Global online video market will be worth US$37 billion in 2017
TweetFollow Us on Twitter

Global online video market will be worth US$37 billion in 2017

According to the latest forecasts from Informa Telecoms & Media (www.informatandm.com), the global online-video market will be worth US$37 billion in 2017, driven by the popularity of services like Netflix and YouTube.  

This figure is made up of the three key video-revenue streams of advertising, subscriptions and transactions. Despite the market maturing, advertising will continue to be a larger revenue generator than subscriptions in 2017, as it is in 2012.
 
Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.
 
"It’s clear that online video, today, is worth much more than the digital cents and dimes of yore, and is attracting real, and growing, revenue," says Giles Cottle, principal analyst and author of  “OTT Video Revenue Forecasts” at Informa Telecoms & Media. "But this value is concentrated around a select few players. We estimate that Apple, Google, Netflix and the global broadcasters (including Hulu), combined, account for about 70% of all online video revenue today– so if you aren’t one of these players, then the chances are you aren’t making a great deal of money from online delivery today."
 
As well as a growth in consumption, revenues will be driven by publishers and operators monetizing content on devices beyond the computer, such as tablets and connected TVs. From an advertising point of view, live online video content, which is not being monetized today by most providers, will also drive the market. And pay-TV operators will also have a key role to play.
 
"The big change to the OTT revenue mix will come when operators start to offer not just low-cost online services, like Sky’s Now TV, but stand-alone online versions of their services that come close, in terms of content availability and price, to their core Pay TV services today," says Cottle. "Even very modest take-up of these services will completely distort the online video market."
 
US dominance of the global market will wane over the next five years, but the US will still contribute over half of all revenues in 2017. The US accounts for approximately 75% of revenues today, but that will drop to less than 60% in 2017 as Europe and Asia grow more quickly. Business-model wise, advertising will still be the largest revenue stream in 2017, as it is in 2012.

 
AAPL
$124.43
Apple Inc.
-1.94
GOOG
$548.00
Google Inc.
-4.03
MSFT
$40.66
Microsoft Corporation
-0.31
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

2K Announces WWE 2K, Mobile's First...
It seems like this month has been pretty big for wrestling. First Wrestlemania, then 2K has announces that they're releasing  WWE 2K for iOS. It's a simulation-based WWE game where you'll get to play with several WWE superstars such as John Cena, Hulk Hogan, Sting, Triple H, and the Undertaker. There will be three different match types and a ton... | Read more »
How the Apple Watch Could Change the Fac...
The Apple Watch is still a ways out, but my previous musings on the wearable’s various features got me thinking: what might it be like a year after launch? Two years? Five years? What if it becomes a symbiotic part of the iOS framework to the point that it practically comes packaged with the iPhone? | Read more »
Pie In The Sky: A Pizza Odyssey (Games)
Pie In The Sky: A Pizza Odyssey 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A game about delivering pizza. In space. | Read more »
Chosen Gives Hopeful Singers, Songwriter...
If YouTube videos and reality TV shows like The Voice have taught us one thing, it’s that there are a lot of people out there who are anxious to show the world their talents. And if they’ve taught us a second thing, it’s that there’s an almost equally sizable group of people who are anxious to judge those hopefuls. What’s interesting about Chosen... | Read more »
Android's Popular OfficeSuite Now A...
Once only available for Android devices, OfficeSuite has finally landed on the app store. The Mobile Systems app lets you view, edit, create, and share Word, Excel, and PowerPoint documents as well as convert them to/from PDFs. It's touted as being like having a desktop on your phone. OfficeSuite supports Google Drive, Dropbox, Box, OneDrive, and... | Read more »
Warhammer: Arcane Magic is Coming Soon,...
Turbo Tape Games has announced that they're joining forces with Games Workshop to bring the turn-based strategy board game, Warhammer: Arcane Magic, to life on the iOS. | Read more »
Fast & Furious: Legacy's Creati...
| Read more »
N-Fusion and 505's Ember is Totally...
| Read more »
These are All the Apple Watch Apps and G...
The Apple Watch is less than a month from hitting store shelves, and once you get your hands on it you're probably going to want some apps and games to install. Fear not! We've compiled a list of all the Apple Watch apps and games we've been able to find so far. Games Rules! By TheCodingMonkeys App Store Description: RULES! is a cute puzzle game... | Read more »
Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me to grow as a writer and for giving me the opportunity to write about what I love: playing innovative... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.