Strategy Analytics: Apple, Google continue to dominate app market
TweetFollow Us on Twitter

Strategy Analytics: Apple, Google continue to dominate app market

As Windows 8 launches, the iPhone 5 and iPad Mini continue to see long ordering delays, Android exceeds 1M activations a day and RIM prepares BlackBerry 10 for early 2013, the app market is poised for continued growth, says Strategy Analytics (

The "Strategy Analytics App Ecosystem Opportunities (AEO)" forecast predicts by 2017 the mobile app smartphone market will generate more than US$35 billion growing from less than $1 billion in 2009. The app market will be driven by more targeted advertising, growing consumer interest in virtual goods and the adoption of subscription business models, according to the research group.

So popular are alternative business models that while paid downloads accounted for nearly 70% revenue in 2009 the business model will account for less than 36% of total revenue in 2017. Advertising will grow to generate the most revenue by 2013 as companies invest more in in-app advertising, improved targeting helps maintain CPMs [cost per impressions], and more developers rely on advertising to drive revenue.

"The battle for developers is on and supporting recurring revenue streams is essential to gaining developer support. It is for this reason that Microsoft and Research in Motion are ensuring their new platforms support in-app purchase and subscription in addition to paid downloads and advertising at launch," says Josh Martin, director of Apps Research , Strategy Analytics. "They continue to battle for third place as the forecast shows Apple’s and Google’s app stores dominating revenue generation for developers throughout the forecast period."

Apple Inc.
Alphabet Inc.
Microsoft Corporation
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no apparent escape. All that surrounds you is a letter and a bottle of pills, and no sign of how long you... | Read more »
The best Photoshop alternative on iPad
Instagram and Lightroom are great and all, but sometimes people need to get extra creative with their image editing.Like, Photoshop creative. If you're one of these people, take a look at our pick for the best mobile Photoshop experience on iPad. [Read more] | Read more »
The Walking Dead: No Man’s Land guide -...
A new update for The Walking Dead: No Man’s Land was released last week, making it the perfect time for you to head back to your base and take out some walkers. Here’s the lowdown on what’s new to the game, and how to take advantage. [Read more] | Read more »
Goat Rider guide - Tips and tricks to st...
We've all been there. One second, we're riding high on a crazed goat, and the next, we've been tossed off it like someone who's no good at goat ridin'. [Read more] | Read more »
Real Boxing 2 CREED: How to become a gre...
Just in time for Rocky fans who can’t wait to see CREED, the latest movie, we have the official tie-in game,Real Boxing 2 CREED. It builds on the success of its predecessor and there’s lots to take in so we at 148apps thought we’d run you through the basics to help you get started. [Read more] | Read more »
CoinOp Heroes 2 guide - How to build an...
CoinOp Heroes 2 justlaunched and, like all clickers, it's dangerously addictive stuff. You have to furiously tap your screen to defeat wave after wave of foes and earn an insane amount of cash to spend on character upgrades and an army of minions. [Read more] | Read more »
Dr. Panda Firefighters (Education)
Dr. Panda Firefighters 1.0.1 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.1 (iTunes) Description: FIGHT FIRES AND SAVE THE DAY!Work together with Dr. Panda and his firefighting team to rescue his trapped friends! Race through the burning building, extinguish the flames and use the right tools to clear the... | Read more »
Puddle + (Games)
Puddle + 1.0 Device: iOS iPhone Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Puddle is back in a new "+" edition featuring enhanced graphics, new videos and Apple TV support ! No IAP and No Ads. Dive into Puddle, a game unlike any other where you have to guide a puddle of fluid by tilting the environment to the... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.