European cable companies winning in broadband, losing in TV
TweetFollow Us on Twitter

European cable companies winning in broadband, losing in TV


Europe's leading cable companies score higher than their rivals in customer satisfaction with broadband service, but trail them in television service, according to the latest research from Strategy Analytics' ConsumerMetrix service (www.strategyanalytics.com).

The report, "European Cable: Customer Satisfaction and Profiles," found that customers of cable companies give them a net promoter satisfaction rating of 66% for their broadband service but only 37% for their television service. In spite of this, satisfaction with both television and broadband cable services improved during 2012, and improved significantly since 2010.

"The European cable industry, like its US counterpart, faces the challenge of striking the right strategic balance between its highly profitable broadband services and its more marginal television activities," notes David Mercer, vice president, Digital Consumer Practice. "With poor customer satisfaction ratings on television,  the industry will be under pressure to compete more effectively in this market in order to win and retain multi-play customers."

The survey also found that cable customers are more likely than other households to own emerging technologies such as iPhones and Android smartphones. Forty-five percent of cable households owned at least one Android smartphone, compared to 37% of non-cable households. Twelve percent of cable households owned an iPad and 26% a smart TV.

Strategy Analytics conducted an online survey, the ConsumerMetrix Survey fielded in October 2012. The sample consisted of n=3236 in France, Germany and the UK ages 15-74. Strategy Analytics weighted the data by country, age, gender and internet use to represent the US and European populations of internet users, respectively. Cable households were identified as customers of the leading cable companies in these markets.

 
AAPL
$102.90
Apple Inc.
+1.84
GOOG
$583.44
Google Inc.
-3.93
MSFT
$46.64
Microsoft Corpora
-0.42
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Why I Don’t Want to Upgrade to the iPhon...
I’ve been living with my iPhone 4S for the past two years or so, and if I was living in a world where I wasn’t bombarded with new phone announcements and people of the general public caring enough to upgrade constantly, I wouldn’t think my phone was obsolete. It’s a great feeling phone that does everything I want it to – plus a lot of stuff I don’... | Read more »
Tictail Review
Tictail Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: CLASSY SHOPPINGiPhone App - Designed for the iPhone, compatible with the iPad Tictail is an attractive and stylish way of looking for some great new clothes and accessories, all from your iOS device.   | Read more »
Super Glyph Quest is Bringing More Match...
Super Glyph Quest is Bringing More Match-3 Magics to the App Store Soon Posted by Jessica Fisher on September 23rd, 2014 [ permalink ] Fans of Glyph Quest, by Alex Trowers and Leanne Bayley, | Read more »
Sword King Review
Sword King Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: WEAK, SO WEAKUniversal App - Designed for iPhone and iPad Ever wanted to tap on a screen and assume you’ve killed a monster or two? Probably not, but just in case here’s Sword King.   | Read more »
Pangea Software Unveil Bundles and iOS 8...
Pangea Software Unveil Bundles and iOS 8 Updates Posted by Ellis Spice on September 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Race Team Manager Review
Race Team Manager Review By Jennifer Allen on September 23rd, 2014 Our Rating: :: LIGHT RACINGUniversal App - Designed for iPhone and iPad Want to be in charge of a racing team but not be overwhelmed by tactics and options? Race Team Manager is for you.   | Read more »
Kobojo Works with Creative Minds from Fi...
Kobojo has announced details for their newest game, Zodiac – a 2D persistent online RPG. Kobojo has put together a crack team of developers including composer Hitoshi Sakimoto and scenario writer Kazushige Nojima, whose work includes many of the Final Fantasy games and the Kingdom Hearts series, as well as Basiscape who have done audio work for... | Read more »
PlayHaus Review
PlayHaus Review By Amy Solomon on September 23rd, 2014 Our Rating: iPad Only App - Designed for the iPad PlayHaus is a interesting, stylish app for young children, full of cause-and-effect interactions.   | Read more »
Astropolo Review
Astropolo Review By Amy Solomon on September 23rd, 2014 Our Rating: Universal App - Designed for iPhone and iPad Astropolo is a space-themed children’s app with a great sense of style.   | Read more »
New E*TRADE Update Includes Touch ID and...
New E*TRADE Update Includes Touch ID and Home Screen Widget for iOS 8 Posted by Jessica Fisher on September 23rd, 2014 [ permalink ] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.