Jumptap predicts how mobile share trends will evolve
TweetFollow Us on Twitter

Jumptap predicts how mobile share trends will evolve

In its newly released MobileSTAT report, Jumptap, Inc., an audience targeting platform -- reports on how top mobile share trends will evolve in the comings months.

Among other predictions, Jumptap sees Samsung’s share among Android handset brands climbing to 59% in 2013, while HTC and LG get grouped closely together, but in a distant second place.

"As Samsung creates more distance between itself and other Android handset brands, it may begin to pose a threat to Google’s multi-device model," says Matt Duffy, vice president of Marketing at Jumptap. "Regardless of whether Google puts more muscle behind any other Android handset brand, we believe Samsung will increase its dominance of the Android device market in 2013."

Tablet share more than doubled on the Jumptap network in 2012, while feature phone share dropped significantly. This polarizing movement will continue over the coming months, with tablet share predicted to grab 29% of Jumptap network traffic, while feature phone share dips close to zero. Advertisers who increase their mobile investment, but leave tablets out of their strategy, will miss close to one-third of the mobile market, according to the audience targeting platform.

According to data from the Jumptap network, iOS grew its market share from 26% in 2011 to 43% in 2012. Growth is likely attributed to the iPhone 4S and 5 launches in late 2011 and September 2012, respectively, as well as increased iPad use. Meanwhile, Android edged up slightly, maintaining the number one spot, while RIM declined significantly. For advertisers who seek reach, efficiency and results, targeting across both iOS and Android will optimize results, according to Jumptap..

 
AAPL
$531.70
Apple Inc.
+0.53
GOOG
$534.81
Google Inc.
+6.19
MSFT
$39.99
Microsoft Corpora
+0.05
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Zeebox is Now Beamly TV – Still Offers t...
Zeebox is Now Beamly TV – Still Offers the Same Social Networking TV Fun, Plus a New Look Posted by Rob Rich on April 22nd, 2014 [ permalink ] | Read more »
Bandai Namco Unveils Upcoming Slate of M...
At their recent Global Gamers’ Day event, Bandai Namco was largely focused on their console and PC offerings for the upcoming year. However mobile still had a small presence, with some upcoming titles revealed by the company – though few were in a playable state at this time. Windows screenshot, may not be representative of iOS gameplay | Read more »
The Story Behind Grammar Girl’s Grammar...
Learning is so much more rewarding when it’s also fun. That’s part of the reason why recent educational app, Grammar Pop HD, garnered such a positive review from us last week. The brainchild of Mignon Fogarty, otherwise known as Grammar Girl, we were lucky enough to have a chat with her to find out more on how the game, as well as the persona,... | Read more »
Pinnacle Studio for iPhone Review
Pinnacle Studio for iPhone Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: SIMPLY POWERFULiPhone App - Designed for the iPhone, compatible with the iPad Video editing while on the move has never been so convenient.   | Read more »
Taste Savant Review
Taste Savant Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: TASTY RECOMMENDATIONSiPhone App - Designed for the iPhone, compatible with the iPad In need of some new restaurant recommendations? This app will be ideal, with curated reviews of many establishments in New York, Los Angeles, Boston, and Chicago.   | Read more »
Where’s My Water? Featuring XYY Adds Mor...
Where’s My Water? Featuring XYY Adds More Than Just Sheep to the Liquid Physics Puzzler Posted by Rob Rich on April 22nd, 2014 [ permalink ] | Read more »
FarmVille 2: Country Escape Review
FarmVille 2: Country Escape Review By Jennifer Allen on April 22nd, 2014 Our Rating: :: STEADY FARMINGUniversal App - Designed for iPhone and iPad FarmVille is bigger and brighter than ever before, but don’t expect it to sway you if you’re a non believer.   | Read more »
Doctor Who: Legacy receives big update,...
Doctor Who: Legacy receives big update, adds Perk System and more Posted by Tre Lawrence on April 22nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Strongarm Universal Mount Hardware Revie...
Made by: Viatek Price: $14.99 for 2 Hardware/iOS Integration Rating: 3.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 3.75 out of 5 stars Build Quality Rating: 3.5 out of 5 stars Overall Rating: 3.69 out of 5 stars | Read more »
Boxer Review
Boxer Review By Campbell Bird on April 21st, 2014 Our Rating: :: KO YOUR INBOXUniversal App - Designed for iPhone and iPad Turn your inbox into a task list or tune it to your own needs with this highly customizable, user friendly mailbox app.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.