Black Friday retail CE sales down nearly 6%
TweetFollow Us on Twitter

Black Friday retail CE sales down nearly 6%


U.S. consumer electronics retail sales for Black Friday declined 5.6%, a steeper than anticipated decline according to l= market research company, The NPD Group (www.npd.com).

The drop follows last year’s loss of nearly 4%. Computers, Android tablets, and TVs accounted for 58% of all sales dollars, up from 51% of sales in 2009.

"This slow start is merely a continuation of the challenges seen in the consumer electronics business throughout 2012," says Stephen Baker, vice president of industry analysis at NPD. "In an unbalanced market, where just a few categories deliver significant dollars, and even fewer offer any growth, the ability to deliver positive results will remain difficult for companies exposed to the entire consumer electronics marketplace."

Despite a 4% increase in unit volume, flat-panel TV revenue dropped 6% as a result of average selling prices (ASP) falling from US$367 last year to $333 this year.  A record 40 percent of all flat-panel unit volume came from 32-inch TVs, but with an all-time low ASP of $194 those sales dragged overall revenue down. Flat-panels 50-inches and above, experienced a unit volume increase of 65 percent. 

The real star of that segment, though, was the 60-inch and above flat-panel TVs.  Those sales increased 10 times over 2010 and accounted for 6% of all TV unit volume compared to less than 1% two years ago.

Notebook computers continued their year long struggle as units fell 10%, with sales of Apple notebooks flat and Windows notebooks down 10%. Windows 8 represented 89% of notebook sales with an ASP of $368, and touchscreens accounted for 3% of sales with an ASP of $668.

Other strong categories outside the top five volume leaders included detachable lens cameras, which saw revenues grow by 16%, and headphones where units increased 15% and revenue rose by 33%. Strong sales of sound bars and streaming-capable speakers pointed to the strength in the audio market as sales dollars rose in those categories by 47% and 276%, respectively.

"The weaker categories, and ones that had once been high-gifting categories, drove down overall revenue," says Baker. "In addition to the declines seen in point-and-shoot cameras and MP3 players, GPS revenue dropped 40 percent as did camcorder revenue.  Even though this holiday’s outlook remains tentative at best, the prospects for next year, (when many of these declining categories will have a much smaller impact on the market,) looks much more promising."

 
AAPL
$112.92
Apple Inc.
+3.23
GOOG
$637.61
Google Inc.
+8.99
MSFT
$43.90
Microsoft Corporation
+1.19
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an epic medieval journey that will take you from the grasslands of the empire to the forgotten desert... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​***Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad Mini!• "Astropad is my new go-to retouching tool while on the go, which is often." - FStoppers• "In... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members.### introductory offer 60% off ### | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever!Play as Sven's sister Evana, share the action in multiplayer mode, perform awesome new tricks on snowboards and skis, and ride on crazy... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient civilization, discover well-kept secrets and face deadly challenges as you uncover the myth of the Queen... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld. Architecture meets Noir as you become unwillingly entangled in a revolutionist plot. | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD. The battle of immortals has begun. Choose your side.FEATURES: | Read more »
infltr - Infinite Filters (Photography)
infltr - Infinite Filters 1.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0 (iTunes) Description: Say goodbye to the same old boring filters and filter life as you live it - in the moment. With infltr, you add a filter before you capture a picture, not afterwards. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.