Greg's Bite: Regarding the shake-up at Apple
TweetFollow Us on Twitter

Greg's Bite: Regarding the shake-up at Apple


By Greg Mills

I have read the most popular book on the life of Steve Jobs. What it boils down to is that Jobs was an amazing human being, with both cunning creativity and serious personality flaws. Genius is often based on the notion of "all the eggs in one basket."  We see that strength in one area may be balanced with weakness in another area.   

While that analogy may not be strictly true, one wonders how much more Steve Jobs might have accomplished without the abrasiveness that defined his ability to work with others. It is possible to fire someone without reducing them to a smoldering mass of protoplasm.

By all accounts I have read, Scott Forstall is either inclined to emulate the bipolar genius/ogre behavior of Steve Jobs or was actually also built that way. Many considered Scott to be the heir apparent at Apple for the CEO position.  

Removing Forstall from his position of power Apple loosened up countless creative people who worked under him, but the company also lost someone who lead the fundamental technology for the future. People used to say, "Young man, the future is plastic." Now they might say the future is mobile computing.

Considered the architect of iOS, there is no doubt Forstall has a bright future. It is too bad it might not be at Apple. The apparent blow-out between Apple CEO Tim Cook and Forstall was over a rather un-Apple-ish apology for the overblown gaffs in the new iOS Maps app.

Apple generally does everything so well that when something fails to measure up to that standard of excellence the press falls on the company like a pack of hungry wolves. There were even calls for Cook's resignation over relatively minor issues in the Maps app that in my opinion are way overblown.

I have used the Maps app, and although I have seen minor imperfections, Map apps are notoriously difficult to smooth out. Forstall was clearly doing that, as I saw improvement on the server side of Maps already.  

The "you are holding it wrong" quotation attributed to Jobs on the antenna-gate flap over the iPhone 4 might have sensitized Cook to seek the "kinder and gentler" road for Apple PR. Forstall apparently refused to sign off on a letter of apology for issues in Maps.

Not having been a fly on the wall at product development meetings regarding Maps, one can only speculate as to what happened in discussions regarding launching an app that was half baked. The pressure to launch things at Apple is known to destroy marriages and send people to the doctor for Xanax prescriptions.  

Cook is under pressure of his own to excel at running the world's most valuable company. Always compared to Jobs, Forstall not getting on board and signing the darn letter seemed to have been the last straw. They put Scott in a "consultant to the CEO" position designed to keep him on a short leash for at least a year.  

Amazing job offers from major players are sure to flood Forstall's email box. Can Cook and Forstall bury the hatchet? Time will tell. With the money Forstall has amassed at Apple, he might do as Jobs did with NEXT: launch his own company and strike out on his own. He could certainly launch a software company for developing iOS apps. Even better, perhaps a drag 'n drop iOS app Author program.

I wish the best for both Apple and Scott Forstall.  

That is Greg's Bite.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to transform your pictures, and it doesn't seem like the appetite for those tricks has been satisfied for... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest movie and television panels. [Read more] | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would astound Darwin. [Read more] | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has taken it and just kept running over the past few years. [Read more] | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is happy as can be until your time is running out. [Read more] | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers and difficulties, visit many interesting and mysterious places.********** Pocket Gamer "...very... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels.Features alternative colour schemes for all common colour deficiencies.A cooperation with award winning board... | Read more »
Doodle God Griddlers (Games)
Doodle God Griddlers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.