Apple patent is for dynamic, location-based signage
TweetFollow Us on Twitter

Apple patent is for dynamic, location-based signage



An Apple patent (number 2012029677) for location-based signage has appeared at the U.S. Patent & Trademark Office.

Per the patent, dynamic signage systems are provided for a sales environment. A dynamic signage device (e.g., a tablet computer) is associated with a product, e.g., based on a location of the device and/or the product, and can present information about the product to a customer in an interactive manner. The device can automatically check for updated product information and modify its display based on the updated product information.

Management of multiple dynamic signage devices can be coordinated within and across stores, and an interactive floor-map creation system incorporating dynamic signage devices can facilitate changing the associations between products and dynamic signage devices.

Here's Apple's background on the invention: "Retail customers sometimes find it hard to obtain the information they want about products they are considering for purchase. Often, the signage included in store displays only mentions a few product features, and these may not be the features of most interest to a particular customer. To avoid this, some retailers attempt to cram information onto a sign of limited size, making it hard to read. Others provide product brochures or other printed material that the customer is invited to read or take.

"In addition, retailers do not always keep signage up to date. For example, when a sale commences, the reduced prices may not be posted immediately on all signs, and when a sale ends, the sale-price signs might not be immediately removed, or some of the "sale" signs may be inadvertently left behind. As a result, the customer can be confused as to the actual price of the product. Further, in an era where products are frequently updated, information included in signs and/or printed materials may quickly be out of date."

The inventors are Corey Fugman, Jason Raskin, David Den Boer and Joel Levin.

 
AAPL
$129.09
Apple Inc.
+0.63
GOOG
$571.34
Google Inc.
+12.94
MSFT
$43.88
Microsoft Corpora
+0.03
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: February 23-27, 20...
Final February Fun at 148Apps   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
GDC 2015 – Does Not Commute is Definitel...
GDC 2015 – Does Not Commute is Definitely a Game You Should Keep an Eye on Posted by Rob Rich on March 2nd, 2015 [ permalink ] We were teased about Mediocre Games’ (Smash Hit, | Read more »
F84 Games & POW! Announce Stan Lee V...
F84 Games has announced that it is working with legendary comic creator Stan Lee and POW! Entertainment to produce Stan Lee’s Hero Command. The game will be a action adventure of heroic proportions. | Read more »
Setlyst Keeps Your Set Straight So You C...
Setlyst Keeps Your Set Straight So You Can Focus On Rocking Out. Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Space is Vast, So Space Agency Has a Vas...
Space is Vast, So Space Agency Has a Vast New Update! Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Size DOES Matter Review
Size DOES Matter Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HARD TO BEATUniversal App - Designed for iPhone and iPad This rhythm game has a unique control scheme and performance system that make it feel like a true innovation in the genre.   | Read more »
The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description. You collect over thirty heroes to train and summon into battle with you, first deciding on the timing... | Read more »
Travel Back to the 1980s With the Making...
Headup Games has released a hilarious making of video for its upcoming title, Pixel Heroes: Byte & Magic. The game is a RPG/Roguelike where you control three heroes set to save the township of Pixton from an evil cult called The Sons of Dawn. They’re going to summon up some ancient, terrible god so you had better work fast to thwart the cult’s... | Read more »
Heavenstrike Rivals Review
Heavenstrike Rivals Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HEAVENLY STRATEGICUniversal App - Designed for iPhone and iPad Despite a few flaws, this free-to-play strategy game is a fun mix of new and old strategy formulas.   | Read more »
Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.