Apple number one in 'ultrabook competitive assessment'
TweetFollow Us on Twitter

Apple number one in 'ultrabook competitive assessment'


Apple doesn't consider its MacBook Air as an "ultrabook," but that hasn't stopped it from topping the "ultrabook competitive assessment" from ABI Research (www.abirsearch.com).

Apple’s leading position in the mobile computing market is reflected in its average score for innovation and implementation which was 84.7 out of a possible 100, says the research group. Lenovo placed in second position and Samsung in third spot with respective scores of 77.5 and 74.4.

Even though Apple ranks at the top overall, both Lenovo and Asus beat Apple in the innovation segment, according to ABI Research. There is no one section in which Lenovo scores outstanding marks; nevertheless, the company scores consistently across all categories, never dropping below 65%.

The ultrabook competitive assessment" evaluated the vendors' leading devices on form factor and weight (portability), features and performance, new product launches, product portfolio, price and value proposition, emphasis on vendor’s ultrabook products, present/potential product potential, style and design, and user experience.

Apple outscored its rivals significantly in implementation. A large portion of this success is due to the company's global presence, market strategy, and dominant market share for its MacBook Air line, says ABI Research.

"We project that the company will ship almost three times as many ultraportables by end of 2012 as its nearest competitors," says Josh Flood, senior analyst. "Samsung placed in second spot – its market support activities for marketing and advertising, strategic partners, and product portfolio proving to be very impressive. Lenovo was ranked in third position, scoring well with its strong market strategy and diverse array of ultrabooks."

 
AAPL
$102.47
Apple Inc.
+2.71
GOOG
$526.54
Google Inc.
+5.70
MSFT
$44.88
Microsoft Corpora
+0.80
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ghost Blade (Games)
Ghost Blade 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: Get the most outstanding 3D Action Game from App Store NOW!For those who dare pursue dreams.Masterpiece of Yu Shi Game ---China Independent Game Company !The First All-Swipe Action Game: the macho and stunning violence aesthetic... | Read more »
Fiete – A Day on a Farm Review
Fiete – A Day on a Farm Review By Amy Solomon on October 21st, 2014 Our Rating: :: A MEMORABLE EXPERIENCEUniversal App - Designed for iPhone and iPad Fiete – A day on a farm in an interactive app for young children full of impressive art and sound effects.   | Read more »
Tilt to Live: Gauntlet’s Revenge is Almo...
Tilt to Live: Gauntlet’s Revenge is Almost Here Posted by Jessica Fisher on October 21st, 2014 [ permalink ] One Man Left has announced the official release date of Tilt to Live: Gauntlet’s Re | Read more »
Sago Mini Monsters Celebrates Halloween...
Sago Mini Monsters Celebrates Halloween with Fun Costumes and Special Treats. Posted by Jessica Fisher on October 21st, 2014 [ permal | Read more »
Inferno 2 Review
Inferno 2 Review By Andrew Fisher on October 21st, 2014 Our Rating: :: TWIN STICK GOODNESSUniversal App - Designed for iPhone and iPad With tight controls and awesome, stark visuals, Inferno 2 is loads of fun.   | Read more »
Clips Review
Clips Review By Jennifer Allen on October 21st, 2014 Our Rating: :: CONVENIENT PASTINGUniversal App - Designed for iPhone and iPad Making copying and pasting more powerful than usual, Clips is a great way to move stuff around.   | Read more »
MonSense Review
MonSense Review By Jennifer Allen on October 21st, 2014 Our Rating: :: ORGANIZED FINANCESiPhone App - Designed for the iPhone, compatible with the iPad Organize your finances with the quick and easy to use, MonSense.   | Read more »
This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Pokemon TCG   | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite entertaining auto-runner.   | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.