Mobile operator share of content market plummets
TweetFollow Us on Twitter

Mobile operator share of content market plummets

Revenues from mobile content, monetized through direct carrier billing, is expected to rise from US$2 billion last year to more than $13 billion by 2017, according to a report from Juniper Research (www.juniperresearch.com).

The report notes that operator storefronts and portals now accounted for just 6% of content downloads worldwide, with Google Play and Apple’s App Store now comprising nearly 70% between them. Indeed, the report noted that the increasing popularity of OTT (Over The Top) stores had led to many operators closing their own storefronts.

However, the report found that by offering carrier billing to third-party storefronts, operators could more than offset the continued decline in portal revenues. According to Juniper Research, storefronts that have already integrated carrier billing solutions have seen a 5-6x increase in conversion rates compared with credit card billing, together with an uplift in average transaction values. What's more, the research group says that the implementation of carrier billing allowed storefronts and developers to monetize unbanked/underbanked regions and demographics for the first time.

"While many operators have now abandoned the own-brand storefront approach, by leveraging their billing relationship with the end user they can retain a foothold in the content play," says report author Dr Windsor Holden. "Simply by offering consumers a billing choice, monetisation rates will rise dramatically."

However, the report cautioned that carrier billing for higher value content would be less effective amongst prepaid users given the relatively low top-up levels in most markets. Other key findings from the report:

° While Google has surpassed Apple in terms of app downloads on an ongoing basis, monetization levels of Android apps are markedly lower.

° Although in-app billing and freemium has become the prevalent business model, there is still a role to play for PPD (Pay Per Download).

 
AAPL
$119.00
Apple Inc.
+1.40
GOOG
$540.37
Google Inc.
-0.71
MSFT
$47.75
Microsoft Corpora
+0.28
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Bounce On Back (Games)
Bounce On Back 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Make Way for Fat Chicken, from the Maker...
Make Way for Fat Chicken, from the Makers of Scrap Squad Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Relevant Games has announced they will be releasing their reverse tower defense game, | Read more »
Tripnary Review
Tripnary Review By Jennifer Allen on November 26th, 2014 Our Rating: :: TRAVEL BUCKET LISTiPhone App - Designed for the iPhone, compatible with the iPad Want to create a travel bucket list? Tripnary is a fun way to do exactly that.   | Read more »
Ossian Studios’ RPG, The Shadow Sun, is...
Ossian Studios’ RPG, The Shadow Sun, is Now Available for $4.99 Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mmmm, Tasty – Having the Angry Birds for...
The very first Angry Birds debuted on iOS back in 2009. When you sit back and tally up the number of Angry Birds games out there and the impact they’ve had on pop culture as a whole, you just need to ask yourself: “How would the birds taste following a three-hour engagement with a broiler?” | Read more »
Rescue Quest Review
Rescue Quest Review By Jennifer Allen on November 26th, 2014 Our Rating: :: PATH BASED MATCH-3Universal App - Designed for iPhone and iPad Guide a wizard to safety by matching gems. Rescue Quest might not be an entirely original match-3 game, but it is quite fun.   | Read more »
You Can Play the Final Chapter of Lone W...
You Can Play the Final Chapter of Lone Wolf: Dawn Over V’taag Right Now Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Swords of Anima (Games)
Swords of Anima 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A new tactical turn-based RPG experience.Command the Savior Rex Squad in an epic journey of courage and deception. Can you break the Curse of the Eclipse?FEATURING:- 8 playable classes and more than 40 unique characters.- Deep... | Read more »
Audio Defence: Zombie Arena
Audio Defence: Zombie Arena By Lee Hamlet on November 26th, 2014 Our Rating: :: DRAGS ITS FEETUniversal App - Designed for iPhone and iPad From the makers of Papa Sangre comes a defense game that forces players to listen carefully; unless they want to hear the sound of zombies feasting on their flesh, that is.   | Read more »
Tales from the Borderland​s Will be Comi...
Tales from the Borderland​s Will be Coming to iOS by the End of the Year Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Telltale Games has announced | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.