Apple patent is for power cable with a security feature
TweetFollow Us on Twitter

Apple patent is for power cable with a security feature



An Apple patent (number 20120279780) for a power cable having a security feature feature has appeared at the U.S. Patent & Trademark Office.

The invention is for an pparatus that may help identify unauthorized removal of goods while maintaining a pleasing physical appearance, avoiding theft misidentifications, and allowing a high degree of customer interaction. One example may provide a signal path for conveying a signal that is active when a good or device is removed from a retail or other environment in an authorized manner. The signal path may be wired or wireless.

In another example, a signal path for a sensor may be inconspicuously combined with a power cable. In another example, theft misidentifications may be prevented by not relying on connections that a customer is likely to interact with to detect a theft. Another example may provide a security device that may allow a high degree of customer interaction by unobtrusively attaching a sensor to the back of a good to be protected.

Here's Apple's background on the invention: "Despite the growing popularity of web-based commerce, in-person retail experiences remain an important part of many people's decisions when purchasing electronic products. This is particularly true for products that provide a high-quality user experience. These products that have a sophisticated look and feel are best shown in person, where customers can interact with them, as opposed to simple on-line images.

"Since quality products are best shown in person, it may be desirable that customers have full access to them in the retail environment. For example, it may be desirable to allow customers to play with keyboards, monitors, and power plugs on such devices as laptop and netbook computers.

"Unfortunately, there is a downside in allowing customers such unfettered access to these high-quality products. On occasion, the products may be stolen. For this reason, it is desirable to be able to detect when a device is being removed from a retail environment in an unauthorized manner. Once an attempt at such an unauthorized removal is detected, steps can be initiated to stop the removal, to prevent other such removals, or to attempt to recover the removed devices at that or a later time.

"But it is also desirable to avoid "false alarms." That is, it may be desirable to avoid misidentifying mere customer activity and exploration as attempted theft. For example, it may be undesirable for an alarm to sound when a customer merely types on a keyboard or plays with a power connector. Such misidentification can embarrass customers, cause confusion, and create an unprofessional appearing environment, which may lead to customer dissatisfaction, reduced reputation, and a corresponding drop in sales.

"It may also be desirable to avoid product-loss counter measures that visually clutter or complicate a user's experience. For example, bolting a laptop, or tethering it using a thick cable, may prevent removal of the laptop, but may also inhibit a user from interacting with the device and provide an unpleasing appearance.

"Thus, what is needed are apparatus that help identify unauthorized removal of goods while maintaining a pleasing physical appearance, avoiding misidentifications, and allowing a high degree of customer interaction."

The inventors are Cesar Lozano Villarreal, Daniele De Iuliss, Matthew Dean Rohrbach, James Smeenge and Vicki Spielmann.

 
AAPL
$119.36
Apple Inc.
-1.94
GOOG
$629.04
Google Inc.
+3.43
MSFT
$46.75
Microsoft Corporation
+0.05
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Card King: Dragon Wars - Tips, Tricks an...
[Read more] | Read more »
Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions but the gameplay remains intact. [Read more] | Read more »
Cosmonautica (Games)
Cosmonautica 1.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1 (iTunes) Description: Cast off! Are you ready for some hilarious adventures in outer space? | Read more »
Rescue humanity from a Demon horde in An...
Angel Stone is Fincon's follow up to the massively successful Hello Hero and is out now on iOS and Android. You play as a member of The Resistance, a group of mighty human warriors who have risen up in defiance of the Demon horde threatening to wipe out humanity. [Read more] | Read more »
Gallery Doctor (Photography)
Gallery Doctor 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Free up valuable iCloud and iPhone storage with Gallery Doctor, the only iPhone cleaner that automatically identifies the unwanted photos on your device.What can Gallery Doctor do you for you? | Read more »
You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple gameā€¦ You. Me. Claim, steal, lock, score, win! | Read more »
Yep, it's True - Angry Birds 2 is O...
The not exactly rumors were true and the birds are back. Angry Birds 2 has come to the App Store and the world will... well I suppose it'll still be the same, but now we have more bird-flinging options! [Read more] | Read more »
You Could Design Your Own Card for Chain...
If you've ever wanted to create your own item, weapon, trap, or even monster for Chainsaw Warrior: Lords of the Night, this is your chance. Auroch Digital is currently holding a contest so that fans can fight to the death (not really) to see which design will make the cut (no pun intended). [Read more] | Read more »
Bitcoin Billionaire is Going Back in Tim...
If you thought you managed to buy everything there is to buy in Bitcoin Billionaire and make all the money, well you though wrong. Those of you who made it far enough might remember investing in time travel - and it looks like that investment is finally going to accomplish something. [Read more] | Read more »
Domino Drop (Games)
Domino Drop 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Domino Drop is a delightful new puzzle game with dominos and gravity!Learn how to play it in a minute, master it day by day.Your mind will be challenged.Your soul will be calmed.Features:- 3 unique game modes- 12 pleasant music... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.