The future looks bright for iOS Passbook
TweetFollow Us on Twitter

The future looks bright for iOS Passbook


The Passbook feature introduced in iOS6 hasn't been widely acclaimed (though it's not been lambasted the way the Maps app has). However, the future holds potential for the feature/service.

In case you're not familiar with it, here's how Apple describes it: "Passbook keeps things like airline boarding passes, movie tickets, and gift cards all in one place. Everything’s there -- ready for scanning -- right from your iPhone. You’ll find Passbook-enabled apps on the App Store. And you can get gift cards and more from participating merchants.

"Passbook is time and location based. So your passes and tickets automatically appear on your Lock screen when and where you need them. Arrive at the airport and your boarding pass pops up. If you’re waiting to board the flight and your gate changes, Passbook tells you. And if you decide to grab a coffee on the way to your new gate, your gift card appears when you walk into the cafe."

Passbook has been criticized for the small number of companies that support it, some early connection issues, and difficulty in setting it up. However, the number of companies supporting it are growing, the second issue has been (mostly) resolved, and Apple is reportedly working on the third.

The number of consumers receiving coupons via mobile devices is expected to rise by 30% next year to more than 500 million people, a new report from Juniper Research (www.juniperresearch.com) finds. According to the report, continued growth in mobile coupon usage will in part be fueled by the integration of couponing platforms into the leading social networks.

Juniper Research says Apple’s recent high-profile launch of Passbook is also expected to act as a catalyst to both coupon deployments and adoption. For example, the marketing services provider Valassis has recently launched a ‘Red Plum Social Savings’ app in the US which was built with the Facebook platform, while third-party loyalty/marketing and couponing providers such as Codebroker, Eagle Eye, Yowza! and Valpak have already created apps or microsites which deliver vouchers to Apple’s Passbook.

Juniper Research says that increasingly brands were transitioning from using coupons purely to drive retail footfall to strategies designed to develop longer-term relationships with consumers. The research group says that delivery and redemption data analytics are now being used not just to assess the progress of a campaign but to gauge what offers could be tailored to which individuals.

So don't count Passbook out just yet.

-- Dennis Sellers

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and spectral changes of your voice VoxSyn creates signature vocal sounds far beyond traditional vocoding. | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions!TEENY COMBAT | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade style action, so the adjective is properly used here. [Read more] | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan PoeNew game by Lemon Jam Studio, the team behind Pursuit of Light.The year 2076.Mirror - a virtual world , has completed public beta , and officially entered... | Read more »
Perchang (Games)
Perchang 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Welcome to Perchang! A test of skill and puzzle solving across 60 stunning levels. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.