Clean tech claims confusing consumers?
TweetFollow Us on Twitter

Clean tech claims confusing consumers?

 Americans are deferring action on energy savings because of confusion about the benefits according to Soluxe Energy Solutions, a Connecticut-based marketing company says.

"Most energy efficiency upgrades produce immediate savings," says Gil Kernan , vice president of contractor relations. "But homeowners continue to believe it will be years before they realize a return on their investment in home improvements," he added.

Kernan cited brochures and web sites that refer to "payback times" of two to 15 years for products such as wall and attic insulation, duct sealing, and rooftop solar panels.

"The whole notion of 'payback time' leads customers to think that it will be years before they see any benefits from investing in energy savings," Kernan says. "Nothing could be further from the truth."

Kernan said that most energy efficiency and renewable energy products yield immediate savings, even if the consumer borrows 100% of the cost of the upgrades. If a customer's monthly payments to a bank are less than his or her payments to the utility, then the benefits are not delayed, he said.

Moreover, Kernan said, when the consumers pay off their debt the value of their monthly savings will grow dramatically, without either a utility bill or a bank loan repayment.

 
AAPL
$123.25
Apple Inc.
-0.99
GOOG
$548.34
Google Inc.
-6.83
MSFT
$40.97
Microsoft Corporation
-0.24
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Fast & Furious: Legacy's Creati...
| Read more »
N-Fusion and 505's Ember is Totally...
| Read more »
These are All the Apple Watch Apps and G...
The Apple Watch is less than a month from hitting store shelves, and once you get your hands on it you're probably going to want some apps and games to install. Fear not! We've compiled a list of all the Apple Watch apps and games we've been able to find so far. Games Rules! By TheCodingMonkeys App Store Description: RULES! is a cute puzzle game... | Read more »
Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me to grow as a writer and for giving me the opportunity to write about what I love: playing innovative... | Read more »
Hands-On With Allstar Heroes - A Promisi...
Let’s get this out of the way quickly. Allstar Heroes looks a lot like a certain other recent action RPG release, but it turns out that while it’s not yet available here, Allstar Heroes has been around for much longer than that other title. Now that copyright row is out of the way, I can say that Allstar Heroes seems pretty fun. It’s not out here... | Read more »
Macho Man and Steve Austin Join the Rank...
WWE Immortals, by Warner Bros. Interactive Entertainment and WWE, has gotten a superstar update. You'll now have access to Macho Man Randy Savage and Steve Austin. Both characters have two different versions: Macho Man Randy Savage Renegade or Macho King, and Stone Cold Steve Austin Icebound Watcher or Texas Rattlesnake. | Read more »
Fearless Fantasy is Fantastic for the iF...
I actually had my first look at Fearless Fantasy last year at E3, but it was on a PC so there wasn't much for me to talk about. But now that I've been able to play with a pre-release version of the iOS build, there's quite a bit for me to talk about. | Read more »
MLB Manager 2015 (Games)
MLB Manager 2015 5.0.14 Device: iOS Universal Category: Games Price: $4.99, Version: 5.0.14 (iTunes) Description: Guide your favorite MLB franchise to glory! MLB Manager 2015, officially licensed by MLB.com and based on the award-winning Out of the Park Baseball series, is the most fun and realistic baseball game ever created for... | Read more »
Breath of Light (Games)
Breath of Light 1.0.1421 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1421 (iTunes) Description: Hold a quiet moment.Breath of Light is a meditative and beautiful puzzle game with a hypnotic soundtrack by Winterpark.BEAUTIFULInspired by modern minimalism combined with a range of meditative art styles, from Zen... | Read more »
WWE WrestleMania Tags into the App Store
Are You ready to rumble? The official WWE WrestleMania app, by World Wrestling Entertainment, is now available. Now you can get all your WrestleMania info in one place before anyone else. The app offers details on superstar signings, interactive venue maps, event schedules, WrestleMania Superstore hours, stadium information, and more. You can also... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.