Tablets overtaking laptops as must-have holiday item
TweetFollow Us on Twitter

Tablets overtaking laptops as must-have holiday item

New research from Parks Associates (www.parksassociates.com) indicates U.S. consumers plan to spend over 33% more on CE [consumer electronic] devices this holiday season compared to last year, with the total amount increasing from US$793 per household in 2011 to $1,058 in 2012.

The survey of 2,500 U.S. broadband households, fielded in October/November 2012, found 63% of households plan to make a CE purchase, a 37% increase over last year. Tablets and smartphones are the hottest items, and consumers express the greatest preferences for the Apple iPad and iPhone.

"Twenty-six percent of U.S. consumers intend to spend more on CE, the best rate since 2008," says John Barrett, director, Consumer Analytics, Parks Associates.  "For the first time, more U.S. households plan to purchase a tablet than a laptop, netbook, or Ultrabook computer."

Parks Associates finds consumers want a device that offers both advanced features and portability but have yet to find the product that perfectly blends the benefits of laptops and tablets. Consumers who are 25-34, earn $75,000-$100,000 annually, or already own a tablet or multiple desktops/laptops are most likely to consider tablets as laptop substitutes.

"The introduction of the Microsoft Surface tablet brought some enthusiasm from consumers, but interest dropped sharply once Microsoft announced pricing and the additional cost of the keyboard attachment," Barrett says. "The iPad mini, conversely, is luring many tablet buyers with its lower price point."

In almost all product categories, intentions to purchase online are also increasing. For example, 47% of tablet shoppers plan to purchase online, versus 32% last year, and 25% of people looking for a flat-panel TV will purchase online, versus 17% in 2011. For almost all CE products, online shoppers show a preference for online storefronts of traditional brick-and-mortar retailers, such as Best Buy. These findings indicate retail chains, despite current short-term challenges, will have a long-term role in selling and serving CE devices.  

 
AAPL
$103.30
Apple Inc.
+0.80
GOOG
$577.33
Google Inc.
+5.73
MSFT
$45.09
Microsoft Corpora
-0.34
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Modern Combat 5 Gets a Major Multiplayer...
Modern Combat 5 Gets a Major Multiplayer Update Posted by Jessica Fisher on September 2nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Alien Creeps TD Review
Alien Creeps TD Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: EXPENSIVE DEFENSESUniversal App - Designed for iPhone and iPad Alien Creeps TD would be a fun if unremarkable Tower Defense game, but its heavy focus on in-app purchases and balancing issues might put you off.   | Read more »
The Journey Down: Chapter Two Review
The Journey Down: Chapter Two Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: DARK YET ENTICINGUniversal App - Designed for iPhone and iPad It’s a little dark, in every sense of the word, but The Journey Down: Chapter Two is a solidly entertaining adventure game.   | Read more »
Function Space, a Social Network App for...
Function Space, a Social Network App for Science, Launches on iOS Posted by Ellis Spice on September 2nd, 2014 [ permalink ] | Read more »
Stupidfast – How Taylor Martinez Switche...
How do you make an Endless Running game more than just another Endless Running game? By adding real life prizes to it, of course! That’s the thinking behind StupidFast: a game designed for football enthusiasts, and the brainchild of former college football star and current NFL free agent, Taylor Martinez. It all came about due to his career path... | Read more »
Little Raiders: Robin’s Revenge Review
Little Raiders: Robin’s Revenge Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: CASUAL RAIDINGUniversal App - Designed for iPhone and iPad Combining simple combat with village building is a potent combination for this charming tale.   | Read more »
Treasure Tombs: Ra Deal Coming from Bulk...
Treasure Tombs: Ra Deal Coming from Bulkypix and Dark Tonic This Fall Posted by Jessica Fisher on September 2nd, 2014 [ permalink ] Dark Tonic and | Read more »
Pirate Bash Review
Pirate Bash Review By Nadia Oxford on September 2nd, 2014 Our Rating: :: BAD PIRATES, GOOD TIMESUniversal App - Designed for iPhone and iPad Pirate Bash’s turn-based battles add an intriguing twist to a typical physics game.   | Read more »
Tiny Tower Vegas Review
Tiny Tower Vegas Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: STEADY DEVELOPMENTUniversal App - Designed for iPhone and iPad Build a huge tower again but Vegas-style in Tiny Tower Vegas.   | Read more »
The Manhattan Project Review
The Manhattan Project Review By Andrew Fisher on September 2nd, 2014 Our Rating: :: ROCKET SCIENCEUniversal App - Designed for iPhone and iPad The Manhattan Project offers a great Euro-style gameplay experience, but it is totally unwelcoming to new players   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.