iPad creates new opportunities for pharmaceutical companies
TweetFollow Us on Twitter

iPad creates new opportunities for pharmaceutical companies


The launch of the iPad has created new opportunities for pharmaceutical companies. According to estimates by Research and Markets (www.researchandmarkets.com), almost 50 million tablets were in use in the U.S. by the end of 2011.

In the pharmaceutical and healthcare industry, tablets have been deployed across a range of applications, from sales representatives using them in their interaction with physicians, to research labs and even production processes, per the research group. The pharmaceutical industry has quickly adopted tablets as a sales tool and a new way to communicate with doctors and consumers. It's estimated that by July 2012, there will be more than 13,000 health related apps available for consumers at Apple's App Store alone.

Every major biopharmaceutical company has developed iPad apps, says Research and Markets. Apps are available for an entire range of activities including helping incontinent patients find a public toilet, educating doctors on drugs, and for reading electronic medical and health records.

According to the research group, almost two-thirds of doctors and physicians in the U.S. use tablet devices, mostly iPads, with 70% of the non-users planning to buy a tablet in the next year. This creates a huge market for pharma firms to leverage the iPad infrastructure as a customer's sales and education tool, according to Research and Markets.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions!TEENY COMBAT | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade style action, so the adjective is properly used here. [Read more] | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan PoeNew game by Lemon Jam Studio, the team behind Pursuit of Light.The year 2076.Mirror - a virtual world , has completed public beta , and officially entered... | Read more »
Perchang (Games)
Perchang 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Welcome to Perchang! A test of skill and puzzle solving across 60 stunning levels. | Read more »
BusyCal (Productivity)
BusyCal 3.0 Device: iOS Universal Category: Productivity Price: $4.99, Version: 3.0 (iTunes) Description: BusyCal is a powerful, flexible calendar app for managing busy schedules, events and to dos. | Read more »
Hyperburner (Games)
Hyperburner 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Hyperburner is a high-speed space flier set in a distant colonial solar system. Take your ship through increasingly dangerous courses, unlocking endless-mode leaderboards as you go. Built for mobile with smooth and responsive free... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.