Apple number one in 'ultrabook competitive assessment'
TweetFollow Us on Twitter

Apple number one in 'ultrabook competitive assessment'


Apple doesn't consider its MacBook Air as an "ultrabook," but that hasn't stopped it from topping the "ultrabook competitive assessment" from ABI Research (www.abirsearch.com).

Apple’s leading position in the mobile computing market is reflected in its average score for innovation and implementation which was 84.7 out of a possible 100, says the research group. Lenovo placed in second position and Samsung in third spot with respective scores of 77.5 and 74.4.

Even though Apple ranks at the top overall, both Lenovo and Asus beat Apple in the innovation segment, according to ABI Research. There is no one section in which Lenovo scores outstanding marks; nevertheless, the company scores consistently across all categories, never dropping below 65%.

The ultrabook competitive assessment" evaluated the vendors' leading devices on form factor and weight (portability), features and performance, new product launches, product portfolio, price and value proposition, emphasis on vendor’s ultrabook products, present/potential product potential, style and design, and user experience.

Apple outscored its rivals significantly in implementation. A large portion of this success is due to the company's global presence, market strategy, and dominant market share for its MacBook Air line, says ABI Research.

"We project that the company will ship almost three times as many ultraportables by end of 2012 as its nearest competitors," says Josh Flood, senior analyst. "Samsung placed in second spot – its market support activities for marketing and advertising, strategic partners, and product portfolio proving to be very impressive. Lenovo was ranked in third position, scoring well with its strong market strategy and diverse array of ultrabooks."

 
AAPL
$96.13
Apple Inc.
+0.53
GOOG
$566.07
Google Inc.
-5.53
MSFT
$42.86
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Bio Inc. is $0.99 for the Weekend, Recei...
Bio Inc. is $0.99 for the Weekend, Receives Small Update Posted by Ellis Spice on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Happy 7th Birthday Readdle! Thank You fo...
Happy 7th Birthday Readdle! | Read more »
Sharknado: The Video Game Review
Sharknado: The Video Game Review By Lee Hamlet on August 1st, 2014 Our Rating: :: SHARKNA-DON'TUniversal App - Designed for iPhone and iPad Sharknado: The Video Game brings the craziness of the movies to iOS, though it quickly outstays its welcome.   | Read more »
Clima (Weather)
Clima 1.0 Device: iOS iPhone Category: Weather Price: $.99, Version: 1.0 (iTunes) Description: Clima show you all weather information, just beautifully simple. A series of color bars can tell you at a glance exactly current temperature and weather, you can see much more information quickly with just a gesture, hourly forecast,... | Read more »
Sticky Soccer Review
Sticky Soccer Review By Andrew Fisher on August 1st, 2014 Our Rating: :: STICK THIS GAMEUniversal App - Designed for iPhone and iPad Sticky Soccer puts too much emphasis on the ‘sticky’ and not enough on the ‘Soccer’ or ‘Fun’.   | Read more »
Graphics-less Apocalyptic Adventure A Da...
Graphics-less Apocalyptic Adventure A Dark Room Goes Free for a Limited Time Posted by Rob Rich on August 1st, 2014 [ permalink ] | Read more »
Fraud Tycoon Review
Fraud Tycoon Review By Rob Thomas on August 1st, 2014 Our Rating: :: UNHEALTHY CREDITUniversal App - Designed for iPhone and iPad Fraud Tycoon is a half-baked, messy, promotional tie-in that does their sponsor no favors whatsoever.   | Read more »
Guardians of the Galaxy: The Universal W...
Guardians of the Galaxy: The Universal Weapon is on Sale for the Weekend Posted by Rob Rich on August 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mister Beam Review
Mister Beam Review By Jordan Minor on August 1st, 2014 Our Rating: :: ILLUMINATINGUniversal App - Designed for iPhone and iPad Mister Beam’s puzzles are great. But its platforming? Not so much.   | Read more »
Hook Some More Fun With MapHook’s New Up...
Hook Some More Fun With MapHook’s New Update Posted by Jessica Fisher on August 1st, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.