Global online video market will be worth US$37 billion in 2017
TweetFollow Us on Twitter

Global online video market will be worth US$37 billion in 2017

According to the latest forecasts from Informa Telecoms & Media (www.informatandm.com), the global online-video market will be worth US$37 billion in 2017, driven by the popularity of services like Netflix and YouTube.  

This figure is made up of the three key video-revenue streams of advertising, subscriptions and transactions. Despite the market maturing, advertising will continue to be a larger revenue generator than subscriptions in 2017, as it is in 2012.
 
Online video remains a small, but growing, proportion of total TV and video revenues. Informa estimates that it will account for 8% of such revenues by 2017. By the end of the decade, if current growth rates continue, it will account for over 10% of revenues. However, its value in the market today is concentrated among only a few players.
 
"It’s clear that online video, today, is worth much more than the digital cents and dimes of yore, and is attracting real, and growing, revenue," says Giles Cottle, principal analyst and author of  “OTT Video Revenue Forecasts” at Informa Telecoms & Media. "But this value is concentrated around a select few players. We estimate that Apple, Google, Netflix and the global broadcasters (including Hulu), combined, account for about 70% of all online video revenue today– so if you aren’t one of these players, then the chances are you aren’t making a great deal of money from online delivery today."
 
As well as a growth in consumption, revenues will be driven by publishers and operators monetizing content on devices beyond the computer, such as tablets and connected TVs. From an advertising point of view, live online video content, which is not being monetized today by most providers, will also drive the market. And pay-TV operators will also have a key role to play.
 
"The big change to the OTT revenue mix will come when operators start to offer not just low-cost online services, like Sky’s Now TV, but stand-alone online versions of their services that come close, in terms of content availability and price, to their core Pay TV services today," says Cottle. "Even very modest take-up of these services will completely distort the online video market."
 
US dominance of the global market will wane over the next five years, but the US will still contribute over half of all revenues in 2017. The US accounts for approximately 75% of revenues today, but that will drop to less than 60% in 2017 as Europe and Asia grow more quickly. Business-model wise, advertising will still be the largest revenue stream in 2017, as it is in 2012.

 
AAPL
$93.70
Apple Inc.
-0.57
GOOG
$683.11
Alphabet Inc.
-1.01
MSFT
$49.69
Microsoft Corporation
-0.02
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ellipsis - Touch. Explore. Survive. (...
Ellipsis - Touch. Explore. Survive. 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Ys Chronicles II (Games)
Ys Chronicles II 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: After a hard fight to recover the six sacred books in Ys Chronicles I, Adol is back for a sequel! | Read more »
FINAL FANTASY Ⅸ (Games)
FINAL FANTASY Ⅸ 1.0.4 Device: iOS Universal Category: Games Price: $16.99, Version: 1.0.4 (iTunes) Description: ==========●Special sale price for the FINAL FANTASY IX release! ●20% off from February 10 to February 21, 2016!==========--------------------------------------------------- As this application is very large, it will take... | Read more »
Tennis Club Story (Games)
Tennis Club Story 1.03 Device: iOS Universal Category: Games Price: $4.99, Version: 1.03 (iTunes) Description: Aim for the ace position of tennis club prestige in this simulation! Your leadership decides if players make it to the big time or bust! Customize your training menu to focus on power or technique, molding players as you... | Read more »
Juggernaut Wars guide - How to use skill...
Juggernaut Warsis a brand new auto-RPG on iOS and Android that challenges you to build a team of heroes, send them out into various different missions to defeat waves of heroes, and level them up to increase their power. The actual combat itself isn't overly challenging - it's automatic after all. No, the real challenge stems from getting your... | Read more »
Check out the new Pirate Attack update i...
Love pirates and board games? Well, you'll love the new Pirate Attack themed update that just launched in Game of Dice. It adds a bunch of new content themed around pirates, like an all new event map based on a pirate ship which revamps the toll system to better suit the rogueish nature of the seafarers. [Read more] | Read more »
Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform with flying colors: [Read more] | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to make loops, and then arrange those loops into complete songs with cut, copy, trim, paste, reverse,... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.