30.5% of small business advertisers plan to spend more in 2013
TweetFollow Us on Twitter

30.5% of small business advertisers plan to spend more in 2013

Small business owners and decision makers are fairly optimistic about revenue projections, with 92.5% expecting their revenue to be flat or up in 2013, according to the latest "Small Business Marketing Forecast" by Ad-ology Research (MarketingForecast.com).

This annual study, now in its fifth year, also reveals that small business decision makers are investing their revenue back into advertising and marketing. 30.5% of SMBs who spend more than $1,000 on advertising plan to spend more in 2013 than they did in 2012.

"For the third consecutive year, more than half of all small businesses are confident that their sales will increase," says C. Lee Smith, president and CEO of Ad-ology Research. "It’s also the third year in a row where more than 90% of small businesses say their advertising budget will remain flat or increase."

Approximately 20.5% of small businesses plan to increase their ad spend on social media networks like Facebook, Twitter and LinkedIn. Most SMBs, however, have not yet adopted methods like promoted postings, sponsored tweets and social games/contests.

More than half of small business advertisers say they market to their customers on a 1-to-1 basis. It stands to reason then that direct response and email marketing will take the largest share of many small business budgets in 2013.

Of the small businesses that use email marketing, many are using it heavily. 19.1% sent out email marketing messages 11 times or more in the past 12 months, and 9.1% have sent out 26 or more emails over the past year. Constant Contact and MailChimp are currently the most popular email marketing services for small businesses.

"Mobile marketing will be increasingly important to small businesses in 2013," Smith says. "30.5% of SMBs will use mobile advertising, apps or texting as part of their advertising due in part to its ability to geo-target potential customers."

Other forms of digital marketing will continue to grow in popularity among SMBs:
23.4% of small businesses plan to increase their budget for website development

Optimizing their sites for search engines is a priority, with 20.5% planning for this activity in 2013. Although most small businesses don't currently take advantage of online/mobile video, 12.2% indicate they plan to spend more money and/or time on the medium in 2013

Marketing through daily deals, which as recently as a year ago was thought to be a very effective way for SMBs to advertise, has sharply declined. In fact, just 18% of small businesses plan to use firms like Groupon or Living Social as a way to advertise in 2013. That’s a drop of 67.7% in 12 months.

 
AAPL
$94.43
Apple Inc.
+0.49
GOOG
$597.61
Google Inc.
+8.14
MSFT
$44.99
Microsoft Corpora
+0.16
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Bio Inc. Review
Bio Inc. Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: SICKENING - IN A COMPELLING WAYUniversal App - Designed for iPhone and iPad Bio Inc is about orchestrating the medical destruction of a single person. If that doesn’t sound compelling, you should try it anyway.   | Read more »
HELMUT Review
HELMUT Review By Andrew Fisher on July 21st, 2014 Our Rating: :: TRUNDLE SIMULATOR 2014Universal App - Designed for iPhone and iPad HELMUT is a fun, fleeting time-sink that offers a momentary distraction and nothing else.   | Read more »
Walkr Review
Walkr Review By Jennifer Allen on July 21st, 2014 Our Rating: :: ORIGINAL WALKINGiPhone App - Designed for the iPhone, compatible with the iPad Walking is a bit more exciting thanks to this planet building/discovering sim reliant upon your every step.   | Read more »
Zombie Commando Review
Zombie Commando Review By Jennifer Allen on July 21st, 2014 Our Rating: :: MINDLESS SLAUGHTERUniversal App - Designed for iPhone and iPad Briefly fun but ultimately forgettable, Zombie Commando will scratch an itch then be forgotten ever more.   | Read more »
Swords & Poker Adventures Review
Swords & Poker Adventures Review By Jennifer Allen on July 21st, 2014 Our Rating: :: SOULLESS POKER PLAYUniversal App - Designed for iPhone and iPad Swords & Poker Adventures is a mishmash of Poker and RPGing, but it lacks anything particularly exciting.   | Read more »
Warhammer 40,000: The Horus Heresy: Drop...
Warhammer 40,000: The Horus Heresy: Drop Assault Coming Soon to iOS Posted by Jennifer Allen on July 21st, 2014 [ permalink ] Coming soon to iOS will be an all-new Warhammer 40,000 tactical strategy game by the name of The Horus Heresy: Drop As | Read more »
A Life Worth Dying For Review
A Life Worth Dying For Review By Jordan Minor on July 21st, 2014 Our Rating: :: A BEAUTIFUL MINDUniversal App - Designed for iPhone and iPad A Life Worth Dying For is a fascinating portrait of a serious subject.   | Read more »
Zombie Puzzle Panic Review
Zombie Puzzle Panic Review By Jordan Minor on July 21st, 2014 Our Rating: :: THE MATCHING DEADUniversal App - Designed for iPhone and iPad Zombie Puzzle Panic puts some pretty neat undead twists on Match-3 puzzling.   | Read more »
This Week at 148Apps: July 14-18, 2014
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Overcast: Podcast Player... | Read more »
Fallen Lords Review
Fallen Lords Review By Andrew Fisher on July 18th, 2014 Our Rating: :: FALLS SHORTiPad Only App - Designed for the iPad Fallen Lords is a decent game, but its similarity and inferiority compared to Ghost Stories makes it ultimately forgettable.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.