There's a need for mobile wallets, services targeted at retail
TweetFollow Us on Twitter

There's a need for mobile wallets, services targeted at retail

SAP AG (www.sap.com) has announced the findings of its third consecutive GSMA Mobile World Congress survey, which found that 53% of industry leaders believed that improving customers' retail experience would be essential to creating a successful mobile payments scheme.

The survey is aimed at addressing top issues facing mobile commerce service providers and reflects the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives.

Survey results revealed that the "secret sauce" for creating a better retail experience includes location-based point-of-sale offerings (24%), point-of-sale services such as near field communication (NFC) (28%) and facilitating universal acceptance of mobile payments (25%). Less popular services included targeted offers based on consumer preferences and shopping history (12%) and integration with mass transit (95).

"We are seeing a maturing of the mobile payments market, as we move from a service that is driven by person-to-person payments to one that must tackle the challenges of the retail environment," says Diarmuid Mallon , lead, Global Mobile Marketing Programs, SAP. "It is clear from our survey that in addition to improving the payment experience, mobile wallet apps need to support a multitude of services such as loyalty and couponing."

The anticipated leaders of future successful mobile payments offerings included banks (29%); online payment schemes, such as PayPal, Apple iTunes or Amazon Payments (28%); credit cards (26%) or a consortium of operators (26%). This statistic diverged slightly from the 2012 SAP Mobile World Congress Survey, which anticipated banks (24%) and mobile operators (26%) would be important catalysts, but placed lower expectations on credit cards (10%) and online payment networks (19%).

The survey found that 34% of the respondents felt that applications like Apple Passbook will speed up brands offering wallet services. In regard to changes in the mobile wallet, only 28% of mobile insiders expected new ticketing and coupon services, such as Apple Passbook, Google Now and the Samsung wallet app, could become an alternative to true mobile wallets; and still, 38% believed that the lack of consumer awareness and too much confusion around the offerings were holding back mobile wallet services.

The survey was conducted on-site at the GSMA Mobile World Congress 2013 in Barcelona, Spain, with responses collected from Feb. 25-26. The survey included 300 respondents, representing a cross-section of attendees, including mobile operators (14%), fixed telecommunication operators (12%), OTT players (9%), vendors (22%) and other mobile industry leaders (43%). Respondents represented a wide swath of geographies including Europe, the Middle East, Africa (60%), the Americas (25%) and Asia (15%).

 
AAPL
$129.13
Apple Inc.
+0.04
GOOG
$570.50
Google Inc.
-0.84
MSFT
$43.74
Microsoft Corpora
-0.14
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: February 23-27, 20...
Final February Fun at 148Apps   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at... | Read more »
GDC 2015 – Does Not Commute is Definitel...
GDC 2015 – Does Not Commute is Definitely a Game You Should Keep an Eye on Posted by Rob Rich on March 2nd, 2015 [ permalink ] We were teased about Mediocre Games’ (Smash Hit, | Read more »
F84 Games & POW! Announce Stan Lee V...
F84 Games has announced that it is working with legendary comic creator Stan Lee and POW! Entertainment to produce Stan Lee’s Hero Command. The game will be a action adventure of heroic proportions. | Read more »
Setlyst Keeps Your Set Straight So You C...
Setlyst Keeps Your Set Straight So You Can Focus On Rocking Out. Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Space is Vast, So Space Agency Has a Vas...
Space is Vast, So Space Agency Has a Vast New Update! Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Size DOES Matter Review
Size DOES Matter Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HARD TO BEATUniversal App - Designed for iPhone and iPad This rhythm game has a unique control scheme and performance system that make it feel like a true innovation in the genre.   | Read more »
The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description. You collect over thirty heroes to train and summon into battle with you, first deciding on the timing... | Read more »
Travel Back to the 1980s With the Making...
Headup Games has released a hilarious making of video for its upcoming title, Pixel Heroes: Byte & Magic. The game is a RPG/Roguelike where you control three heroes set to save the township of Pixton from an evil cult called The Sons of Dawn. They’re going to summon up some ancient, terrible god so you had better work fast to thwart the cult’s... | Read more »
Heavenstrike Rivals Review
Heavenstrike Rivals Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HEAVENLY STRATEGICUniversal App - Designed for iPhone and iPad Despite a few flaws, this free-to-play strategy game is a fun mix of new and old strategy formulas.   | Read more »
Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.