European cable companies winning in broadband, losing in TV
TweetFollow Us on Twitter

European cable companies winning in broadband, losing in TV


Europe's leading cable companies score higher than their rivals in customer satisfaction with broadband service, but trail them in television service, according to the latest research from Strategy Analytics' ConsumerMetrix service (www.strategyanalytics.com).

The report, "European Cable: Customer Satisfaction and Profiles," found that customers of cable companies give them a net promoter satisfaction rating of 66% for their broadband service but only 37% for their television service. In spite of this, satisfaction with both television and broadband cable services improved during 2012, and improved significantly since 2010.

"The European cable industry, like its US counterpart, faces the challenge of striking the right strategic balance between its highly profitable broadband services and its more marginal television activities," notes David Mercer, vice president, Digital Consumer Practice. "With poor customer satisfaction ratings on television,  the industry will be under pressure to compete more effectively in this market in order to win and retain multi-play customers."

The survey also found that cable customers are more likely than other households to own emerging technologies such as iPhones and Android smartphones. Forty-five percent of cable households owned at least one Android smartphone, compared to 37% of non-cable households. Twelve percent of cable households owned an iPad and 26% a smart TV.

Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in October 2012. The sample consisted of n=3236 in France, Germany and the UK ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively. Cable households were identified as customers of the leading cable companies in these markets.

 
AAPL
$116.31
Apple Inc.
+1.64
GOOG
$534.83
Google Inc.
-2.16
MSFT
$48.70
Microsoft Corpora
+0.48
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Sago Mini Road Trip (Education)
Sago Mini Road Trip 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: Go for a fun-filled drive with Jinja the cat. Pick a destination, select a vehicle and hit the road. What will Jinja drive today? Choose a sporty racing car, a jumpy jeep or a funny pickle car! Stop along the way to... | Read more »
New Tower Defense Game, Kingdom Rush: Or...
New Tower Defense Game, Kingdom Rush: Origins, is Available Today Posted by Jessica Fisher on November 20th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
Sunburn! (Games)
Sunburn! 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Your ship is gone. Your crew is scattered. One option remains. Gather your crew... and jump into the sun. Reunite your shipmates and hurtle toward the end in 50+ distinctly dangerous gravity puzzles. | Read more »
Tapventures Review
Tapventures Review By Jennifer Allen on November 20th, 2014 Our Rating: :: ODDLY COMPELLINGUniversal App - Designed for iPhone and iPad Tapventures is an increasingly hands-off one-tap RPG, but expect it to hook you despite your better judgement.   | Read more »
Who Wore it Best? The Hunger Games: Girl...
With The Hunger Games: Mockingjay Part 1 out this weekend, Who Wore it Best? pits two Hunger Games tie-ins, Girl on Fire and Panem Run, against each other in a brutal and pointless fight to the death. I wonder where we got that idea from? | Read more »
Ironkill Review
Ironkill Review By Jennifer Allen on November 20th, 2014 Our Rating: :: LACKLUSTER PUNCHINGUniversal App - Designed for iPhone and iPad Ironkill is a freemium focused fighting game that doesn’t offer particularly thrilling fights.   | Read more »
Real-Time Multiplayer Match-3 RPG Crusad...
Real-Time Multiplayer Match-3 RPG Crusaders Quest Set to Launch Next Month Posted by Ellis Spice on November 20th, 2014 [ permalink ] | Read more »
Checkpoint Champion Review
Checkpoint Champion Review By Jennifer Allen on November 20th, 2014 Our Rating: :: SPEEDY DRIFTINGUniversal App - Designed for iPhone and iPad Checkpoint Champion is a drift-focused racing game that’s ideal for short but fun gaming sessions.   | Read more »
MediaFire iOS 8 Native Update Brings New...
MediaFire iOS 8 Native Update Brings New “Power Upload” Feature to iPad and iPhone Posted by Jessica Fisher on November 20th, 2014 [ | Read more »
Mark of the Dragon Review
Mark of the Dragon Review By Nadia Oxford on November 20th, 2014 Our Rating: :: TRAIN YOUR DRAGON FOR WARUniversal App - Designed for iPhone and iPad Mark of the Dragon is a bit rough and scaly, but flying into battle on the backs of dragons makes for good times.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.