Ovum finds Big Data vendor market perception remains positive in 2012
TweetFollow Us on Twitter

Ovum finds Big Data vendor market perception remains positive in 2012

Sentiment surrounding Big Data vendors remained positive last year, despite sceptics’ suggestions that the subject had been ‘over-hyped’, according to Ovum (www.ovum.com). The Big Data buzz word even managed to transcend from the enterprise IT world to become a hot topic for business publications and journals in 2012, with MongoDB claiming considerable mindshare among web developers who traditionally relied on MySQL, according to the research group.

In a research note, Ovum analyses data gathered by DataSift, which ranked Twitter mentions and sentiment of vendors (and open source organizations) associated with the Big Data market in 2012.  The global analysts were surprised to find that while Hadoop garners much of the spotlight as a Big Data platform, the vendor 10gen, which develops MongoDB, came in second in mentions to Apache, which hosts the Hadoop project.

"Given the level of build-up and suggested hype, it surprised us that sentiment expressed about Big Data vendors still remained so positive in 2012," says Tony Baer, principal analyst for Ovum. "What’s also interesting is the degree to which Big Data became a business, not just a technology story in 2012. Some business portals, such as Forbes and Harvard Business Review, edged out popular IT news portals, in terms of coverage of this traditionally 'techy' subject.

While positive mentions of Big Data vendors outnumbered negative mentions by 3:1, negative sentiment spiked in November with headlines over HP’s troubled acquisition of Autonomy. Not surprisingly, given that vendors accelerated the pace of product announcements during 2012, 60% of Twitter activity occurred in the second half of the year.

The Twitter data provided a good glimpse into vendor brand recognition with Big Data. 10gen, which developers the popular MongoDB document-oriented NoSQL database, scored high in mentions, trailing only the Apache Foundation. Others such as IBM and Teradata were also well represented in the Twitter stream, trailing only behind Apache and 10gen in positive mentions. Splunk, which is associated with machine data and, like 10gen, is also popular among developers, also scored high, showing that there is growing awareness about harnessing "the Internet of things" to generate business insights.

"While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking," says Baer. "The data showed that while some players, such as IBM and Teradata, successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get Big Data recognition."

 
AAPL
$118.93
Apple Inc.
-0.07
GOOG
$541.83
Google Inc.
+1.46
MSFT
$47.81
Microsoft Corpora
+0.06
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Mystery Case Files: Dire Grove, Sacred G...
Mystery Case Files: Dire Grove, Sacred Grove HD Review By Jennifer Allen on November 28th, 2014 Our Rating: iPad Only App - Designed for the iPad A decent new installment for the popular Mystery Case Files series.   | Read more »
Castaway Paradise – Tips, Tricks, and St...
Ahoy there, castaways: Were you curious about our own thoughts regarding this pristine shipwreck? Check out our Castaway Paradise review! Castaway Paradise is out for iOS, finally giving mobile gamers the opportunity to enjoy the idyllic lifestyle of an Animal Crossing-like game. Though it may seem straightforward, these tips will go a long way... | Read more »
Castaway Paradise VIP Subs are on Sale f...
Castaway Paradise VIP Subs are on Sale for a Limited Time, and a Special Holiday Update is Coming Soon Posted by Rob Rich on November 28th, 2014 [ | Read more »
Primitive Review
Primitive Review By Jordan Minor on November 28th, 2014 Our Rating: :: FOLK ARTUniversal App - Designed for iPhone and iPad True to its name, Primitive is about as straightforward as runners get.   | Read more »
7 tips to get ahead of the competition i...
7 tips to get ahead of the competition in Dynasty of Dungeons Posted by Simon Reed on November 28th, 2014 [ permalink ] Playcrab has launched their action-packed new dungeon crawler, Dynasty of Dungeons, today. | Read more »
Master of Tea Kung Fu Review
Master of Tea Kung Fu Review By Jordan Minor on November 28th, 2014 Our Rating: :: ONE DROP RULESUniversal App - Designed for iPhone and iPad Master of Tea Kung Fu is a creative and complex caffeinated brawler.   | Read more »
Monster Strike Review
Monster Strike Review By Campbell Bird on November 28th, 2014 Our Rating: :: BILLIARD STRATEGYUniversal App - Designed for iPhone and iPad Collect monsters and battle by flinging them across the battlefield in this strangely compelling strategy game.   | Read more »
Proun+ Review
Proun+ Review By Jennifer Allen on November 28th, 2014 Our Rating: :: TWITCHY RACINGUniversal App - Designed for iPhone and iPad Twitchy racing aplenty in Proun+, an enjoyably tricky title.   | Read more »
Lucha Amigos (Games)
Lucha Amigos 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Forget Ninja Turtles, and meet Wrestlers Turtles! Crazier, Spicier and…Bouncier!Sling carapaces of 7 Luchadores to knock all your enemies out! | Read more »
Record of Agarest War Zero (Games)
Record of Agarest War Zero 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: HyperDevbox Holiday Turkey Black Friday Special Pricing!To celebrate the opening of the holiday season HyperDevbox is announcing a special price on their newest title Record of Agarest Zero. Now, for a limited time... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.