Consumers favor Apple products for the 2012 holiday season
TweetFollow Us on Twitter

Consumers favor Apple products for the 2012 holiday season


More great news -- moneywise, at least -- for Apple: price comparison shopping site, PriceGrabber (www.pricegrabber.com) has leased the results of its third winter holiday shopping survey, revealing consumers' expected shopping habits within the tech category this holiday season.

When consumers were asked whether they would rather receive a tablet computer or a laptop as a holiday gift this year, 59%indicated that they would rather receive a tablet. Seventy-one percent of shoppers also indicated that they believe tablet computers will replace e-readers as gifts this year. Conducted from Oct. 24 to Nov. 1, the survey includes responses from 1,475 U.S. online shopping consumers.

iPad and iPad mini top-ranked overall tablets


The power of the Apple brand is likely to remain in full force again this holiday season, especially with the launch of the iPad 4 and iPad mini. When consumers were asked which tablet they would prefer to receive as a gift this year (respondents could select as many choices as they liked), 63% said they preferred the iPad 3 or iPad 4 and 24% indicated the iPad mini. Twenty-two percent indicated they would like to receive the Samsung Galaxy Note Tab; 20% cited the Amazon Kindle Fire HD; and 13% said the Microsoft Surface tablet.

This was followed by 12% that selected the Google Nexus 7, 8% who said the Amazon Kindle Fire; another 8% that noted the Sony Tablet S. and 7% that selected the Toshiba Excite. Other tablets, such as the Barnes & Noble Nook HD tablet, ASUS Transformer Pad, Lenovo ThinkPad Tablet 2, Experia Tablet S, Acer Iconia Tab A110 and Best Buy's new Insignia Flex, ranked lower.

The iPad mini wins consumer vote in lower priced tablet category


When PriceGrabber survey respondents were asked to select all of the lower priced tablets they would be most likely to purchase as a holiday gift this year, the iPad mini came out on top with 45% of the vote. Twenty-seven percent of respondents selected the Amazon Kindle Fire HD, and the Google Nexus 7 and the Amazon Kindle Fire tied for third place both receiving 19%. Six percent of consumers selected both the Barnes & Noble Nook HD and the Barnes & Noble Nook HD+.

When the 45% of consumers that selected the iPad mini out of the lower priced tablet options, were asked why they would purchase that particular tablet as a gift this holiday season, 47% said because of its smaller size and portability. Thirty-eight percent of consumers cited its lower price point compared to the regular iPad, 35% said they love Apple products and always purchase the latest and greatest as gifts, and 33% indicated that it would make a great gift. Twenty-seven percent of respondents noted its lighter weight and 22% said that the overall price point is more affordable.

-- Dennis Sellers

 
AAPL
$104.83
Apple Inc.
+1.84
GOOG
$543.98
Google Inc.
+11.27
MSFT
$45.02
Microsoft Corpora
+0.64
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll show you how!SCARE | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a haystack? Can you reveal the truth among the lies? Intuition is your weapon!* Challenge!* Guess!* Win... | Read more »
Ravenous Rampage (Games)
Ravenous Rampage 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Partia 2 (Games)
Partia 2 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: Partia 2 is a SRPG (Strategy Role-playing) video game inspired by Fire Emblem and Tear Ring Saga series. In a high fantasy setting, the game will take players through an adventure where magic and sword collide and friendship and... | Read more »
Puzzle to the Center of the Earth Review
Puzzle to the Center of the Earth Review By Campbell Bird on October 23rd, 2014 Our Rating: :: SPELUNKING PUZZLESUniversal App - Designed for iPhone and iPad Do some puzzles to make some platforms in this smart and fun free-to-play cave mining adventure.   | Read more »
Sleep Attack TD Review
Sleep Attack TD Review By Jennifer Allen on October 23rd, 2014 Our Rating: :: A TRUE TWISTUniversal App - Designed for iPhone and iPad Sleep Attack TD is a tower defense game with a difference – you can rotate the layout – and it’s pretty good.   | Read more »
Mecanic (Education)
Mecanic 1.0 Device: iOS Universal Category: Education Price: $1.99, Version: 1.0 (iTunes) Description: Plates, screws, wheels ... Everything you need to achieve whatever you want...MECHANICWith 'MECANIC' kids will have fun assembling several different pieces. Straight lines, elbows, rectangles, triangles ... All his pieces have... | Read more »
Earn Your Master Camper Badge in Camp Po...
Earn Your Master Camper Badge in Camp Pokemon Posted by Jessica Fisher on October 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Garruk Gets His Revenge in a New Magic 2...
Garruk Gets His Revenge in a New Magic 2015 Expansion, Coming This November Posted by Jessica Fisher on October 23rd, 2014 [ permalink ] | Read more »
Sentinels of the Multiverse Review
Sentinels of the Multiverse Review By Rob Thomas on October 23rd, 2014 Our Rating: :: SENTINELS ASSEMBLEiPad Only App - Designed for the iPad Greater Than Games’ tabletop classic, Sentinels of the Multiverse swoops in to save the day on iPad. It’s super!   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.