Mobility, cloud, big data drive innovation in social collaboration market
TweetFollow Us on Twitter

Mobility, cloud, big data drive innovation in social collaboration market

Social collaboration is expected to gather momentum over the next few years in Australia, and this trend is complementary to a more collaboration-focused business climate. This was the finding from the newly released "Frost & Sullivan Australian Social Collaboration Market 2012" (www.frost.com).

According to Audrey William, head of research, ICT Practice, Frost & Sullivan ANZ, one of the main factors accelerating the adoption of social collaboration solutions is the growing importance of smart devices in an enterprise environment.

"The proliferation of smart devices is driving a significant change in the way employees access corporate applications," she says. "Additionally we will start seeing more of the Unified Communications solutions incorporate social media and collaboration as part of its solution" she said. The consumerization of IT has brought about a new aspect of communicating in the marketplace and vendors are incorporating a more social collaboration in all aspects of new offerings and this is across contact centres, e-mail, videoconferencing, mobility, and collaboration."

Big data also brings about a whole new aspect to social collaboration. It will be very powerful in the future for companies to understand the deeper aspects of social collaboration in the cloud, through information on mobile devices, websites and social platforms. Social analytics will grow in importance as it will provide organizations with greater intelligence and measurements on social collaboration activities.

"That will be the foundation of helping them benchmark themselves against competition as well as deepen their understanding of what is currently lacking as part of their overall product, marketing or customer service strategy," says Williams. " It is still early days and this area will evolve over time and there will be huge opportunity for vendors in the analytics and business intelligence space to develop social collaboration analytical tools."

Social collaboration will also impact and transform other markets beyond enterprise collaboration. The integration of various communication channels, especially the e-mail and Instant Messaging (IM) is a result of the transformation.

"E-mail will continue to be relevant, however e-mail will be more social in nature in the coming years," Anand Balasubramanian, industry analyst, ICT Practice, Frost & Sullivan ANZ says. "We are already witnessing that sort of innovation from vendors in the marketplace."

The integration of social media with enterprise collaboration will also greatly benefit the contact centre industry, as the capabilities of contact centre agents will be improved by the integration of analytics with customer information, enabling agents to better collaborate with other agents and departments to assist the customer across multiple channels (voice, e-mail, chat).

The social collaboration market was initially identified as having a number of small players, each offering similar, identical services. However, the market is evolving towards an integrated platform approach in which the e-mail and IM forms are combined with social collaboration, voice, video and other applications. Unified-Communications (UC) vendors and Customer Relationship Management (CRM) providers are in a good position to leverage this demand and are beginning to include social collaboration capabilities and building these as strengths in their portfolios.

As part of the research, Frost & Sullivan surveyed 210 IT decision makers in Australia to understand market behaviour and views towards Social Collaboration. Some of the key findings include:

° Close to 34% of organizations are at the inception stage of social collaboration adoption and are in the process of evaluating the role and scope of social collaboration as a part of an overall strategy.

° Microsoft, Google, Cisco and IBM were rated as the preferred vendors for social collaboration solutions

Going forward, Frost & Sullivan expects further consolidation in the market, with only a small number of players dominant by end of 2013.

 
AAPL
$113.29
Apple Inc.
+0.37
GOOG
$630.38
Google Inc.
-7.23
MSFT
$43.93
Microsoft Corporation
+0.03
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a calendar appointment? By switching to Calendar app. Right?What if you could schedule an appointment... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an epic medieval journey that will take you from the grasslands of the empire to the forgotten desert... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​***Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad Mini!• "Astropad is my new go-to retouching tool while on the go, which is often." - FStoppers• "In... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members.### introductory offer 60% off ### | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever!Play as Sven's sister Evana, share the action in multiplayer mode, perform awesome new tricks on snowboards and skis, and ride on crazy... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient civilization, discover well-kept secrets and face deadly challenges as you uncover the myth of the Queen... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld. Architecture meets Noir as you become unwillingly entangled in a revolutionist plot. | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD. The battle of immortals has begun. Choose your side.FEATURES: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.