Consumers favor Apple products for the 2012 holiday season
TweetFollow Us on Twitter

Consumers favor Apple products for the 2012 holiday season


More great news -- moneywise, at least -- for Apple: price comparison shopping site, PriceGrabber (www.pricegrabber.com) has leased the results of its third winter holiday shopping survey, revealing consumers' expected shopping habits within the tech category this holiday season.

When consumers were asked whether they would rather receive a tablet computer or a laptop as a holiday gift this year, 59%indicated that they would rather receive a tablet. Seventy-one percent of shoppers also indicated that they believe tablet computers will replace e-readers as gifts this year. Conducted from Oct. 24 to Nov. 1, the survey includes responses from 1,475 U.S. online shopping consumers.

iPad and iPad mini top-ranked overall tablets


The power of the Apple brand is likely to remain in full force again this holiday season, especially with the launch of the iPad 4 and iPad mini. When consumers were asked which tablet they would prefer to receive as a gift this year (respondents could select as many choices as they liked), 63% said they preferred the iPad 3 or iPad 4 and 24% indicated the iPad mini. Twenty-two percent indicated they would like to receive the Samsung Galaxy Note Tab; 20% cited the Amazon Kindle Fire HD; and 13% said the Microsoft Surface tablet.

This was followed by 12% that selected the Google Nexus 7, 8% who said the Amazon Kindle Fire; another 8% that noted the Sony Tablet S. and 7% that selected the Toshiba Excite. Other tablets, such as the Barnes & Noble Nook HD tablet, ASUS Transformer Pad, Lenovo ThinkPad Tablet 2, Experia Tablet S, Acer Iconia Tab A110 and Best Buy's new Insignia Flex, ranked lower.

The iPad mini wins consumer vote in lower priced tablet category


When PriceGrabber survey respondents were asked to select all of the lower priced tablets they would be most likely to purchase as a holiday gift this year, the iPad mini came out on top with 45% of the vote. Twenty-seven percent of respondents selected the Amazon Kindle Fire HD, and the Google Nexus 7 and the Amazon Kindle Fire tied for third place both receiving 19%. Six percent of consumers selected both the Barnes & Noble Nook HD and the Barnes & Noble Nook HD+.

When the 45% of consumers that selected the iPad mini out of the lower priced tablet options, were asked why they would purchase that particular tablet as a gift this holiday season, 47% said because of its smaller size and portability. Thirty-eight percent of consumers cited its lower price point compared to the regular iPad, 35% said they love Apple products and always purchase the latest and greatest as gifts, and 33% indicated that it would make a great gift. Twenty-seven percent of respondents noted its lighter weight and 22% said that the overall price point is more affordable.

-- Dennis Sellers

 
AAPL
$102.25
Apple Inc.
+0.12
GOOG
$569.20
Google Inc.
-1.80
MSFT
$44.88
Microsoft Corpora
+0.01
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Hyperlapse Review
Hyperlapse Review By Jennifer Allen on August 28th, 2014 Our Rating: :: SPEEDY VIDEO SNAPSUniversal App - Designed for iPhone and iPad Want to make a great time-lapse video quickly? Hyperlapse is perfect for that.   | Read more »
Back To Bed Review
Back To Bed Review By Jennifer Allen on August 28th, 2014 Our Rating: :: STYLISH BUT LIMITEDUniversal App - Designed for iPhone and iPad It looks gorgeous, but Back to Bed is actually a fairly simple and uneventful puzzle game.   | Read more »
New Cars, New Locations, and a New Seaso...
New Cars, New Locations, and a New Season in Asphalt 8: Airborne Update Posted by Jessica Fisher on August 28th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Award Winning Children’s Book Bedtime fo...
Bedtime for Sarah Sullivan is a children’s storybook that emphasizes the importance of going to bed, dreams, and those magical moments right before being tucked in. Now Kelly Paniagua, author of the award-winning children’s book, is planning to bring an interactive story app based on the very same bedtime story to the App Store. Very soon, in fact... | Read more »
Happy Cube Death Arena Review
Happy Cube Death Arena Review By Jordan Minor on August 28th, 2014 Our Rating: :: CUBEDUniversal App - Designed for iPhone and iPad Happy Cube Death Arena is adorably violent, but very, very shallow.   | Read more »
8bit Doves, the New Game from Icebreaker...
8bit Doves, the New Game from Icebreaker Developers Nitrome, is Now Available – and in Four Colours Posted by Ellis Spice on August 28th, 2014 [ | Read more »
Ace Ferrara and the Dino Menace Review
Ace Ferrara and the Dino Menace Review By Nadia Oxford on August 28th, 2014 Our Rating: :: DINO-MYTEUniversal App - Designed for iPhone and iPad Ace Ferrara and the Dino Menace combines space combat and weird humor into a fun game that shouldn’t be missed.   | Read more »
Draw Stuff, Win Prizes. Glorkian Warrior...
Draw Stuff, Win Prizes. | Read more »
Lots of iOS Games Have Been Deeply Disco...
Labor Day is fast approaching, and so are the sales. Lots of sales, by the look of it. This list is already pretty sizable, and we haven’t even made it to the weekend yet. Naturally that means you can expect there to be plenty more price drops and freebies on the way. We’re talking big games, too. VVVVVV, Rayman Fiesta Run, LEGO Lord of the Rings... | Read more »
Letter Pix Review
Letter Pix Review By Jennifer Allen on August 28th, 2014 Our Rating: :: FLAWED WORDPLAYUniversal App - Designed for iPhone and iPad Create words to clear the board and guess a photo underlay correctly in this fun but flawed word game.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.