'Big data gold rush' taking consumers' personal data for granted 
TweetFollow Us on Twitter

'Big data gold rush' taking consumers' personal data for granted 

Digital consumers around the world are starting to tire of their personal data being collected across the Internet, says Ovum (www.ovum.com). The global industry analysts paint a threatening scenario for the Internet economy, as consumers seek out new tools that allow them to remain "invisible" -- untraceable and impossible to target by data means.

Ovum’s latest "Consumer Insights Survey" reveals that 68% of the Internet population across 11 countries would select a "do-not-track" (DNT) feature if it was easily available, suggesting that a data black hole could soon open up under the Internet economy. This hardening of consumer attitudes, coupled with tightening regulation, could diminish personal data supply lines and have a considerable impact on targeted advertising, CRM, big data analytics, and other digital industries.

"Unfortunately, in the gold rush that is big data, taking the supply of 'little data' -- personal data -- for granted seems to be an accident waiting to happen," says Mark Little, principal analyst at Ovum. "However, consumers are being empowered with new tools and services to monitor, control, and secure their personal data as never before, and it seems they increasingly have the motivation to use them."

Recent data privacy scandals such as WhatsApp’s use of address books, and the continuing issues over privacy and data use policies on Facebook and Google websites have fueled consumers’ concerns over the protection of their personal data. Ovum’s survey found that only 14% of respondents believe that Internet companies are honest about their use of consumers’ personal data, suggesting it will be a challenge for online companies to change consumers’ perceptions.

Ovum believes that Internet companies should introduce new privacy tools and messaging campaigns designed to convince consumers that they can be trusted. Improving the transparency of data collection and use will help to build trust, a commodity that will increasingly become a sustainable competitive advantage.

"Internet companies need a new set of messages to change consumers’ attitudes. These messages must be based on positive direct relationships, engagement with consumers, and the provision of genuine and trustworthy privacy controls," comments Little. "Most importantly, data controllers need a better feel for the approaching disruption to their supply lines, and must invest in tools that help them understand the profile of today’s negatively-minded users – tomorrow’s invisible consumers."

 
AAPL
$130.28
Apple Inc.
-1.50
GOOG
$532.11
Google Inc.
-7.67
MSFT
$46.86
Microsoft Corporation
-0.59
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Block Fortress has a Big New Update for...
Block Fortress is a survival-style game that's as fun as it is blocky. It's also just gotten a rather sizeable update that adds a lot more cool stuff. [Read more] | Read more »
Simple and Surreal Star Base Sim rymdkap...
I really like rymdkapsel. Not just because I'm a sucker for games that are cleverly simple or highly stylisitc, but because it's fun and challenging. Actually it's extremely challenging, which is why I was excited to learn that it's getting a couple of new gameplay modes in the near future. [Read more] | Read more »
Check out the anticipated Angel Stone in...
Fincon has finally revealed Angel Stone in action in the first ever official gameplay trailer for the anticipated hack and slasher. Angel Stone is set in a post-apocalyptic world in which humanity is in danger of being wiped out by the demonic Legion. [Read more] | Read more »
Moleskine Timepage is an All-New Calenda...
Moleskine Timepage is a bit of a departure for the notebook manufacturer (since it has little to do with notebooks), but it certainly carries their simple and elegant style quite well. [Read more] | Read more »
Jog on Over and Check Out the New Runtas...
Runtastic has put out a fair number of apps to help you sleep, track excercise, and train various parts of your body. Now it's time for your legs to have their own time in the spotlight with Runtastic Leg Trainer. [Read more] | Read more »
It's Lights Out in the Upcoming Pla...
Ember’s Journey is a stark puzzle platformer with a twist: the entire game is played in darkness. The only light you can see by is the one emanating from your own character. [Read more] | Read more »
MooVee - Your Movies Guru (Entertainmen...
MooVee - Your Movies Guru 1.0 Device: iOS iPhone Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: MooVee helps you effortlessly manage your movies, on your iPhone. | Read more »
Geometry Wars 3: Dimensions (Games)
Geometry Wars 3: Dimensions 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enjoy the next chapter in the award-winning Geometry Wars franchise and enjoy stunning, console-quality graphics as you battle through waves of enemies in this frenetic arcade shooter! • 50 Adventure levels... | Read more »
CHAOS RINGS Ⅲ (Games)
CHAOS RINGS Ⅲ 1.0.0 Device: iOS Universal Category: Games Price: $19.99, Version: 1.0.0 (iTunes) Description: The newest addition to the popular smartphone RPG series is finally here!・CHAOS RINGS Overview | Read more »
The Popular Insight Series of Travel Gui...
Getting around in a country when you can't understand the primary language can be tough. Fortunately there are several options available to help wold travellers with the important stuff like giving directions to a cab driver or asking where the restroom is. Now we can add the Insight Guides Phrasebook app to that list. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.