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Holiday shoppers turned Cyber Monday into the biggest spending day ever with online sales growing 30.3% over the same period last year, according to cloud-based analytics findings by IBM. And you can thank, in part, the iPad.
With an increase in online sales across multiple channels, the digital consumer took center stage. Retailers, marketing departments and chief marketing officers (CMO) delivered a consistent customer experience across multiple channels from mobile devices, to online and to the show floor leading to the record shopping day.
On Cyber Monday more than 18% of consumers used a mobile device to visit a retailer's site, an increase of more than 70% over 2011. Mobile sales reached close to 13%, an increase of more than 96 percent over 2011.
According to IBM, the iPad continued to generate more traffic than any other tablet or smartphone, driving more than 7% of online shopping. This was followed by iPhone at 6.9% and Android at 4.5%. The iPad also continued to dominate tablet traffic reaching a holiday high of 90.5%. Amazon Kindle leapt into second at 2.6% followed by the Samsung Galaxy at 2% and the Barnes and Noble Nook at 0.6%.
More information on IBM's Smarter Commerce can be found at www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/ .