Larger display sets iPad mini apart from competitors
TweetFollow Us on Twitter

Larger display sets iPad mini apart from competitors


The iPad mini stands apart from competitive 7.x-inch media tablets with its larger display, which is intended to offer a user experience that is closer to full-sized tablets -- along with its use of the 4:3 aspect ratio, which makes it suitable to capitalize on the existing iPad ecosystem.

However, the mini display falls short of other comparable 7.x-in tablets in terms of its display resolution, according to the "IHS iSuppli Display Materials and Components Service" from information and analytics provider IHS (www.isuppli.com).

"Apple has thrown its hat into the ring for smaller-sized media tablets with the iPad mini, putting it into direct competition with alternative devices such as Google Nexus 7, the Amazon Kindle Fire HD and the Barnes & Noble Nook HD, " says Vinita Jakhanwal, director for Small & Medium Displays at IHS. "However, by using a bigger display with a larger viewing area for the iPad Mini, Apple is trying to offer a media tablet that’s physically smaller than other iPads, but doesn’t totally compromise the user experience delivered by the larger members of the iPad line. But, it differs by sticking with the 4:3 aspect ratio used in other iPads, rather than the wider aspect ratio of16:10 employed by competitors -- a dimension that can be better suited for displaying high-definition video content in the landscape mode."

Despite the tradeoffs, Apple historically has been extremely shrewd in picking which features will appeal to consumers for its media tablet and smartphone products, and IHS believes the mini will continue the company’s winning streak with the 7.9-inch, 4:3 aspect ratio design, ready to tap into the existing base of applications already developed for the iPad 2.

Some experts were expecting the mini to be less expensive, and downgraded their shipment forecasts based on Apple’s announced pricing. However, the pricing conformed with IHS iSuppli expectations, and continued Apple’s pattern of offering premium-priced media tablets and smartphones that are highly successful in the market.

The iPad mini comes equipped with a 7.9-inch display. In comparison, the other brands have displays nearly 1-inch smaller, at just 7.0-inches.

The larger screen size of the mini leads to a bigger display viewing area -- 35 percent greater than the other media tablets with 7-inch displays

Furthermore, the bezel width on two sides of the Mini’s display has been reduced, decreasing the breadth of the device. The overall size of the Mini is only 13% larger than the Google Nexus 7, but the mini’s display area is 35% bigger.

When compared to the Kindle Fire HD, the total size of the Mini is about the same. But similar to the Nexus 7 comparison, the display area of the Mini is 35% bigger -- again, a case of clever designing to offer more viewing real estate without impacting the device form factor.

The Mini’s display has a pixel format of 1,024 by 768 pixels, resulting in a resolution of 163 pixels per inch (PPI). This is lower than the other 7.x-inch displays, whose resolutions are greater than 200 PPI. The Nook HD, for instance, has a resolution of 243 PPI, putting it closest to the 264 PPI Retina display resolution of the new iPad and the newly launched fourth-generation iPad.

The resolution of the iPad 2 is 132 PPI and with the same pixel format as the iPad mini. Although the resolution is lower for the mini, the smaller iPad offers compatibility with the multitude of apps developed for the iPad 2 that continue to be sold in the market.

All the iPads, including the mini, use an aspect ratio of 4:3 for their display. The other brands like Amazon, Barnes & Noble and Google use a 16:10 aspect ratio. The recently launched iPhone 5 moved to a 16:9 aspect ratio. In a 4:3 aspect ratio display, HD video content that isn’t letterboxed will be displayed with black bands above and below the video. The wider aspect ratio (16:10) improves viewing experience of video and game-based multimedia content, making such displays more suitable for devices meant primarily for the consumption of video content.

Viewing content in the portrait mode is better supported by a 4:3 aspect ratio, however, and may be better suited for multiple-use devices employed in viewing web pages, books and magazines. The 4:3 aspect ratio also increases the screen area on a same-sized display when compared to a wide aspect ratio display, and may require less scrolling to view the content. 

The iPad mini is also a much thinner device compared to the other tablets in the 7.x-inch category. The device’s thickness is only 0.28-inches, or 7.2mm, compared to 0.41-inches for the Google Nexus 7 and 0.45-inches for the Kindle Fire.

The display technology for the Mini continues to be in-plane switching liquid crystal display (IPS LCD), which is used in most 7.x-inch branded tablets. However, improvements have been made from the previous-generation iPad displays to make the Mini’s screen slimmer and lighter.

The mini’s slim design is partly due to its battery, the thinnest single-cell battery ever made by Apple. However, it’s also likely that changes have been implemented in the touch screen design. IHS believes that the glass layer that houses the touch sensors in the larger iPads has been replaced with plastic film for the Mini..

In terms of device weight, the mini at 0.68 pounds is the lightest among the other top 7.x-inch tablets, despite having a larger screen size and area. The Nook HD isn’t that far behind at 0.69 pounds, but it uses a smaller 7.0-inch display.

 
AAPL
$99.60
Apple Inc.
+1.70
GOOG
$724.45
Alphabet Inc.
+4.36
MSFT
$52.20
Microsoft Corporation
+0.61
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to build a successful civilisation i...
GodFinger 2 grants you godlike powers, leaving you to raise a civilization of followers. In the spirit of games like Black & White, the GodFinger games will see you building bigger and better villages, developing more advanced technology and resources while keeping your followers happy. [Read more] | Read more »
How to get all the crabs in Mr Crab 2
Mr. Crab 2 may look like a cutesy platformer for kids, but if you're the kind of person who likes to complete a game 100%, you'll soon realise that it's a tougher than a crustacean's shell. [Read more] | Read more »
How to be a star in Britney Spears: Amer...
If you've ever wanted to be a star, baby, then you've probably already checked out Britney Spears: American Dream and are happily making your way up the charts. But fame doesn't come easy, and everyone needs a helping hand sometimes. So we've got some tips to make sure you end up getting money for nothing and your chicks for free. [Read more] | Read more »
AppSpy is hiring a part time Staff Write...
| Read more »
How to save lives in ER Surgery Simulato...
A serious earthquake has struck a nearby town in ER Surgery Simulator - Emergency Doctor, and it’s up to you to save the victims. [Read more] | Read more »
Tips and tricks to get a high score in G...
Ketchapp Games loves the endless runner genre. And its newest game, Gravity Switch, is no exception. Gravity Switch takes a fresh approach, though, as you move a block, suspended in zero gravity, safely through a maze of shifting pillars. If the block hits one of the pillars, or if you’re flung into open space, it’s game over. [Read more] | Read more »
Tips and tricks to get a high score in S...
Smash Fu is a high-paced tile-tapping game that requires quick reflexes and some practice. You’ll have to smash bricks with the skill of a seasoned black belt to get a high score. To raise the stakes a bit, you’ll also have to avoid tapping any dynamite that is thrown your way - missteps can be deadly. Fear not, though. We have a few tips in store... | Read more »
How to keep the ball rolling in Dropple
If you're new to the minimalist puzzler Dropple, you may find yourself struggling to make it beyond the first couple of steps before your ball falls into the endless abyss below. [Read more] | Read more »
Game Craft releases new Legend of War ti...
Set for release at the end of this month, real time strategy title Legend of War seems sure to delight with a veritable feast of sweet features to get stuck into. Developed by Game Craft, the game is due for release through both the App Store and Google Play on May 26th. With the utilisation of spells, weapons and a good deal of strategic thinking... | Read more »
How not to die in Traffic Rider
Traffic Rider, an Out Run-esque game in which your ride a motorcycle recklessly into trffic, might not seem particularly complicated. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.