Ad recall rates are 40% for smartphone users, 33% for tablet users
TweetFollow Us on Twitter

Ad recall rates are 40% for smartphone users, 33% for tablet users



Connected devices score high rates of ad recall and response among users, with one-third of U.S. tablet owners and 40% of U.S. smartphone owners recalling an in-app ad shown on their device, according to Parks Associates (www.parksassociates.com).

"Over 50% of U.S. broadband households now own at least one Internet-enabled CE device, and tablet ownership grew by 146% in the first three quarters of 2012," says senior research analyst at the research group. "These devices offer a significant opportunity, in an increasingly fragmented media environment, for advertisers to form and maintain meaningful connections with consumers."

According toParks Associates data:

° 51% of U.S. broadband households own at least one Internet-enabled CE device.

° 25% of U.S. broadband households own a smart TV set.

° Smart TV and connected game console in-app ad awareness is low compared to smartphone and tablet ads, but these users are more likely to respond. One-fourth of smart TV users recall an in-app ad and 84% responded. One-fifth of connected game console app users recall an in-app ad and 72% responded.

"Consumers of all segments are turning to digital devices for media content, and younger audiences, consumers under 34 years old, are maturing," Way says. "Stakeholders need to adjust their content discovery and monetization strategies so that they have a strong brand presence on these new platforms."

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Is there cross-platform play in slither....
So you've sunken plenty of hours into crawling around in slither.io on your iPhone or iPad. You've got your stories of tragedy and triumph, the times you coiled four snakes at one time balanced out by the others when you had a length of more than 30,000 and some little jerk swerved in front of you at the last second. [Read more] | Read more »
Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and spectral changes of your voice VoxSyn creates signature vocal sounds far beyond traditional vocoding. | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions!TEENY COMBAT | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade style action, so the adjective is properly used here. [Read more] | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan PoeNew game by Lemon Jam Studio, the team behind Pursuit of Light.The year 2076.Mirror - a virtual world , has completed public beta , and officially entered... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.