Where will mobile apps and the cloud go next?
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Where will mobile apps and the cloud go next?

The evolving mobile app and cloud marketplace is expected to grow to a U.S.$340 billion opportunity in the next five years, according to a new "Market Vision" report from Yankee Group (www.yankeegroup.com).

App monetization models are tipping toward in-app purchasing. In 2012, more than 20% of U.S. smartphone app users clicked on links within apps to purchase extra content. Developers, content owners and ecosystem competitors are backing in-app commerce as the surest way to make money from apps.

Enterprises are prioritizing social-mobile-cloud (SoMoClo) initiatives. Almost 10% of companies say enterprise social networks will be a technological priority during the next year, and 47% are increasing their IT budgets around mobile user hardware. Fully 53% are increasing spend on mobile applications, while 36% consider cloud-based services a technological priority.

iOS device owners are the core market for mobile video for now. In tablets, 40% of frequent video viewers are iPad owners. But Apple saw its lead fall 20% in the past 12 months, with Android devices gaining significant ground, according to the Yankee Group. However, I think the introduction of the iPad mini could turn this around.

-- Dennis Sellers

 
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