Recommended Reading: 'Lean UX'
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Recommended Reading: 'Lean UX'

Jeff Gothelf's "Lean UX "approach to interaction design is tailor-made for today's web-driven world. The 152-page book -- available in an US$19.99 ebook version or a $24.99 print version -- teaches principles, tactics, and techniques you need to know.

"Lean UX" shows you how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. Topics include how to:

° Frame a vision of the problem you’re solving and focus your team on the right outcomes;
° Bring the designers’ toolkit to the rest of your product team;
° Share your insights with your team much earlier in the process;
° Create Minimum Viable Products to determine which ideas are valid;
° Incorporate the voice of the customer throughout the project cycle;
° Make your team more productive: combine Lean UX with Agile’s Scrum framework;
° Understand the organizational shifts necessary to integrate Lean UX.

Gothelf is a designer and Agile practitioner. He's also a leading voice on the topics of Agile UX and Lean UX and an international speaker. Gothelf is currently a managing director in Neo's New York City office. Previously, he's led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

For more information about the book, including table of contents, author bios, and cover graphic, see: .

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