U.S. consumer tablet on-device spending soars
TweetFollow Us on Twitter

U.S. consumer tablet on-device spending soars


At the close of 2012, market intelligence firm ABI Research (www.abiresearch.com) estimates nearly 200 million tablets will have shipped worldwide since 2009 and an additional onebillion tablets are forecasted to ship over the next five years.

New research that explores the impact a tablet has on the daily life of a U.S. consumer shows that 22% of users spend US$50 or more per month and 9% spend $100 or more; much higher than spending levels observed by smartphone owners.

Spending on-device of physical and virtual goods hasn't yet impacted retail storefronts that are already concerned about their venues turning into showrooms for eventual e-commerce purchases. Logistics, such as price checking, using a coupon and location-based searches, consistently rank as the most common activities (each performed by more than 50% of tablet shoppers in the previous 90 days) while shopping.

The actual amount of cannibalization that a tablet has on traditional print and TV consumption varies. Most surprising is that tablets are increasingly used in conjunction with other media types (14% for TV; 17% for newspapers and magazines), which makes the experience more immersive than static-only content engagement.

 
AAPL
$97.19
Apple Inc.
+2.47
GOOG
$595.98
Google Inc.
+1.24
MSFT
$44.87
Microsoft Corpora
+0.04
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Ex-Angry Birds Developers Release Monsu...
Ex-Angry Birds Developers Release Monsu Teaser Trailer Posted by Jennifer Allen on July 23rd, 2014 [ permalink ] Finnish developer Boomlagoon has released a teaser trailer of their forthcoming side-scrolling action platformer, | Read more »
Lots of New Modes Have Been Added to Can...
Lots of New Modes Have Been Added to Canabalt Posted by Jennifer Allen on July 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Stronghold 3: The Campaigns Review
Stronghold 3: The Campaigns Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: DULL STRATEGIZINGiPad Only App - Designed for the iPad A cumbersome strategy game, Stronghold 3: The Campaigns has a few too many issues to recommend it.   | Read more »
Table Tennis Touch on Sale for a Limited...
Table Tennis Touch on Sale for a Limited Time Posted by Jessica Fisher on July 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Secret Files Tunguska Review
Secret Files Tunguska Review By Jennifer Allen on July 23rd, 2014 Our Rating: :: CONSPIRACY-LITTERED ADVENTURINGUniversal App - Designed for iPhone and iPad Offering traditional adventuring with no fear of in-app purchases, Secret Files Tunguska is sure to entertain fans of the genre.   | Read more »
Celebrate Summer With a Cat in the Hat L...
Celebrate Summer With a Cat in the Hat Learning Library Sale Posted by Ellis Spice on July 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dragon Raiders Review
Dragon Raiders Review By Nadia Oxford on July 22nd, 2014 Our Rating: :: RUN, DRAGON, RUNUniversal App - Designed for iPhone and iPad Dragon Raiders is rough and scaly in some parts, but overall it’s an enjoyable level-based running game.   | Read more »
MyTaskList Review
MyTaskList Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: EFFECTIVE IF PLAINUniversal App - Designed for iPhone and iPad It’s not the most stylish of task management apps, but MyTaskList has all the features you could wish of such a tool.   | Read more »
FlyCraft Herbie: Crazy Machines Review
FlyCraft Herbie: Crazy Machines Review By Jennifer Allen on July 22nd, 2014 Our Rating: :: TRICKY FLYINGUniversal App - Designed for iPhone and iPad A tough game of careful thrusting and navigation, FlyCraft Herbie: Crazy Machines isn’t for everyone, but it’s well made.   | Read more »
MTN Review
MTN Review By Jessica Fisher on July 22nd, 2014 Our Rating: :: ADORABLE, SERENE, AND AMUSINGUniversal App - Designed for iPhone and iPad MTN is an adorable, talking pet mountain that is less game and more zen garden.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.