Apple, show us love, we'll love you in return
TweetFollow Us on Twitter

Apple, show us love, we'll love you in return


Supposedly, one of the reasons John Browett was dismissed as Apple's head of retail operations was because he spearheaded a new staffing formula for its retail stores, leading some employees to see their hourly shifts cut and retail locations to be understaffed.

True or not, the last thing Apple needs to do is make its customers feel under-appreciated. The more love you show, us, Apple, the more love we show you.

In fact, according to a survey by the polling firm IBOPE/Zogby International for rbb Public Relations, companies have to show consumers the love in order to attract -- and keep them -- in today’s dynamic marketplace. Of the 2,000 adults surveyed, 83% are willing to spend more on a product or service if they feel a personal connection to the company. One fifth of respondents said they would pay 50% or more if they felt the company put the customer first.

The survey found that to stay competitive, companies are adopting marketing strategies that align with today’s new consumer perspective. Instead of chasing the competition to become number one, creating powerful customer experiences is the top priority. rbb has labeled companies leading this charge as "breakout brands." Apple is among them.

"Breakout brands don’t challenge their competitors, says Christine Barney, CEO of rbb Public Relations. "They challenge their employees and leaders to make life easier/better for their customers, which create the kind of strong emotional bonds that inspire repeat purchases and loyalty."

Barney noted that being a good company isn’t always enough to qualify as a breakout brand. Of the companies included in Fortune Magazine’s Most Admired Brands in 2012, Apple and Amazon were the only two considered breakout brands by more than half the people surveyed. Apple ranked as the top breakout brand overall for creating desire so strong that customers are willing to wait in line for days and pay more for products.

Right now Apple is sitting on top of the world. When it comes to its retail stores -- and its products in general -- the company should consider the first, basic tenet of business: "Just don't screw up."

-- Dennis Sellers

 
AAPL
$131.95
Apple Inc.
+0.56
GOOG
$542.05
Google Inc.
-0.46
MSFT
$47.23
Microsoft Corporation
-0.19
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Carbo - Handwriting in the Digital Age...
Carbo - Handwriting in the Digital Age 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
The Apple Watch isn't Great as a Fi...
| Read more »
Show the World What You See With Stre.am...
Live broadcasting is getting popular on mobile devices, which is why you can now get Stre.am, by Infinite Takes. [Read more] | Read more »
PhotoTime's 2.1 Update Adds Apple W...
The latest PhotoTime update is adding even more functionality to the handy photo organizing app. Yep, including Apple Watch support. [Read more] | Read more »
Oh My Glob! Adventure Time Puzzle Quest...
Finn and Jake are taking over D3 Go!'s popular puzzle game series in the upcoming Adventure Time Puzzle Quest. [Read more] | Read more »
Earthcore: Shattered Elements - Tips, Tr...
At first glance, Earthcore: Shattered Elements seems like a rather simple card-battling game. Once you’re introduced to skills that will change quite a bit. Even more so once you start to acquire hero cards. But it’s not so complicated that we couldn’t put together a beginner’s guide for all you Earthcore neophytes. [Read more] | Read more »
Dungeon999F (Games)
Dungeon999F 1.33 Device: iOS Universal Category: Games Price: $.99, Version: 1.33 (iTunes) Description: "The game you must play at least once in your life!" "The game with potential of million downloads globally!" ...is what the developer wants to hear, and the hope that was put into making this game. | Read more »
Mixels Rush - Use Mixes, Maxes and Murps...
Mixels Rush - Use Mixes, Maxes and Murps to Outrun the Nixels 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Use awesome new Mixels and make crazy combinations to beat the annoying Nixels in Mixels Rush!OUTRUN THE NIXELSTORM | Read more »
Battles of the Ancient World II (Games)
Battles of the Ancient World II 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Sword Of Xolan (Games)
Sword Of Xolan 1.0.4 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.4 (iTunes) Description: Sword of Xolan is an action platformer game that includes the juice of pixel art style.Xolan is a young and brave man who fight for justice no matter what the cost.Help him on his adventure to stand against darkness and... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.