iPhone owner loyalty declines?
TweetFollow Us on Twitter

iPhone owner loyalty declines?

I find it hard to believe based on sales, but Strategy Analytics (www.StrategyAnalytics.com) says that, for the first time since the Apple iPhone was released in 2007, the number of iPhone owners who say they definitely will or probably will purchase their next phone from the same brand has declined.

A recent study by the research group found that only 75% of iPhone owners in Western Europe say they are likely to buy their next phone from Apple, down from 88% in 2011. US repeat purchase intentions have also seen a slight decline, down from 93% in 2011 to 88% in 2012. Of course, most companies would love to have those depressed repeat purchase intentions.

"There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers," says Paul Brown, director at Strategy Analytics’ User Experience Practice. "However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device."

Taryn Tulay, analyst at Strategy Analytics’ Wireless Device Lab adds: "Respondents who say they probably will or definitely will not buy their next phone from Apple is low. However, it is the shift in the number of those who are unsure whether they will remain with the same brand for their next phone that Apple should be concerned about."

I'm taking the report with a grain of salt. Guess we'll see when the iPhone 5S or iPhone 6 arrives.

-- Dennis Sellers

Apple Inc.
Alphabet Inc.
Microsoft Corporation
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it isn't explained all that well in the tutorial. [Read more] | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in this long-awaited sequel. Experience the new time-attack race mode and practice your best tricks in... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no apparent escape. All that surrounds you is a letter and a bottle of pills, and no sign of how long you... | Read more »
The best Photoshop alternative on iPad
Instagram and Lightroom are great and all, but sometimes people need to get extra creative with their image editing.Like, Photoshop creative. If you're one of these people, take a look at our pick for the best mobile Photoshop experience on iPad. [Read more] | Read more »
The Walking Dead: No Man’s Land guide -...
A new update for The Walking Dead: No Man’s Land was released last week, making it the perfect time for you to head back to your base and take out some walkers. Here’s the lowdown on what’s new to the game, and how to take advantage. [Read more] | Read more »
Goat Rider guide - Tips and tricks to st...
We've all been there. One second, we're riding high on a crazed goat, and the next, we've been tossed off it like someone who's no good at goat ridin'. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.