Tablet gamers to spend over $3 billion on on in-app purchases in 2016
TweetFollow Us on Twitter

Tablet gamers to spend over $3 billion on on in-app purchases in 2016


A new study by Juniper Research (www.juniperresearch.com) into the fast moving mobile and tablet games market has highlighted the pivotal role of tablet devices in the future growth of the sector.

The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated US$3.03 billion of sales in 2016, reaching over 10 times the $301 million figure calculated for 2012, according to the research group.

The report, which investigates the impact of mobile games on the wider video games industry, found that there had been a clear migration of users from dedicated portable gaming devices across to tablets, and to some extent, smartphones. The freemium model, which is being embraced by tablet users, cannot be implemented as easily on portable gaming devices, as games have to be purchased upfront and the devices themselves often do not allow for a 3G or 4G connection.

Increasingly, developers are using virtual currencies to monetize their handset or tablet games, rather than offering in-game items or pay-per-download titles. This can increase users’ engagement with the game, as once the virtual currency is purchased, it can only be spent within that game. Developers are now beginning to focus more on the stickiness of their game, as they realize that creating a high-quality game is not enough to guarantee a profit, according to Juniper Research.

Report author Siân Rowlands adds: When we consider that only a small amount of gamers actually make in-game purchases, and those that do typically only spend a few dollars, it becomes apparent that there are a small proportion of consumers spending thousands annually on these virtual currencies, who subsidize the game for everyone else."

Furthermore, the report went on to point out how free-to-play casino style games were beginning to see increased profits from in-app purchases, even though users are not playing for real money stakes. Games such as Slotomania, Poker by Zynga and Texas Poker were seeing a sharp increase in the number of users buying chips and other in-game items, in some instances spending as much as $100 in one transaction, to allow for a lengthy, uninterrupted gameplay session.

 
AAPL
$100.11
Apple Inc.
-0.64
GOOG
$576.36
Google Inc.
-0.74
MSFT
$46.44
Microsoft Corpora
+0.03
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: September 22-26, 2...
Your Source For The Latest App Reviews   | Read more »
Kill Shot Review
Kill Shot Review By Jennifer Allen on September 29th, 2014 Our Rating: :: OCCASIONAL MISFIRESUniversal App - Designed for iPhone and iPad Kill Shot is often satisfying, but its more than pushy in-app purchases will leave you feeling a little bummed.   | Read more »
It Came From Canada: Vainglory
I’m going to be straight you with folks. I don’t know much about MOBAs, and I’m certainly no professional. That means I don’t know how well Vainglory, the upcoming multiplayer online battle arena showcased in the most recent Apple keynote, compares to titans like League of Legends or DotA 2 in terms of depth and control. However, in this edition... | Read more »
The Tunnel – An Endless Fall Review
The Tunnel – An Endless Fall Review By Nadia Oxford on September 29th, 2014 Our Rating: :: FREE FALLIN' Universal App - Designed for iPhone and iPad The Tunnel – An Endless Fall is a bit harder to get the hang of than most “endless running/etc” games, but that doesn’t keep it from being hypnotic in its own way.   | Read more »
Ubisoft Launches Just Dance Now in the A...
Ubisoft Launches Just Dance Now in the App Store Worldwide Posted by Jessica Fisher on September 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
For Better, or for Worse? How the New Ap...
With the release of iOS 8 (finally), Apple has made some noticeable changes on the App Store – bundles, videos, and Testflight integration, to name a few. Many of these additions will make things friendlier for App Store shoppers, but how has it been affecting developers? | Read more »
Asphalt Overdrive Review
Asphalt Overdrive Review By Jennifer Allen on September 29th, 2014 Our Rating: :: SHORT LIVED ADRENALINEUniversal App - Designed for iPhone and iPad Asphalt Overdrive is a fairly simple auto-running racing game, but one that’s clouded by the feeling that there’s more to it than that.   | Read more »
Kritika: Wrath of the Pirate King Update...
Kritika: Wrath of the Pirate King Update Introduces New Class: Shadow Mage. Posted by Jessica Fisher on September 29th, 2014 [ permalink ] | Read more »
Vampire Tribunals Review
Vampire Tribunals Review By Campbell Bird on September 29th, 2014 Our Rating: iPhone App - Designed for the iPhone, compatible with the iPad Hunt other vampires in the “real world” in this location-based multiplayer game.   | Read more »
Simogo Tease The Sailor’s Dream Via Thei...
Simogo Tease The Sailor’s Dream Via Their New Trailer Posted by Ellis Spice on September 29th, 2014 [ permalink ] A new trailer has arrived for the newest title from Device 6 and | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.