Schiller's comments, new iMac show we'll never have Blu-ray
TweetFollow Us on Twitter

Schiller's comments, new iMac show we'll never have Blu-ray


With the new iMac rolling out with no optical drive built-in, it's obvious that Apple is never going to support Blu-ray. I can understand Apple's not building in a Blu-ray player -- after all, the company a) loves thin products, and b) wants you to buy all your music, movies and TV shows at iTunes -- but the company should at least offer Blu-ray support.

Phil Schiller, Apple's senior vice president of worldwide marketing -- told Harry McCracken of "TIME" that "Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology … So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”

His preferred Blu-ray alternative? iTunes, of course, which lets you buy a movie and then watch it on all your Apple devices.Once upon a time, people assumed that Macs’ lack of Blu-ray was a delay, not a permanent decision to fast-forward past it. McCracken told Schiller that he imagined folks don’t ask about it much these days -- and the Apple exec, not surprisingly, agreed. (You can read more of the interview at .)

Despite Apple's dislike of it, Blu-ray may have the brightest future of all optical media. Blu-ray penetration in North America and Western Europe will surge from just over 25% in 2011 to over 76% by 2017 (standalone players and game consoles included), according to ABI Research (www.abirsearch.com).

Consumer spending on home video has slowly declined since hitting US$21.8 billion in 2004. In 2010, DVD sales and rentals dropped 11% to $14 billion, while Blu-ray disc sales and rentals accounted for $2.3 billion, up 53% from 2009.

And according to iHS Screen Digest:

° Blu-ray has now reached 36 million homes in the U.S., which represents about 33% of all U.S. TV households. There's been a 40% increase in 2011 over 2010.

Blu-ray software sales increased 33% in 2011 over 2010.

° Of the Top Ten Home Video Software Titles in 2011, over 40% had a Blu-ray Disc in the package (standalone BD movies and BD/DVD Combos). That's a 27% jump over 2010.

What I would like to see Apple do is provide the "hooks" for Blu-ray playback in Mac OS X . Then third parties could offer drives that both record and play Blu-ray discs without a lot of inconvenient work-arounds. Windows PC users have that choice -- and some of us Mac owners want it as well.

-- Dennis Sellers

 
AAPL
$97.90
Apple Inc.
+1.47
GOOG
$720.09
Alphabet Inc.
+15.85
MSFT
$51.59
Microsoft Corporation
+1.56
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to build a successful civilisation i...
GodFinger 2 grants you godlike powers, leaving you to raise a civilization of followers. In the spirit of games like Black & White, the GodFinger games will see you building bigger and better villages, developing more advanced technology and resources while keeping your followers happy. [Read more] | Read more »
How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got some tips to make sure you end up getting money for nothing and your chicks for free. [Read more] | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »
How to save lives in ER Surgery Simulato...
A serious earthquake has struck a nearby town in ER Surgery Simulator - Emergency Doctor, and it’s up to you to save the victims. [Read more] | Read more »
Tips and tricks to get a high score in G...
Ketchapp Games loves the endless runner genre. And its newest game, Gravity Switch, is no exception. Gravity Switch takes a fresh approach, though, as you move a block, suspended in zero gravity, safely through a maze of shifting pillars. If the block hits one of the pillars, or if you’re flung into open space, it’s game over. [Read more] | Read more »
Tips and tricks to get a high score in S...
Smash Fu is a high-paced tile-tapping game that requires quick reflexes and some practice. You’ll have to smash bricks with the skill of a seasoned black belt to get a high score. To raise the stakes a bit, you’ll also have to avoid tapping any dynamite that is thrown your way - missteps can be deadly. Fear not, though. We have a few tips in store... | Read more »
How to keep the ball rolling in Dropple
If you're new to the minimalist puzzler Dropple, you may find yourself struggling to make it beyond the first couple of steps before your ball falls into the endless abyss below. [Read more] | Read more »
Game Craft releases new Legend of War ti...
Set for release at the end of this month, real time strategy title Legend of War seems sure to delight with a veritable feast of sweet features to get stuck into. Developed by Game Craft, the game is due for release through both the App Store and Google Play on May 26th. With the utilisation of spells, weapons and a good deal of strategic thinking... | Read more »
How not to die in Traffic Rider
Traffic Rider, an Out Run-esque game in which your ride a motorcycle recklessly into trffic, might not seem particularly complicated. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.