Clean tech claims confusing consumers?
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Clean tech claims confusing consumers?

 Americans are deferring action on energy savings because of confusion about the benefits according to Soluxe Energy Solutions, a Connecticut-based marketing company says.

"Most energy efficiency upgrades produce immediate savings," says Gil Kernan , vice president of contractor relations. "But homeowners continue to believe it will be years before they realize a return on their investment in home improvements," he added.

Kernan cited brochures and web sites that refer to "payback times" of two to 15 years for products such as wall and attic insulation, duct sealing, and rooftop solar panels.

"The whole notion of 'payback time' leads customers to think that it will be years before they see any benefits from investing in energy savings," Kernan says. "Nothing could be further from the truth."

Kernan said that most energy efficiency and renewable energy products yield immediate savings, even if the consumer borrows 100% of the cost of the upgrades. If a customer's monthly payments to a bank are less than his or her payments to the utility, then the benefits are not delayed, he said.

Moreover, Kernan said, when the consumers pay off their debt the value of their monthly savings will grow dramatically, without either a utility bill or a bank loan repayment.

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