Tablet gamers to spend over $3 billion on on in-app purchases in 2016
TweetFollow Us on Twitter

Tablet gamers to spend over $3 billion on on in-app purchases in 2016


A new study by Juniper Research (www.juniperresearch.com) into the fast moving mobile and tablet games market has highlighted the pivotal role of tablet devices in the future growth of the sector.

The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated US$3.03 billion of sales in 2016, reaching over 10 times the $301 million figure calculated for 2012, according to the research group.

The report, which investigates the impact of mobile games on the wider video games industry, found that there had been a clear migration of users from dedicated portable gaming devices across to tablets, and to some extent, smartphones. The freemium model, which is being embraced by tablet users, cannot be implemented as easily on portable gaming devices, as games have to be purchased upfront and the devices themselves often do not allow for a 3G or 4G connection.

Increasingly, developers are using virtual currencies to monetize their handset or tablet games, rather than offering in-game items or pay-per-download titles. This can increase users’ engagement with the game, as once the virtual currency is purchased, it can only be spent within that game. Developers are now beginning to focus more on the stickiness of their game, as they realize that creating a high-quality game is not enough to guarantee a profit, according to Juniper Research.

Report author Siân Rowlands adds: When we consider that only a small amount of gamers actually make in-game purchases, and those that do typically only spend a few dollars, it becomes apparent that there are a small proportion of consumers spending thousands annually on these virtual currencies, who subsidize the game for everyone else."

Furthermore, the report went on to point out how free-to-play casino style games were beginning to see increased profits from in-app purchases, even though users are not playing for real money stakes. Games such as Slotomania, Poker by Zynga and Texas Poker were seeing a sharp increase in the number of users buying chips and other in-game items, in some instances spending as much as $100 in one transaction, to allow for a lengthy, uninterrupted gameplay session.

 
AAPL
$113.29
Apple Inc.
+0.37
GOOG
$630.38
Google Inc.
-7.23
MSFT
$43.93
Microsoft Corporation
+0.03
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a calendar appointment? By switching to Calendar app. Right?What if you could schedule an appointment... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an epic medieval journey that will take you from the grasslands of the empire to the forgotten desert... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​***Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad Mini!• "Astropad is my new go-to retouching tool while on the go, which is often." - FStoppers• "In... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members.### introductory offer 60% off ### | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever!Play as Sven's sister Evana, share the action in multiplayer mode, perform awesome new tricks on snowboards and skis, and ride on crazy... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient civilization, discover well-kept secrets and face deadly challenges as you uncover the myth of the Queen... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld. Architecture meets Noir as you become unwillingly entangled in a revolutionist plot. | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD. The battle of immortals has begun. Choose your side.FEATURES: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.