Consumer technology trends to drive enterprise CEM in 2013
TweetFollow Us on Twitter

Consumer technology trends to drive enterprise CEM in 2013

Medallia, which specializes in Customer Experience Management (CEM) software, has issued a call "for industry-leading enterprises to prepare for the impact of fast-changing consumer technology trends on their CEM programs and purchasing decisions."

In a series of 2013 predictions unveiled on the Medallia blog, Michelle de Haaff , the company's newly appointed vice president of marketing, outlines how forward-thinking companies are leveraging social media and mobile devices to interact with their customers and to empower their frontlines. de Haaff predicts that the following trends, driven by consumer behaviors, will have the greatest impact on enterprise CEM program success in 2013:

° Solicited and social feedback merge: To share their experiences, consumers are increasingly turning to social media. This has companies struggling to capture and understand the consumer experience.

° Mobile feedback and action adoption soar: Tech-savvy companies already solicit customer feedback through mobile devices moments after a transaction or brand interaction. That is the magic window when customers are most willing to share feedback, data shows. Response rates in 2012 jumped 100% for enterprises that embraced mobile feedback early.

° Action at the frontline will become standard: Today's comprehensive CEM platforms are designed to provide actionable follow-up to frontline teams based on consumer feedback. Smart brands are empowering and motivating their frontlines to act quickly on customer responses and demonstrate the business value of closing the feedback loop. This will increasingly become commonplace as brands empower their frontline teams to take action.

Savvy enterprises will see immediate bottom-line benefits to their investment in CEM platforms, de Haaff predicts, as they adopt new practices and technologies in the New Year. To learn more go to http://blog.medallia.com .

 
AAPL
$118.93
Apple Inc.
-0.07
GOOG
$541.83
Google Inc.
+1.46
MSFT
$47.81
Microsoft Corpora
+0.06
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Mystery Case Files: Dire Grove, Sacred G...
Mystery Case Files: Dire Grove, Sacred Grove HD Review By Jennifer Allen on November 28th, 2014 Our Rating: iPad Only App - Designed for the iPad A decent new installment for the popular Mystery Case Files series.   | Read more »
Castaway Paradise – Tips, Tricks, and St...
Ahoy there, castaways: Were you curious about our own thoughts regarding this pristine shipwreck? Check out our Castaway Paradise review! Castaway Paradise is out for iOS, finally giving mobile gamers the opportunity to enjoy the idyllic lifestyle of an Animal Crossing-like game. Though it may seem straightforward, these tips will go a long way... | Read more »
Castaway Paradise VIP Subs are on Sale f...
Castaway Paradise VIP Subs are on Sale for a Limited Time, and a Special Holiday Update is Coming Soon Posted by Rob Rich on November 28th, 2014 [ | Read more »
Primitive Review
Primitive Review By Jordan Minor on November 28th, 2014 Our Rating: :: FOLK ARTUniversal App - Designed for iPhone and iPad True to its name, Primitive is about as straightforward as runners get.   | Read more »
7 tips to get ahead of the competition i...
7 tips to get ahead of the competition in Dynasty of Dungeons Posted by Simon Reed on November 28th, 2014 [ permalink ] Playcrab has launched their action-packed new dungeon crawler, Dynasty of Dungeons, today. | Read more »
Master of Tea Kung Fu Review
Master of Tea Kung Fu Review By Jordan Minor on November 28th, 2014 Our Rating: :: ONE DROP RULESUniversal App - Designed for iPhone and iPad Master of Tea Kung Fu is a creative and complex caffeinated brawler.   | Read more »
Monster Strike Review
Monster Strike Review By Campbell Bird on November 28th, 2014 Our Rating: :: BILLIARD STRATEGYUniversal App - Designed for iPhone and iPad Collect monsters and battle by flinging them across the battlefield in this strangely compelling strategy game.   | Read more »
Proun+ Review
Proun+ Review By Jennifer Allen on November 28th, 2014 Our Rating: :: TWITCHY RACINGUniversal App - Designed for iPhone and iPad Twitchy racing aplenty in Proun+, an enjoyably tricky title.   | Read more »
Lucha Amigos (Games)
Lucha Amigos 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Forget Ninja Turtles, and meet Wrestlers Turtles! Crazier, Spicier and…Bouncier!Sling carapaces of 7 Luchadores to knock all your enemies out! | Read more »
Record of Agarest War Zero (Games)
Record of Agarest War Zero 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: HyperDevbox Holiday Turkey Black Friday Special Pricing!To celebrate the opening of the holiday season HyperDevbox is announcing a special price on their newest title Record of Agarest Zero. Now, for a limited time... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.