Apple, show us love, we'll love you in return
TweetFollow Us on Twitter

Apple, show us love, we'll love you in return


Supposedly, one of the reasons John Browett was dismissed as Apple's head of retail operations was because he spearheaded a new staffing formula for its retail stores, leading some employees to see their hourly shifts cut and retail locations to be understaffed.

True or not, the last thing Apple needs to do is make its customers feel under-appreciated. The more love you show, us, Apple, the more love we show you.

In fact, according to a survey by the polling firm IBOPE/Zogby International for rbb Public Relations, companies have to show consumers the love in order to attract -- and keep them -- in today’s dynamic marketplace. Of the 2,000 adults surveyed, 83% are willing to spend more on a product or service if they feel a personal connection to the company. One fifth of respondents said they would pay 50% or more if they felt the company put the customer first.

The survey found that to stay competitive, companies are adopting marketing strategies that align with today’s new consumer perspective. Instead of chasing the competition to become number one, creating powerful customer experiences is the top priority. rbb has labeled companies leading this charge as "breakout brands." Apple is among them.

"Breakout brands don’t challenge their competitors, says Christine Barney, CEO of rbb Public Relations. "They challenge their employees and leaders to make life easier/better for their customers, which create the kind of strong emotional bonds that inspire repeat purchases and loyalty."

Barney noted that being a good company isn’t always enough to qualify as a breakout brand. Of the companies included in Fortune Magazine’s Most Admired Brands in 2012, Apple and Amazon were the only two considered breakout brands by more than half the people surveyed. Apple ranked as the top breakout brand overall for creating desire so strong that customers are willing to wait in line for days and pay more for products.

Right now Apple is sitting on top of the world. When it comes to its retail stores -- and its products in general -- the company should consider the first, basic tenet of business: "Just don't screw up."

-- Dennis Sellers

 
AAPL
$102.99
Apple Inc.
+0.52
GOOG
$532.71
Google Inc.
+6.17
MSFT
$44.38
Microsoft Corpora
-0.50
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Worldly (Games)
Worldly 1.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2 (iTunes) Description: | Read more »
Pro Strategy Football 2014 (Games)
Pro Strategy Football 2014 2014.141001 Device: iOS Universal Category: Games Price: $4.99, Version: 2014.141001 (iTunes) Description: Take the proven strategy of the PSF franchise and add in Casual Play, improved graphics and playability, and an upcoming Career Mode, and you have the premier American Football game on any platform! | Read more »
Super Glyph Quest (Games)
Super Glyph Quest 1.01 Device: iOS Universal Category: Games Price: $2.99, Version: 1.01 (iTunes) Description: Adventure is back Questers! Combine elemental glyphs together to cast powerful spells and vanquish adorable monsters in this match 3 inspired role playing puzzler.Sequel to the much loved Glyph Quest, Super Glyph Quest is... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: Travel to Northern Allansia’s perilous Icefinger Mountains to defeat the wicked Snow Witch in this Fighting Fantasy adventure! | Read more »
Star Warfare 2: Payback Review
Star Warfare 2: Payback Review By Blake Grundman on October 22nd, 2014 Our Rating: :: ONE-TRICK PONYUniversal App - Designed for iPhone and iPad Unfortunately, it doesn’t take long for Star Warfare 2’s free-firing fun to turn into repetitive monotony.   | Read more »
TinType by Hipstamatic (Photography)
TinType by Hipstamatic 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: Create hauntingly beautiful, soul capturing portraits with TinType by Hipstamatic. Inspired by daguerreotypes, tintypes, and other photographic processes from over a hundred years ago, TinType faithfully reproduces... | Read more »
The Latest Update for Heroes of Dragon A...
The Latest Update for Heroes of Dragon Age Introduces Daily PvE Challenges Posted by Ellis Spice on October 22nd, 2014 [ permalink ] | Read more »
Bee Brilliant Review
Bee Brilliant Review By Jennifer Allen on October 22nd, 2014 Our Rating: :: SAMEY MATCH-3Universal App - Designed for iPhone and iPad Want even more Match-3 gaming and fancy a bee based twist? Bee Brilliant is that game. Don’t expect innovation though.   | Read more »
A New Trailer has Been Revealed for Epic...
A New Trailer has Been Revealed for Epic of Kings Posted by Jessica Fisher on October 22nd, 2014 [ permalink ] Dead Mage Inc. has released a new, action-packed trailer for the upcoming Epic of Kings. | Read more »
Find the Line Review
Find the Line Review By Campbell Bird on October 22nd, 2014 Our Rating: :: INSLIDE THE LINESUniversal App - Designed for iPhone and iPad Tease out beautiful line drawings in this unique, free-to-play puzzle game.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.