iPhone 5 sales boosts iOS back into top U.S. smartphone spot
TweetFollow Us on Twitter

iPhone 5 sales boosts iOS back into top U.S. smartphone spot


The latest smartphone sales data from Kantar Worldpanel ComTech (www.kantarworldpanel.com) shows that strong uptake of the iPhone 5 over the past 12 weeks has boosted iOS back to the number one spot in the US. It now has a 48.1% share of US smartphone sales compared with Android which has 46.7%, according to the research group.

"The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods," says Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech. "This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”

Apple’s rise in the US has not been replicated in quite the same way across Europe where Android still takes the lead, accounting for 73.9% of sales in Germany and 81.7% in Spain. However, it is now enjoying share gains in four of the five major European countries with a particularly strong performance in Britain where it holds a 32.7% share. 

"Germany remains a tough market for Apple with its share falling by 5.1 percentage points over the past year," says Sunnebo. "The Samsung Galaxy S3 has taken almost a quarter of the country’s smartphone sales over the past 12 weeks to boost Android yet further. In Italy, strong sales of the Nokia Lumia 610, the fourth best selling handset over the past 12 weeks, and the Nokia Lumia 800, the seventh best selling, have helped drive Windows’ share up to 11.7%  – the highest across Europe."

The majority of US iPhone 5 sales, 62%, have come from existing Apple owners upgrading to the new device, although Apple has also benefitted from people switching from Android devices (13%), people switching from BlackBerry devices (6%) and a small number of first time smartphone owners. 

"Apple has always managed to maintain loyalty levels far above the competition, and this has clearly played a part in driving sales of its new device," says Sunnebo. "An impressive 92% of existing Apple owners in the US said they will choose an iPhone the next time they upgrade. While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand. With roughly 60% of US iPhone 5 sales coming from existing customers and 40% from new consumers, Apple is achieving this at the moment -- a clear sign of the strength of the brand in the US marketplace."

One of the key physical changes on the iPhone 5 was the inclusion of a bigger 4-inch screen and 4G/LTE capability, both of which appear to have had a big impact on the ways consumers are using their devices compared to previous models.

"Previous KWP ComTech data has shown that bigger screens make a significant impact on the reality of how consumers actually use their device, and the latest usage data shows this is clearly the case for the iPhone 5," says Sunnebo. "The usage data is likely to come down over time as iPhone 5 users at this stage will inevitably be early adopters and therefore more engaged with the category, but initial signs are very positive."

 
AAPL
$93.74
Apple Inc.
-1.09
GOOG
$693.01
Alphabet Inc.
+1.99
MSFT
$49.87
Microsoft Corporation
-0.03
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon, and we've come up with five major games that we think could benefit from taking a leaf out of slither.... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D visual content, set in fantasy medieval theme. | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy patrols to collect secrets, plant bugs, take down targets, and rescue missing agents. Which spy will... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of Super Splatters! and illustrator Nina Limarev.Story | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle DewPSYCARD is a minesweeper-like game set in a cozy cyberpunk dystopia.Use your psychic powers, and some risky luck, to determine the position of the hidden cards and... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
How to get a high score in every level o...
Sky Charms is an adorable match three puzzler that provides a decent challenge thanks to its creative level design. It regularly presents something new, forcing you to think on your feet. [Read more] | Read more »
Apestorm: Full Bananas (Games)
Apestorm: Full Bananas 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ***Launch sale – limited time only!***Fugitive Apes have taken to the skies in search of revenge after humans have destroyed the planet. Command their stolen zeppelin and save nature from man…one bomb at a time! | Read more »
How to create bigger words in Spellspire
Words have power. At least they do in Spellspire,a game about blasting out magical attacks by making words out of a jumble of letters. And it's a lot of fun. But if you want to be the best, you're going to have to think tactically when you start chucking letters around. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.