Ovum finds Big Data vendor market perception remains positive in 2012
TweetFollow Us on Twitter

Ovum finds Big Data vendor market perception remains positive in 2012

Sentiment surrounding Big Data vendors remained positive last year, despite sceptics’ suggestions that the subject had been ‘over-hyped’, according to Ovum (www.ovum.com). The Big Data buzz word even managed to transcend from the enterprise IT world to become a hot topic for business publications and journals in 2012, with MongoDB claiming considerable mindshare among web developers who traditionally relied on MySQL, according to the research group.

In a research note, Ovum analyses data gathered by DataSift, which ranked Twitter mentions and sentiment of vendors (and open source organizations) associated with the Big Data market in 2012.  The global analysts were surprised to find that while Hadoop garners much of the spotlight as a Big Data platform, the vendor 10gen, which develops MongoDB, came in second in mentions to Apache, which hosts the Hadoop project.

"Given the level of build-up and suggested hype, it surprised us that sentiment expressed about Big Data vendors still remained so positive in 2012," says Tony Baer, principal analyst for Ovum. "What’s also interesting is the degree to which Big Data became a business, not just a technology story in 2012. Some business portals, such as Forbes and Harvard Business Review, edged out popular IT news portals, in terms of coverage of this traditionally 'techy' subject.

While positive mentions of Big Data vendors outnumbered negative mentions by 3:1, negative sentiment spiked in November with headlines over HP’s troubled acquisition of Autonomy. Not surprisingly, given that vendors accelerated the pace of product announcements during 2012, 60% of Twitter activity occurred in the second half of the year.

The Twitter data provided a good glimpse into vendor brand recognition with Big Data. 10gen, which developers the popular MongoDB document-oriented NoSQL database, scored high in mentions, trailing only the Apache Foundation. Others such as IBM and Teradata were also well represented in the Twitter stream, trailing only behind Apache and 10gen in positive mentions. Splunk, which is associated with machine data and, like 10gen, is also popular among developers, also scored high, showing that there is growing awareness about harnessing "the Internet of things" to generate business insights.

"While Twitter streams are not a scientific focus group for detecting brand awareness, they provide a valuable window on market thinking," says Baer. "The data showed that while some players, such as IBM and Teradata, successfully scored high recognition in Twitter mentions, other enterprise players need to better focus their message to get Big Data recognition."

 
AAPL
$126.44
Apple Inc.
-0.16
GOOG
$523.40
Google Inc.
+1.56
MSFT
$44.40
Microsoft Corporation
-0.04
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back on the number of events it holds. | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! ***“Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable level design.”4/5 – Hardcore Gamer"A retro platformer that sets itself apart with the protagonist’s... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some primers on how to get started and what to expect. [Read more] | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice, Vapor, have stolen the Emerix - a powerful amulet and all hope may be lost! Created by Picomy. Published... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
TapMon Battle (Games)
TapMon Battle 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: It's time to battle!Tap! Tap! Tap! Try tap a egg to hatch a Tapmon!Do a battle with another tapmons using your hatched tapmons!*How to play*Complete the limited taps before time expires.Be careful! If you tap a newborn tapmon,... | Read more »
Alchemic Dungeons (Games)
Alchemic Dungeons 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ### Release Event! ### 2.99$->0.99$ for limited time!### Roguelike Role Playing Game! ###Alchemic Dungeons is roguelike rpg game with crafting systems!You can make Items from materials!To conquer dungeons, use items... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.