iPad generated more traffic than any other mobile device on Black Friday
TweetFollow Us on Twitter

iPad generated more traffic than any other mobile device on Black Friday


According to IBM, US shoppers once again took advantage of early promotions this holiday season, driving a 17.4% increase in online sales Thanksgiving Day. This increase set the stage for 20.7%growth on Black Friday.  The biggest surge came from mobile consumers, with sales reaching 16.3%, led by the iPad. This data is the result of cloud-based analytics findings from IBM. 

As part of IBM's Smarter Commerce initiative, the IBM Digital Analytics Benchmark revealed the following trends:

° Mobile purchases soared with 24% of consumers using a mobile device to visit a retailer's site, up from 14.3% in 2011.  Mobile sales exceeded 16%, up from 9.8% in 2011.   

° The iPad generated more traffic than any other tablet or smartphone, reaching nearly 10% of online shopping. This was followed by the iPhone at 8.7% and the Android 5.5% The iPad dominated tablet traffic at 88.3% followed by the Barnes and Noble Nook at 3.1%, the Amazon Kindle at 2.4% and the Samsung Galaxy at 1.8%.

° Consumers shopped in store, online and on mobile devices simultaneously to get the best bargains. Overall 58% of consumers used smartphones compared to 41% who used tablets to surf for bargains on Black Friday.

° While consumers spent more overall, they shopped with greater frequency to take advantage of retailer deals and free shipping.  This led to a drop in average order value by 4.7% to $181.22.  In addition, the average number of items per order decreased 12% to 5.6. 

This info is based on findings from the IBM Digital Analytics Benchmark, a cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. More info can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/ .

 
AAPL
$115.31
Apple Inc.
+6.17
GOOG
$510.00
Google Inc.
-8.63
MSFT
$41.19
Microsoft Corpora
-1.47
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Storm & Skye – Magical Adventure Sto...
Storm & Skye – Magical Adventure Story For Kids Review By Amy Solomon on January 28th, 2015 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad The first book in the Storm & Skye series includes wonderful storytelling, narration and illustrations.   | Read more »
New WOTA: U-Boat Compass ‘Wets’ Your App...
New WOTA: U-Boat Compass ‘Wets’ Your Appetite for WOTA: Wolves of the Atlantic. Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Warship Solitaire Review
Warship Solitaire Review By Nadia Oxford on January 27th, 2015 Our Rating: :: A WAR OF NUMBERSUniversal App - Designed for iPhone and iPad Warship Solitaire might lack frills and looks, but it offers some thought provoking strategizing.   | Read more »
Keep Track of Your Hectic Work Schedule...
Keep Track of Your Hectic Work Schedule With Shifts Posted by Jessica Fisher on January 27th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
All Star Quarterback Review
All Star Quarterback Review By Campbell Bird on January 27th, 2015 Our Rating: :: PLAY YOUR PARTUniversal App - Designed for iPhone and iPad Train your way to the Super Bowl in this free-to-play sports management game.   | Read more »
Sentinel 4: Dark Star Adds New Campaign...
Sentinel 4: Dark Star Adds New Campaign and More Posted by Ellis Spice on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Wheel & Deal Review
Wheel & Deal Review By Tre Lawrence on January 27th, 2015 Our Rating: :: SIMPLE FUNUniversal App - Designed for iPhone and iPad A simple arcade shooter that has a retro feel.   | Read more »
Join the NAVY in a Big New Update for WW...
Join the NAVY in a Big New Update for WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on January 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Earthworm Alchemy Review
Earthworm Alchemy Review By Campbell Bird on January 27th, 2015 Our Rating: :: FEED THE WORMUniversal App - Designed for iPhone and iPad Feed this funny looking worm and dodge bombs in this charming, free-to-play arcade game.   | Read more »
Graphic Novel App netwars – The Butterfl...
Graphic Novel App netwars – The Butterfly Attack has Received Some New Episodes Posted by Jessica Fisher on January 27th, 2015 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.