Global mobile advertising revenues to reach US$12.8 billion in 2013
TweetFollow Us on Twitter

Global mobile advertising revenues to reach US$12.8 billion in 2013

The global mobile advertising market will generate revenues of US$12.8 billion in 2013, growing from US$8 billion in 2012, according to the latest research published by Informa Telecoms & Media (www.informatandm.com/madvertising).

Mobile advertising revenues are growing every year but brands and advertisers are still spending much less on mobile compared with the amount they spend on PC/desktop, TV, print and radio. In many cases, the analytics and insights available on mobile usage is not compelling enough for brands to spend a large portion of their advertising budget on the medium.

"There is growing recognition of the importance of the mobile medium but when it comes to advertising, most brands and advertisers have not yet managed to effectively engage users and consistently achieve the desired returns with mobile advertising campaigns," says Shailendra Pandey, senior analyst at Informa Telecoms & Media.

Revenues from display ads on mobile sites and mobile search will account for the largest share of mobile advertising revenues in 2013 but advertising in mobile apps will see stronger growth as many ad-networks are now seeing greater revenues being generated via in-app advertising. Most mobile ad networks are seeing the majority of their ad impressions on smartphones and an increasing proportion of those ads are being served in mobile apps.

The main driver for in-app advertising is the growing number of smartphone users, particularly iPhone and Android users who are now spending more time using apps than browsing. Mobile operators can only expect a very small share of revenues from mobile Internet advertising but they will continue to take a large share of revenues from messaging and voice-based mobile ad campaigns.

Messaging and voice will continue to play an important role in mobile advertising as many Internet-based campaigns also rely on SMS short codes or a click-to-call function for consumer response.

"Mobile operators should think of the possible benefits in the wider context with mobile advertising," says Pandey. "They might not get direct revenues from mobile advertising but it can help them to develop and offer a more compelling suite of m-commerce services, increase subscriber loyalty and help to reduce churn on their networks."

 
AAPL
$124.24
Apple Inc.
+0.86
GOOG
$555.17
Google Inc.
-3.61
MSFT
$41.21
Microsoft Corporation
-0.25
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

WWE WrestleMania Tags into the App Store
Are You ready to rumble? The official WWE WrestleMania app, by World Wrestling Entertainment, is now available. Now you can get all your WrestleMania info in one place before anyone else. The app offers details on superstar signings, interactive venue maps, event schedules, WrestleMania Superstore hours, stadium information, and more. You can also... | Read more »
Bio Inc's New Expansion is Infectin...
Bio Inc., by DryGin Studios, is the real time strategy game where you infect a human body with the worst virus your evil brain can design. Recently, the game was updated to add a whole lot of new features. Now you can play the new “Lethal” difficulty, which chakllenges even hardcore players. If you aren't quite there yet you can still enjoy the “... | Read more »
The Monocular Minion is Here! Despicable...
Despicable Me: Minion Rush, by Gameloft, is introducing a new runner to the mix in their latest update. Now you can play as Carl, the prankster minion. Carl has a few new abilities to play with, including running at a higher speed from the start. Gameloft has also added Eduardo's House as a new area. You'll be able to race through the infamous El... | Read more »
Dungeon of Madness (Games)
Dungeon of Madness 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Dungeon of Madness is an action game where you rotate tiles to create our own route. Help the hero by connecting the road so he reaches hostages, then lead them out while also directing monsters into deadly traps.... | Read more »
Filters for iPhone (Photography)
Filters for iPhone 1.0 Device: iOS iPhone Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Jump'N'Shoot Attack (Games)
Jump'N'Shoot Attack 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A mobile game for gamers! Join Louise Lightfoot, the legendary "Master of Jumping and Shooting", on her mission to save the President of Earth 4 from evil space mutants known as the Xatharr!! Collect items to boost attacks... | Read more »
Space Bounties Inc. (Games)
Space Bounties Inc. 1.4 Device: iOS Universal Category: Games Price: $1.99, Version: 1.4 (iTunes) Description: SuperGameDroid: 4/5 "Satisfying futuristic RPG combat, high replay value, and a heavy dose of nostalgia make Space Bounties Inc. a worthwhile experience." SlimGamer: 9/10 "From the retro graphics to the pitch-perfect... | Read more »
Gamebook: Pocket RPG (Games)
Gamebook: Pocket RPG 1.0.11 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.11 (iTunes) Description: Walk into the Land of Lanthir Lamath ruled by wicked skeletons and fight for your life in a thrilling adventure. It's a book. It's a game. It's a gamebook.Choose your own adventure.Simple rules and gameplay.Running... | Read more »
Kids Can Mix, Match, and Catch with Tata...
Tatadada MixMatch, by Tatadada Ltd, is a mobile version of the classic game of mix & match. The game uses brightly colored creatures to train your children's pattern matching skills and hand-eye coordination. It's aimed at children around age 5 and uses simple swipe controls to make it easy for them to play. They'll be able to select and... | Read more »
The Trace: Murder Mystery Game (Games)
The Trace: Murder Mystery Game 1.2.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.2.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.