Strategy Analytics: Apple, Google continue to dominate app market
TweetFollow Us on Twitter

Strategy Analytics: Apple, Google continue to dominate app market


As Windows 8 launches, the iPhone 5 and iPad Mini continue to see long ordering delays, Android exceeds 1M activations a day and RIM prepares BlackBerry 10 for early 2013, the app market is poised for continued growth, says Strategy Analytics (www.strategyanalytics.com)

The "Strategy Analytics App Ecosystem Opportunities (AEO)" forecast predicts by 2017 the mobile app smartphone market will generate more than US$35 billion growing from less than $1 billion in 2009. The app market will be driven by more targeted advertising, growing consumer interest in virtual goods and the adoption of subscription business models, according to the research group.

So popular are alternative business models that while paid downloads accounted for nearly 70% revenue in 2009 the business model will account for less than 36% of total revenue in 2017. Advertising will grow to generate the most revenue by 2013 as companies invest more in in-app advertising, improved targeting helps maintain CPMs [cost per impressions], and more developers rely on advertising to drive revenue.

"The battle for developers is on and supporting recurring revenue streams is essential to gaining developer support. It is for this reason that Microsoft and Research in Motion are ensuring their new platforms support in-app purchase and subscription in addition to paid downloads and advertising at launch," says Josh Martin, director of Apps Research , Strategy Analytics. "They continue to battle for third place as the forecast shows Apple’s and Google’s app stores dominating revenue generation for developers throughout the forecast period."

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

How to get coins faster in Rodeo Stamped...
There comes a time in a cowboy or cowgirl's life when all the riding and lassoing skills in the world aren't enough. You're going to need some cold, hard cash to keep your sky zoo expanding in Rodeo Stampede. [Read more] | Read more »
Artik Games releases Splashy Cats for An...
Splashy Cats had us hooked from the title alone, and when we found out the game was literally just zig-zagging one of our favourite pop-culture references, guised as a playable cat character, down a river – our appetites were whetted to say the least… The title managed to reel in an impressive 200,000 downloads within only 48 hours of its release... | Read more »
Battle Cars (Games)
Battle Cars 1.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.1 (iTunes) Description: Welcome to the world of Battle Cars.Battle Cars is a classic arcade top-down racing game with fast mini cars and funny weapons to destroy your opponents!Play the career mode to upgrade your cars and unlock new tracks, or go online... | Read more »
How to get started with live.ly
One could be forgiven for thinking that there are already plenty of streaming video apps out there. It's just that the App Store charts would insist that you're mistaken. [Read more] | Read more »
Rodeo Stampede: Guide to all Savannah an...
A "gotta catch 'em all" joke seems appropriate here, even though we're talking animals in Rodeo Stampede and not pocket monsters. By now you've probably had plenty of rides, tamed some animals and built yourself a pretty nice zoo | Read more »
Is there cross-platform play in slither....
So you've sunken plenty of hours into crawling around in slither.io on your iPhone or iPad. You've got your stories of tragedy and triumph, the times you coiled four snakes at one time balanced out by the others when you had a length of more than 30,000 and some little jerk swerved in front of you at the last second. [Read more] | Read more »
Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and spectral changes of your voice VoxSyn creates signature vocal sounds far beyond traditional vocoding. | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.