Schiller's comments, new iMac show we'll never have Blu-ray
TweetFollow Us on Twitter

Schiller's comments, new iMac show we'll never have Blu-ray


With the new iMac rolling out with no optical drive built-in, it's obvious that Apple is never going to support Blu-ray. I can understand Apple's not building in a Blu-ray player -- after all, the company a) loves thin products, and b) wants you to buy all your music, movies and TV shows at iTunes -- but the company should at least offer Blu-ray support.

Phil Schiller, Apple's senior vice president of worldwide marketing -- told Harry McCracken of "TIME" that "Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology … So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”

His preferred Blu-ray alternative? iTunes, of course, which lets you buy a movie and then watch it on all your Apple devices.Once upon a time, people assumed that Macs’ lack of Blu-ray was a delay, not a permanent decision to fast-forward past it. McCracken told Schiller that he imagined folks don’t ask about it much these days -- and the Apple exec, not surprisingly, agreed. (You can read more of the interview at .)

Despite Apple's dislike of it, Blu-ray may have the brightest future of all optical media. Blu-ray penetration in North America and Western Europe will surge from just over 25% in 2011 to over 76% by 2017 (standalone players and game consoles included), according to ABI Research (www.abirsearch.com).

Consumer spending on home video has slowly declined since hitting US$21.8 billion in 2004. In 2010, DVD sales and rentals dropped 11% to $14 billion, while Blu-ray disc sales and rentals accounted for $2.3 billion, up 53% from 2009.

And according to iHS Screen Digest:

° Blu-ray has now reached 36 million homes in the U.S., which represents about 33% of all U.S. TV households. There's been a 40% increase in 2011 over 2010.

Blu-ray software sales increased 33% in 2011 over 2010.

° Of the Top Ten Home Video Software Titles in 2011, over 40% had a Blu-ray Disc in the package (standalone BD movies and BD/DVD Combos). That's a 27% jump over 2010.

What I would like to see Apple do is provide the "hooks" for Blu-ray playback in Mac OS X . Then third parties could offer drives that both record and play Blu-ray discs without a lot of inconvenient work-arounds. Windows PC users have that choice -- and some of us Mac owners want it as well.

-- Dennis Sellers

 
AAPL
$126.44
Apple Inc.
-0.16
GOOG
$523.40
Google Inc.
+1.56
MSFT
$44.40
Microsoft Corporation
-0.04
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back on the number of events it holds. | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! ***“Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable level design.”4/5 – Hardcore Gamer"A retro platformer that sets itself apart with the protagonist’s... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some primers on how to get started and what to expect. [Read more] | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice, Vapor, have stolen the Emerix - a powerful amulet and all hope may be lost! Created by Picomy. Published... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
TapMon Battle (Games)
TapMon Battle 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: It's time to battle!Tap! Tap! Tap! Try tap a egg to hatch a Tapmon!Do a battle with another tapmons using your hatched tapmons!*How to play*Complete the limited taps before time expires.Be careful! If you tap a newborn tapmon,... | Read more »
Alchemic Dungeons (Games)
Alchemic Dungeons 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ### Release Event! ### 2.99$->0.99$ for limited time!### Roguelike Role Playing Game! ###Alchemic Dungeons is roguelike rpg game with crafting systems!You can make Items from materials!To conquer dungeons, use items... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.