Ovum finds Big Data vendor market perception remains positive in 2012
TweetFollow Us on Twitter

Ovum finds Big Data vendor market perception remains positive in 2012

Sentiment surrounding Big Data vendors remained positive last year, despite sceptics’ suggestions that the subject had been ‘over-hyped’, according to Ovum (www.ovum.com). The Big Data buzz word even managed to transcend from the enterprise IT world to become a hot topic for business publications and journals in 2012, with MongoDB claiming considerable mindshare among web developers who traditionally relied on MySQL, according to the research group.

In a research note, Ovum analyses data gathered by DataSift, which ranked Twitter mentions and sentiment of vendors (and open source organizations) associated with the Big Data market in 2012.  The global analysts were surprised to find that while Hadoop garners much of the spotlight as a Big Data platform, the vendor 10gen, which develops MongoDB, came in second in mentions to Apache, which hosts the Hadoop project.

"Given the level of build-up and suggested hype, it surprised us that sentiment expressed about Big Data vendors still remained so positive in 2012," says Tony Baer, principal analyst for Ovum. "What’s also interesting is the degree to which Big Data became a business, not just a technology story in 2012. Some business portals, such as Forbes and Harvard Business Review, edged out popular IT news portals, in terms of coverage of this traditionally 'techy' subject.

While positive mentions of Big Data vendors outnumbered negative mentions by 3:1, negative sentiment spiked in November with headlines over HP’s troubled acquisition of Autonomy. Not surprisingly, given that vendors accelerated the pace of product announcements during 2012, 60% of Twitter activity occurred in the second half of the year.

The Twitter data provided a good glimpse into vendor brand recognition with Big Data. 10gen, which developers the popular MongoDB document-oriented NoSQL database, scored high in mentions, trailing only the Apache Foundation. Others such as IBM and Teradata were also well represented in the Twitter stream, trailing only behind Apache and 10gen in positive mentions. Splunk, which is associated with machine data and, like 10gen, is also popular among developers, also scored high, showing that there is growing awareness about harnessing "the Internet of things" to generate business insights.

"While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking," says Baer. "The data showed that while some players, such as IBM and Teradata, successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get Big Data recognition."

 
AAPL
$100.75
Apple Inc.
+0.64
GOOG
$577.36
Google Inc.
+1.00
MSFT
$46.36
Microsoft Corpora
-0.08
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

apeFilter (Music)
apeFilter 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: | Read more »
Shred It! Review
Shred It! Review By Jennifer Allen on September 30th, 2014 Our Rating: :: GORGEOUS BUT BASICUniversal App - Designed for iPhone and iPad It might look lovely, but Shred It! is a pretty shallow endless runner/snowboarding game.   | Read more »
It Came From Canada: Angry Birds: Transf...
Anyone afraid that throwing Transformers into the Angry Birds mix would result in a Michael Bay-level of childhood pillaging can rest easy. While Rovio’s famous fowls may be a 21st century staple, Angry Birds: Transformers wears its affection for the 80s on its sleeve. But is mere retro reverence enough to justify this crossover? We find out in... | Read more »
Galaxy Trucker Review
Galaxy Trucker Review By Rob Thomas on September 30th, 2014 Our Rating: :: IN FOR THE LONG HAULiPad Only App - Designed for the iPad We got a great big convoy, rockin’ through the night… the endless night of outer space, that is. And the ships are made out of pipes. Don’t question it. It’s Galaxy Trucker and it’s now on iPad! | Read more »
Moon and Sun – children’s book Review
Moon and Sun – children’s book Review By Amy Solomon on September 30th, 2014 Our Rating: Moon and Sun is a fable-like children’s book with lush illustrations.   Developer: Marcio Monteiro Price: $3.99 Version: 1.0 App Reviewed on: iPad 3 | Read more »
Kairosoft Finally Brings The Pyraplex to...
Kairosoft Finally Brings The Pyraplex to iOS Posted by Jessica Fisher on September 30th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Yeti’s Parole Officer Review
Yeti’s Parole Officer Review By Jennifer Allen on September 30th, 2014 Our Rating: Universal App - Designed for iPhone and iPad Yeti’s Parole Officer proves that looks aren’t everything in this entertaining, if plain, piece of interactive fiction.   | Read more »
Record Keeper and World Wide Words – Two...
Record Keeper and World Wide Words – Two New Final Fantasy Games Arrive on iOS in Japan Posted by Ellis Spice on September 30th, 2014 [ permalink ] | Read more »
iPollute Review
iPollute Review By Nadia Oxford on September 30th, 2014 Our Rating: :: iPOLLUTE, uPOLLUTEUniversal App - Designed for iPhone and iPad iPollute is a delightful-looking pollution simulator, though it’s a bit light on “game” content.   | Read more »
This Week at 148Apps: September 22-26, 2...
Your Source For The Latest App Reviews   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.