FTC staff report recommends ways to improve mobile privacy disclosures
TweetFollow Us on Twitter

FTC staff report recommends ways to improve mobile privacy disclosures


The Federal Trade Commission, the nation’s chief privacy agency, issued a staff report recommending ways that key players in the rapidly expanding mobile marketplace can better inform consumers about their data practices.

The report makes recommendations for critical players in the mobile marketplace: mobile platforms (operating system providers, such as Amazon, Apple, BlackBerry, Google, and Microsoft), application (app) developers, advertising networks and analytics companies, and app developer trade associations.  Most of the recommendations involve making sure that consumers get timely, easy-to-understand disclosures about what data they collect and how the data is used.

"The mobile world is expanding and innovating at breathtaking speed, allowing consumers to do things that would have been hard to imagine only a few years ago," says FTC Chairman Jon Leibowitz. "These best practices will help to safeguard consumer privacy and build trust in the mobile marketplace, ensuring that the market can continue to thrive."

The FTC staff report is based on the FTC’s enforcement and policy experience with mobile issues and a May 2012 FTC workshop, which brought together representatives from industry, trade associations, academia, and consumer privacy groups to explore privacy disclosures on mobile devices.

The report describes the explosive growth of mobile services:  in the fourth quarter of 2012, consumers worldwide bought approximately 217 million smartphones.  Smartphones and tablets offer a wide variety of benefits to consumers.  They can be used to make audio and video phone calls, find the nearest coffee shop or gas station, check traffic, browse a digital library while waiting for an appointment, and connect with friends for spontaneous get-togethers.

At the same time, the report states that mobile technology raises unique privacy concerns.  More than other types of technology, mobile devices are typically personal to an individual, almost always on, and with the user.  This can facilitate unprecedented amounts of data collection.  In addition, since a single mobile device can facilitate data collection and sharing among many entities, consumers may wonder where they should turn if they have questions about their privacy.

The report cites recent data showing that consumers increasingly are concerned about their privacy on mobile devices.  For example, 57 percent of all app users have either uninstalled an app over concerns about having to share their personal information, or declined to install an app in the first place for similar reasons.  Less than one-third of Americans feel they are in control of their personal information on their mobile devices.

Based on the Commission’s prior work in this area and information obtained through the panel discussions, written submissions, and the report offers several suggestions for the major participants in the mobile ecosystem as they work to improve mobile privacy disclosures. Read more at http://tinyurl.com/b8ztb7n .

 
AAPL
$106.98
Apple Inc.
-0.36
GOOG
$550.31
Google Inc.
+0.98
MSFT
$46.05
Microsoft Corpora
-0.57
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

SAS: Zombie Assault 4 Review
SAS: Zombie Assault 4 Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FLAWED SHOOTERUniversal App - Designed for iPhone and iPad Shoot everything that moves in this fun, if flawed, twin-stick shooter.   | Read more »
Naailde the Witch Review
Naailde the Witch Review By Amy Solomon on October 30th, 2014 Our Rating: :: PITCH-PERFECT STORYTELLINGUniversal App - Designed for iPhone and iPad Marvelous storytelling, narration, and moving illustrations make this storybook worth a download.   | Read more »
1st & Goal Review
1st & Goal Review By Andrew Fisher on October 30th, 2014 Our Rating: :: FOR THE D&D LOVING QBUniversal App - Designed for iPhone and iPad 1st & Goal is a board gamer’s football game, a football fan’s board game, and well worth a look.   | Read more »
French Developer Pated Unveils Seashine
French Developer Pated Unveils Seashine Posted by Ellis Spice on October 30th, 2014 [ permalink ] French one-man studio Pated has unveiled Seashine, “a poetic journey into the abyss.” Players take on the role of a jellyfish strugglin | Read more »
Agents of Storm: Tips, Tricks, and Strat...
Calling all agents: Would you like to see what we thought of this rather pretty base builder? Check out our Agents of Storm review! Have you downloaded Agents of Storm, been bowled over by the graphics, and aren’t quite sure what to do next? Never fear, for we’re here with some handy tips and tricks to help any beginner get started!   Diamonds Are... | Read more »
Any.DO 2.0 Hopes to Help Manage Producti...
Any.DO 2.0 Hopes to Help Manage Productivity Posted by Ellis Spice on October 30th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Base Busters Review
Base Busters Review By Jennifer Allen on October 30th, 2014 Our Rating: :: FUN BUT RESTRICTED MIXUniversal App - Designed for iPhone and iPad Mixing up two forms of tower defense gaming and collectible cards, Base Busters is a fun mix that’s restricted by freemium elements.   | Read more »
Sumptus - Personal Expense Tracker in Yo...
Sumptus - Personal Expense Tracker in Your Pocket 1.0 Device: iOS iPhone Category: Finance Price: $3.99, Version: 1.0 (iTunes) Description: Sumptus - a personal finance assistant in your pocket. It’s an ultimate expense tracker designed to add expenses quickly and simplify your budget management. | Read more »
Meat Factory (Games)
Meat Factory 0.1 Device: iOS Universal Category: Games Price: $.99, Version: 0.1 (iTunes) Description: Meat factory harks back to the old days of the game and watch. Easy to pick up and play, but hard to score big. With cute visuals, simple controls and a retro music, Meat Factory is addictive and nostalgic. | Read more »
Medford Asylum: Paranormal Case - Hidden...
Medford Asylum: Paranormal Case - Hidden Object Adventure (Full) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Uncover the mystery of Medford City asylum! | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.