Ultrabook sales to rise dramatically? I don't think so
TweetFollow Us on Twitter

Ultrabook sales to rise dramatically? I don't think so

The IHS research group (www.isuppli.com) recently cut its projections of ultrabook sales in fiscal 2012 from 10.3 million to 22 million. However, Research and Markets (www.researchandmarkets.com) says that, although currently viewed as prohibitively expensive, ultrabook sales will explode in the next five years.

The research group thinks ultrabooks will account for 47% of annual notebook sales by 2016, based on info from business intelligence provider GBI Research. I think they're wrong.

According to the firm's latest research, 1.3 million ultrabooks were sold last year -- as you can see, the estimated sales numbers are all over the place -- but, thanks to technological advances and a drop in component prices, this number is predicted to reach a "massive" 148.7 million by 2016, says Research and Markets.

Ultrabooks (defined by thinner, lighter bodies and with a shorter boot-up time than typical notebooks) are expected to explode in popularity as cloud-based systems, such as Apple's iCloud and Google's Cloud Storage, become more prevalent and defy the need for a traditional hard drive, says the research group. The price reduction of microprocessors and flash memory, combined with an increase in production capacity for screens and casings, will also purportedly result in a drop in the average selling price of ultrabooks, from US$1,050 last year to $510 by the end of 2016.

For those looking to buy a decent, lightweight laptop, Apple's MacBook Air will continue to dominate, according to my crystal ball. As Topeka Capital Markets analyst Brian White recently told clients: ""Our checks thus far indicate that the price points for the new releases will be well over the $699 price threshold that we deem necessary for this new category to be a big success ... In our view, if consumers are not getting a significant discount for a Windows-based ultrabook, they will simply opt for the best and pay $999 for Apple's MacBook Air."

For those looking to buy an inexpensive portable device, Apple's iPad and iPad mini will decimate ultrabook sales, I predict. As Creative Strategies analyst Tim Majarin said:

"We have been privy to some very interesting research that shows that the market for laptops appears to be bifurcating into one that is focused on low cost notebooks and the other on the higher end of the notebook market," he writes. "The research suggests that the mid market for laptops is declining and that laptops priced at $699-$899 may be going away as users either opt for low cost laptops or if they want more powerful laptops, buy up to laptops in the $999-$1299 range instead. Part of this lack of overwhelming interest in the $699-$799 price range is also due to the iPad. The interest in the iPad remains high, and right now from our research we are learning much higher than notebooks by the mass market."

-- Dennis Sellers

 
AAPL
$131.78
Apple Inc.
-0.26
GOOG
$539.78
Google Inc.
-0.01
MSFT
$47.45
Microsoft Corporation
-0.16
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

MooVee - Your Movies Guru (Entertainmen...
MooVee - Your Movies Guru 1.0 Device: iOS iPhone Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: MooVee helps you effortlessly manage your movies, on your iPhone. | Read more »
Geometry Wars 3: Dimensions (Games)
Geometry Wars 3: Dimensions 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enjoy the next chapter in the award-winning Geometry Wars franchise and enjoy stunning, console-quality graphics as you battle through waves of enemies in this frenetic arcade shooter! • 50 Adventure levels... | Read more »
CHAOS RINGS Ⅲ (Games)
CHAOS RINGS Ⅲ 1.0.0 Device: iOS Universal Category: Games Price: $19.99, Version: 1.0.0 (iTunes) Description: The newest addition to the popular smartphone RPG series is finally here!・CHAOS RINGS Overview | Read more »
The Popular Insight Series of Travel Gui...
Getting around in a country when you can't understand the primary language can be tough. Fortunately there are several options available to help wold travellers with the important stuff like giving directions to a cab driver or asking where the restroom is. Now we can add the Insight Guides Phrasebook app to that list. [Read more] | Read more »
Desktop Dungeons is Now on the iPad Desp...
Desktop Dungeons has been a well-loved roguelike on PC for quite some time, and now it's finally available for the iPad! Just the iPad, though. Sorry iPhone users. [Read more] | Read more »
Moleskine Timepage – Calendar for iCloud...
Moleskine Timepage – Calendar for iCloud, Google & Exchange 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: The most elegant calendar for your pocket and wrist, Timepage is a calendar designed to make every day more enjoyable. All your calendars in one place, seamlessly integrated... | Read more »
QuizUp Gets Social in its New Update
Plain Vanilla Corp has released a new and improved version of their popular trivia game, QuizUp. The app now emphasizes social play so you can challenge friends from all over the world. [Read more] | Read more »
The Deep (Games)
The Deep 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Swipe ControlsDelve into the deep in this retro rogue-like!Swipe to move your diver around and keep away from the enemies as you try to find out what lies in the dark at the bottom of the ocean.An endless ocean of monsters to battle!... | Read more »
Sproggiwood (Games)
Sproggiwood 1.2.8 Device: iOS Universal Category: Games Price: $9.99, Version: 1.2.8 (iTunes) Description: Sproggiwood was developed for devices with at least 1GB of RAM. We recommend you only download Sproggiwood if your device meets these minimums:iPhone 5+iPad 3+iPad Mini 2+iPod Touch 5 does NOT meet this minimum."The cutest... | Read more »
Battle of Gods: Ascension (Games)
Battle of Gods: Ascension 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: TURN-BASED TACTICAL COMBATFight tactical battles against the forces of Hades! In Battle of Gods: Ascension you play Hercules and other heroes in a turn-based strategy set in the Greek Mythology. Defeat dark creatures... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.