Black Friday retail CE sales down nearly 6%
TweetFollow Us on Twitter

Black Friday retail CE sales down nearly 6%


U.S. consumer electronics retail sales for Black Friday declined 5.6%, a steeper than anticipated decline according to l= market research company, The NPD Group (www.npd.com).

The drop follows last year’s loss of nearly 4%. Computers, Android tablets, and TVs accounted for 58% of all sales dollars, up from 51% of sales in 2009.

"This slow start is merely a continuation of the challenges seen in the consumer electronics business throughout 2012," says Stephen Baker, vice president of industry analysis at NPD. "In an unbalanced market, where just a few categories deliver significant dollars, and even fewer offer any growth, the ability to deliver positive results will remain difficult for companies exposed to the entire consumer electronics marketplace."

Despite a 4% increase in unit volume, flat-panel TV revenue dropped 6% as a result of average selling prices (ASP) falling from US$367 last year to $333 this year.  A record 40 percent of all flat-panel unit volume came from 32-inch TVs, but with an all-time low ASP of $194 those sales dragged overall revenue down. Flat-panels 50-inches and above, experienced a unit volume increase of 65 percent. 

The real star of that segment, though, was the 60-inch and above flat-panel TVs.  Those sales increased 10 times over 2010 and accounted for 6% of all TV unit volume compared to less than 1% two years ago.

Notebook computers continued their year long struggle as units fell 10%, with sales of Apple notebooks flat and Windows notebooks down 10%. Windows 8 represented 89% of notebook sales with an ASP of $368, and touchscreens accounted for 3% of sales with an ASP of $668.

Other strong categories outside the top five volume leaders included detachable lens cameras, which saw revenues grow by 16%, and headphones where units increased 15% and revenue rose by 33%. Strong sales of sound bars and streaming-capable speakers pointed to the strength in the audio market as sales dollars rose in those categories by 47% and 276%, respectively.

"The weaker categories, and ones that had once been high-gifting categories, drove down overall revenue," says Baker. "In addition to the declines seen in point-and-shoot cameras and MP3 players, GPS revenue dropped 40 percent as did camcorder revenue.  Even though this holiday’s outlook remains tentative at best, the prospects for next year, (when many of these declining categories will have a much smaller impact on the market,) looks much more promising."

 
AAPL
$111.78
Apple Inc.
-0.87
GOOG
$516.35
Google Inc.
+5.25
MSFT
$47.66
Microsoft Corpora
+0.14
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Make your own Tribez Figures (and More)...
Make your own Tribez Figures (and More) with Toyze Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
So Many Holiday iOS Sales Oh My Goodness...
The holiday season is in full-swing, which means a whole lot of iOS apps and games are going on sale. A bunch already have, in fact. Naturally this means we’re putting together a hand-picked list of the best discounts and sales we can find in order to make your own App Store holiday shopping easier. Things are already kicking off with an... | Read more »
It’s Bird vs. Bird in the New PvP Mode f...
It’s Bird vs. Bird in the New PvP Mode for Angry Birds Epic Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Telltale Games and Mojang Announce Minec...
Telltale Games and Mojang Announce Minecraft: Story Mode – A Telltale Games Series Posted by Jessica Fisher on December 19th, 2014 [ permalink ] | Read more »
WarChest and Splash Damage Annouce Their...
WarChest and Splash Damage Annouce Their New Game: Tempo Posted by Jessica Fisher on December 19th, 2014 [ permalink ] WarChest Ltd and Splash Damage Ltd are teaming up again to work | Read more »
BulkyPix Celebrates its 6th Anniversary...
BulkyPix Celebrates its 6th Anniversary with a Bunch of Free Games Posted by Jessica Fisher on December 19th, 2014 [ permalink ] BulkyPix has | Read more »
Indulge in Japanese cuisine in Cooking F...
Indulge in Japanese cuisine in Cooking Fever’s new sushi-themed update Posted by Simon Reed on December 19th, 2014 [ permalink ] Lithuanian developer Nordcurrent has yet again updated its restaurant simulat | Read more »
Badland Daydream Level Pack Arrives to C...
Badland Daydream Level Pack Arrives to Celebrate 20 Million Downloads Posted by Ellis Spice on December 19th, 2014 [ permalink ] | Read more »
Far Cry 4, Assassin’s Creed Unity, Desti...
Far Cry 4, Assassin’s Creed Unity, Destiny, and Beyond – AppSpy Takes a Look at AAA Companion Apps Posted by Rob Rich on December 19th, 2014 [ permalink ] These day | Read more »
A Bunch of Halfbrick Games Are Going Fre...
A Bunch of Halfbrick Games Are Going Free for the Holidays Posted by Ellis Spice on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.