Apple, show us love, we'll love you in return
TweetFollow Us on Twitter

Apple, show us love, we'll love you in return


Supposedly, one of the reasons John Browett was dismissed as Apple's head of retail operations was because he spearheaded a new staffing formula for its retail stores, leading some employees to see their hourly shifts cut and retail locations to be understaffed.

True or not, the last thing Apple needs to do is make its customers feel under-appreciated. The more love you show, us, Apple, the more love we show you.

In fact, according to a survey by the polling firm IBOPE/Zogby International for rbb Public Relations, companies have to show consumers the love in order to attract -- and keep them -- in today’s dynamic marketplace. Of the 2,000 adults surveyed, 83% are willing to spend more on a product or service if they feel a personal connection to the company. One fifth of respondents said they would pay 50% or more if they felt the company put the customer first.

The survey found that to stay competitive, companies are adopting marketing strategies that align with today’s new consumer perspective. Instead of chasing the competition to become number one, creating powerful customer experiences is the top priority. rbb has labeled companies leading this charge as "breakout brands." Apple is among them.

"Breakout brands don’t challenge their competitors, says Christine Barney, CEO of rbb Public Relations. "They challenge their employees and leaders to make life easier/better for their customers, which create the kind of strong emotional bonds that inspire repeat purchases and loyalty."

Barney noted that being a good company isn’t always enough to qualify as a breakout brand. Of the companies included in Fortune Magazine’s Most Admired Brands in 2012, Apple and Amazon were the only two considered breakout brands by more than half the people surveyed. Apple ranked as the top breakout brand overall for creating desire so strong that customers are willing to wait in line for days and pay more for products.

Right now Apple is sitting on top of the world. When it comes to its retail stores -- and its products in general -- the company should consider the first, basic tenet of business: "Just don't screw up."

-- Dennis Sellers

 
AAPL
$524.75
Apple Inc.
-6.95
GOOG
$526.94
Google Inc.
-7.87
MSFT
$39.69
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Leo's Fortune (Games)
Leo's Fortune 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: Leo’s Fortune is a platform adventure game where you hunt down the cunning and mysterious thief that stole your gold. Beautifully hand-crafted levels bring the story of Leo to life in this epic adventure. | Read more »
iOOTP Baseball 2014 Edition Review
iOOTP Baseball 2014 Edition Review By Carter Dotson on April 23rd, 2014 Our Rating: :: SOLID CONTRACTUniversal App - Designed for iPhone and iPad The long-running baseball simulator returns to mobile with a much-improved entry in the series.   | Read more »
148Apps Live on Twitch: Soccer Rally 2 w...
Soccer Rally 2 from IceFlame Games officially releases on Thursday, bringing perhaps the most realistic car soccer action to the App Store since the original released. David Deacon of IceFlame Games will join us on our Twitch channel to talk about the game, how they tried to improve it over the original, and perhaps playing their game in real life... | Read more »
NightCap Pro Review
NightCap Pro Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: NIGHT TIME SNAPPINGUniversal App - Designed for iPhone and iPad Taking photos in low light conditions has always been tricky, but NightCap Pro has just made it easier.   | Read more »
Plague Inc. has Mutated Yet Again – We’r...
Plague Inc. has Mutated Yet Again – We’re All Doomed Even More than Usual Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Intake from Cipher Prime Coming to iPad...
Cipher Prime’s Inake is coming to iPad on May 1, as exclusively revealed yesterday on our Twitch channel. | Read more »
Gusto Email App Review
Gusto Email App Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: POWERFUL SEARCHINGiPhone App - Designed for the iPhone, compatible with the iPad Focusing on making it easy to browse files and photos attached to your email, Gusto is a powerful solution.   | Read more »
New Update Adds Two More Cars to Fishlab...
New Update Adds Two More Cars to Fishlabs’ Sports Car Challenge 2 Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
What’s Up with Readdle? – The Verge Exam...
What’s Up with Readdle? | Read more »
Knight Saves Queen Review
Knight Saves Queen Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: PUZZLING MASH UPUniversal App - Designed for iPhone and iPad Mixing up puzzle elements with Chess-based sensibilities is a fun move for this simplistic looking puzzle game.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.