Greg's Bite: Microsoft vs Apple marketing 
TweetFollow Us on Twitter

Greg's Bite: Microsoft vs Apple marketing 


By Greg Mills

As a long term observer of the two companies, the differences between the Microsoft marketing style and Apple's approach couldn't be more stark. I submit that the differences are a lot of what has seen Apple soar while Microsoft flounders. Following-the-leader assumes you will never really get ahead of the leader, at least while playing that game.

Microsoft announces plans to do things, while Apple only announces things already being shipped from China to the US. Desperate to get positive press, Microsoft CEO Steve Ballmer's tongue often dangles like a dog with its head out the car window, constantly spills the beans on what they have planned, rather than what they have actually accomplished. Even the portion of the tech press favorable to Microsoft joke about the constant bragging about future products that consistently fail to measure up to the hype. 

Microsoft's success at marketing the PC operating system amounts to a franchise that is beginning to show its end stage. With 90% of the PC operating system business, Ballmer has run Microsoft into the ground with a profound lack of insight into what lies ahead.  The now famous quotation, "this is the post-PC era," didn't come from Ballmer ,who's livelihood depends on PCs, it came from the late Steve Jobs, whose company had already diversified into the hottest electronic markets.

Bill Gate stated in one of his more inspirational moments: "The company that fails to obsolete its own products, is doomed to see the competition do it." Not only has Microsoft failed to enter the mobile computer market, smartphone market and cloud computer markets in a timely fashion, they tend to consistently offer a stodgy product when they do offer such products. There is no zing to anything they do anymore. Even with decent hardware and operating systems, the lack of apps is killing the new Surface computer. Apple -- simply by selling the iPad mini -- is likely to pull the rug out from under the Surface tablet's market.  

The cash cow PC operating system upgrade path seems to have dwindled with a combination of irrelevant incremental improvements in PCs recently and a general fatigue in PC users upgrading their software. The ever more bloated PC software, with ever more irrelevant features, has hit the wall. PC sales are slowing so much, a lot of the fringe players have begun to lose money. Some of the biggest PC makers are likely considering getting out of the business.

At the same time all this is happening in the PC space, mobile computing, as in smartphones and tablet computers, has taken off.  Microsoft ought to have owned the market share in the mobile computing market that Apple does not control, but a few years ago Microsoft (Ballmer), slept at the switch while Google stole the bacon.

While many people find Apple fanboys' fascination with Apple amusing, Microsoft has its share of tech writers with endless enthusiasm for the latest vaporware Ballmer hints at. Never mind the Kin phone that lasted six weeks before being canned, the Zune ... and so on.  Ballmer has just announced that Microsoft is planning to follow the Surface tablet (which seems to have belly flopped) with another Microsoft branded smartphone. Being four or five years late to the party isn't fashionable, it is absolutely disastrous in the tech industry.

Jobs once stated that Microsoft doesn't need to fail for Apple to succeed. I am afraid that while that statement may be true for those two companies, I am of the opinion that Google's Android platform must fail for Microsoft's mobile aspirations to ever get above the irrelevant status it now holds.  

Ballmer may buy his way into the hardware market by buying Nokia. It is a cinch that the people at Microsoft are clueless, and outside help will be required to actually enter the mobile computing hardware business and capture a significant market share. Time will tell if money alone can buy enough of a market and brain power to sustain Microsoft in the post-PC era.  

That is Greg's Bite.  

 
AAPL
$124.25
Apple Inc.
-0.18
GOOG
$542.56
Google Inc.
-5.44
MSFT
$40.72
Microsoft Corporation
+0.07
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Marvel Mighty Heroes, the Ultimate Marve...
DeNA and Marvel Entertainment have brought us a new action-packed brawler: Marvel Mighty Heroes. You can play with up to four of your friends as you favorite marvel heroes like Iron Man, Thor, Spider-Man, Captain America, Star-Lord, Hulk, and Hawkeye, and you'll be collecting new characters and levelling-up as you battle evil and save the world.... | Read more »
Take Note - The Jot Script 2 Evernote Ed...
Adonit's Jot Script 2 sylus has an all-new edition that's meant to be Evernote's BFF. The sylus has been redesigned to work better with iPads and give you faster stroke tracking, smoother line rendering, and better tip-to-line accuracy. | Read more »
INFINIT Lets Mobile Users Send Files of...
Infinit  is a file sharing app that ignores file size limits. It maintains the original quality of your photos and videos so you can be sure they look awesome after sending. You can move entire albums of photos or full HD films from your iPhone to your computer quickly and easily. Infinit even claims that it's 30 times faster than Dropbox,... | Read more »
Serious Sam Double D Developer is Making...
There's nothing like the thrill of watching a horse race, especially when the horses are drunk.  | Read more »
2K Announces WWE 2K, Mobile's First...
It seems like this month has been pretty big for wrestling. First Wrestlemania, then 2K has announces that they're releasing  WWE 2K for iOS. It's a simulation-based WWE game where you'll get to play with several WWE superstars such as John Cena, Hulk Hogan, Sting, Triple H, and the Undertaker. There will be three different match types and a ton... | Read more »
How the Apple Watch Could Change the Fac...
The Apple Watch is still a ways out, but my previous musings on the wearable’s various features got me thinking: what might it be like a year after launch? Two years? Five years? What if it becomes a symbiotic part of the iOS framework to the point that it practically comes packaged with the iPhone? | Read more »
You Can Start Challenging Your Friends t...
Last year we reported that Sebastian Gosztyla's new game, Dual, was theorized to be released sometime during the summer of 2014. Sadly that did not become a reality, but the good news it there is now an official release date. | Read more »
Forgotten Memories : Alternate Realities...
Forgotten Memories : Alternate Realities, from Psychoz Interactive, is planned for release on April 23. The Resident Evil, Silent Hill, and Alone in the Dark inspired horror game puts you in the shoes of Rose Hawkins as she searches for a missing young girl named Eden. | Read more »
Pie In The Sky: A Pizza Odyssey (Games)
Pie In The Sky: A Pizza Odyssey 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A game about delivering pizza. In space. | Read more »
Chosen Gives Hopeful Singers, Songwriter...
If YouTube videos and reality TV shows like The Voice have taught us one thing, it’s that there are a lot of people out there who are anxious to show the world their talents. And if they’ve taught us a second thing, it’s that there’s an almost equally sizable group of people who are anxious to judge those hopefuls. What’s interesting about Chosen... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.