Jumptap predicts how mobile share trends will evolve
TweetFollow Us on Twitter

Jumptap predicts how mobile share trends will evolve

In its newly released MobileSTAT report, Jumptap, Inc., an audience targeting platform -- reports on how top mobile share trends will evolve in the comings months.

Among other predictions, Jumptap sees Samsung’s share among Android handset brands climbing to 59% in 2013, while HTC and LG get grouped closely together, but in a distant second place.

"As Samsung creates more distance between itself and other Android handset brands, it may begin to pose a threat to Google’s multi-device model," says Matt Duffy, vice president of Marketing at Jumptap. "Regardless of whether Google puts more muscle behind any other Android handset brand, we believe Samsung will increase its dominance of the Android device market in 2013."

Tablet share more than doubled on the Jumptap network in 2012, while feature phone share dropped significantly. This polarizing movement will continue over the coming months, with tablet share predicted to grab 29% of Jumptap network traffic, while feature phone share dips close to zero. Advertisers who increase their mobile investment, but leave tablets out of their strategy, will miss close to one-third of the mobile market, according to the audience targeting platform.

According to data from the Jumptap network, iOS grew its market share from 26% in 2011 to 43% in 2012. Growth is likely attributed to the iPhone 4S and 5 launches in late 2011 and September 2012, respectively, as well as increased iPad use. Meanwhile, Android edged up slightly, maintaining the number one spot, while RIM declined significantly. For advertisers who seek reach, efficiency and results, targeting across both iOS and Android will optimize results, according to Jumptap..

 
AAPL
$112.14
Apple Inc.
+2.73
GOOG
$507.67
Google Inc.
+2.78
MSFT
$47.25
Microsoft Corpora
+1.51
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Game of the Year 2014 – 148Apps Staff Pi...
The end of 2014 is almost here, which can only mean one thing. Okay it can mean a lot of things, but in this specific context it means Game of the Year lists! Which is why the 148Apps staff have all picked their favorites from the past year. And why we’ve put them all into one handy list for you all to enjoy. It’s a nice list, too. Lots of variety... | Read more »
Dragon Quest III Review
Dragon Quest III Review By Jennifer Allen on December 18th, 2014 Our Rating: :: DATED BUT NOT WITHOUT MERITUniversal App - Designed for iPhone and iPad A walk down memory lane isn’t foolproof for Dragon Quest III, but it has its merits.   | Read more »
8 KEMCO JRPGs Are Just $0.99 in Celebrat...
8 KEMCO JRPGs Are Just $0.99 in Celebration of the Holidays Posted by Jessica Fisher on December 18th, 2014 [ permalink ] KEMCO has announc | Read more »
Brothers in Arms 3: Sons of War Review
Brothers in Arms 3: Sons of War Review By Jennifer Allen on December 18th, 2014 Our Rating: :: FUN BUT PUSHYUniversal App - Designed for iPhone and iPad Brothers in Arms 3: Sons of War could be great fun, but its plethora of freemium elements damage its chances.   | Read more »
The Snow is Falling on the French Countr...
The Snow is Falling on the French Countryside of Carcassonne’s Newest Update Posted by Jessica Fisher on December 18th, 2014 [ permalink ] < | Read more »
Creatures Such As We Review
Creatures Such As We Review By Jennifer Allen on December 18th, 2014 Our Rating: :: INTERESTING DISCUSSIONSUniversal App - Designed for iPhone and iPad Taking a more sedate approach to interactive fiction, Creatures Such As We proves to be quite thought provoking.   | Read more »
Stair: Slide the Blocks to Ascend (Game...
Stair: Slide the Blocks to Ascend 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Slide the blocks to ascend! Stair: Slide the Blocks to Ascend | Read more »
Give It Up! (Games)
Give It Up! 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: GIVE IT UP is a rather hard game where you have to assist this cheerful, singing Blob in jumping through 9 different tracks.So far it sounds easy.You have to feel the rhythm of our friends' frantic bounces with the help of the... | Read more »
The Drive : Devil's Run (Games)
The Drive : Devil's Run 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ON THE ROAD AGAIN!The Drive - Devil’s Run is classic point to point style racing game that pays homage to the classics such as The Need for Speed and Test Drive.The game features five playable cars, from beginner... | Read more »
Procreate Pocket (Entertainment)
Procreate Pocket 1.01 Device: iOS iPhone Category: Entertainment Price: $2.99, Version: 1.01 (iTunes) Description: Create - anytime, anywhere.Made by the developers of the award-winning Procreate® for iPad®, Procreate Pocket™ allows you to sketch and illustrate concepts on the move, anywhere you find inspiration. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.