Mobile operator share of content market plummets
TweetFollow Us on Twitter

Mobile operator share of content market plummets

Revenues from mobile content, monetized through direct carrier billing, is expected to rise from US$2 billion last year to more than $13 billion by 2017, according to a report from Juniper Research (www.juniperresearch.com).

The report notes that operator storefronts and portals now accounted for just 6% of content downloads worldwide, with Google Play and Apple’s App Store now comprising nearly 70% between them. Indeed, the report noted that the increasing popularity of OTT (Over The Top) stores had led to many operators closing their own storefronts.

However, the report found that by offering carrier billing to third-party storefronts, operators could more than offset the continued decline in portal revenues. According to Juniper Research, storefronts that have already integrated carrier billing solutions have seen a 5-6x increase in conversion rates compared with credit card billing, together with an uplift in average transaction values. What's more, the research group says that the implementation of carrier billing allowed storefronts and developers to monetize unbanked/underbanked regions and demographics for the first time.

"While many operators have now abandoned the own-brand storefront approach, by leveraging their billing relationship with the end user they can retain a foothold in the content play," says report author Dr Windsor Holden. "Simply by offering consumers a billing choice, monetisation rates will rise dramatically."

However, the report cautioned that carrier billing for higher value content would be less effective amongst prepaid users given the relatively low top-up levels in most markets. Other key findings from the report:

° While Google has surpassed Apple in terms of app downloads on an ongoing basis, monetization levels of Android apps are markedly lower.

° Although in-app billing and freemium has become the prevalent business model, there is still a role to play for PPD (Pay Per Download).

 
AAPL
$105.01
Apple Inc.
+0.18
GOOG
$539.20
Google Inc.
-4.79
MSFT
$45.45
Microsoft Corpora
+0.43
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

nPlayer looks to be the ultimate choice...
Developed by Newin Inc, nPlayer may seem like your standard video player – but is aiming to be the best in its field by providing high quality video play performance and support for a huge number of video formats and codecs. User reviews include quotes such as “I have tested many apps but this one is my only official player for all my iDevice,” “I... | Read more »
Fighting Fantasy: Caverns of the Snow Wi...
Fighting Fantasy: Caverns of the Snow Witch Review By Jennifer Allen on October 24th, 2014 Our Rating: :: CLASSY STORYTELLINGUniversal App - Designed for iPhone and iPad Fighting Fantasy: Caverns of the Snow Witch is a sterling release from Tin Man Games, as per usual.   | Read more »
A Few Days Left (Games)
A Few Days Left 1.01 Device: iOS Universal Category: Games Price: $3.99, Version: 1.01 (iTunes) Description: Screenshots are in compliance to App Store's 4+ age rating! Please see App Preview for real game play! **Important: Make sure your device is supported! A Few Days Left supports iPhone 4s or newer, iPad 3 or newer. The... | Read more »
Toca Boo (Education)
Toca Boo 1.0.2 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0.2 (iTunes) Description: BOO! Did I scare you!? My name is Bonnie and my family loves to spook! Do you want to scare them back? Follow me and I'll show you how!SCARE | Read more »
Intuon (Games)
Intuon 1.1 Device: iOS Universal Category: Games Price: $.99, Version: 1.1 (iTunes) Description: Join the battle with your intuition in a new hardcore game Intuon! How well do you trust your intuition? Can you find a needle in a haystack? Can you reveal the truth among the lies? Intuition is your weapon!* Challenge!* Guess!* Win... | Read more »
Ravenous Rampage (Games)
Ravenous Rampage 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Partia 2 (Games)
Partia 2 1.0.1 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0.1 (iTunes) Description: Partia 2 is a SRPG (Strategy Role-playing) video game inspired by Fire Emblem and Tear Ring Saga series. In a high fantasy setting, the game will take players through an adventure where magic and sword collide and friendship and... | Read more »
Puzzle to the Center of the Earth Review
Puzzle to the Center of the Earth Review By Campbell Bird on October 23rd, 2014 Our Rating: :: SPELUNKING PUZZLESUniversal App - Designed for iPhone and iPad Do some puzzles to make some platforms in this smart and fun free-to-play cave mining adventure.   | Read more »
Puzzle to the Center of the Earth – Tips...
Dig this: Would you like to know what we thought of all this puzzling-around the deep recesses of the planet? Check out our Puzzle to the Center of the Earth review! Puzzle to the Center of the Earth is a surprisingly deep and challenging puzzle platformer. Here are a few tips for players looking to stay alive while down in the depths.   Energy... | Read more »
Sleep Attack TD Review
Sleep Attack TD Review By Jennifer Allen on October 23rd, 2014 Our Rating: :: A TRUE TWISTUniversal App - Designed for iPhone and iPad Sleep Attack TD is a tower defense game with a difference – you can rotate the layout – and it’s pretty good.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.