Apple top smartphone maker when it comes to customer satisfaction
TweetFollow Us on Twitter

Apple top smartphone maker when it comes to customer satisfaction


Overall satisfaction among smartphone customers increases significantly as manufacturers continue to improve styling, feature sets, usability and software, according to new data from J.D. Power and Associates.

For the ninth consecutive study, Apple ranks highest among manufacturers of smartphones in customer satisfaction. Apple achieves a score of 855 and performs particularly well in physical design and ease of operation. 

The research group's studies measure satisfaction with traditional wireless handsets and smartphones among customers who have used their current mobile device for less than one year. Satisfaction is measured in several key factors. In order of importance, the key factors of overall satisfaction with traditional mobile phones are performance (29%); ease of operation (26%); physical design (24%); and features (21%). For smartphones, the key factors are performance (33%); physical design (23%); features (22%); and ease of operation (22%).

The Wireless Smartphone Satisfaction Study finds that satisfaction among smartphone customers is 796 (on a 1,000-point scale), an increase of 22 points from 2012. This improvement is likely due to a growing array of new features and services being offered that are providing a seamless product experience between the operating system functions and third-party apps.

While satisfaction in all factors of the smartphone customer experience increases from 2012, satisfaction has increased the most in performance (26 points), as a few key attributes, such as operating system reliability, processing speed and video/camera picture quality, have improved significantly.

 
AAPL
$116.30
Apple Inc.
-2.14
GOOG
$628.37
Google Inc.
-2.84
MSFT
$47.02
Microsoft Corporation
+0.21
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

This Week at 148Apps: July 27-31, 2015
Winding Down July With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the many good apps and games with something just a little bit more to offer. Take a look at what... | Read more »
You'll Want to Keep an Eye Out for...
If you're the kind of person who had fun hunting down and completing all the codex puzzles in Assassin's Creed 2, then are you ever in for a treat. The Guides looks like it's going to be a very robust collection of similarily odd, seemingly disconnected, and quite challenging puzzles. [Read more] | Read more »
Vivid Games has Announced Real Boxing 2...
The original Real Boxing was a pretty impressive bit of fisticuffs, but if the trailer Vivid Games is showing off for GamesCom is any indication Real Boxing 2 is going to be even better. [Read more] | Read more »
PAC-MAN Championship Edition DX - Tips,...
[Read more] | Read more »
Card King: Dragon Wars - Tips, Tricks an...
[Read more] | Read more »
Pac-Man Championship Edition DX has brou...
Bandai Namco has released Pac-Man Championship Edition DX on iOS and Android, which features the classic arcade gameplay that we've all grown to love. Pac-Man Championship Edition DX can be enjoyed in much shorter bursts than the arcade versions but the gameplay remains intact. [Read more] | Read more »
Cosmonautica (Games)
Cosmonautica 1.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.1 (iTunes) Description: Cast off! Are you ready for some hilarious adventures in outer space? | Read more »
Rescue humanity from a Demon horde in An...
Angel Stone is Fincon's follow up to the massively successful Hello Hero and is out now on iOS and Android. You play as a member of The Resistance, a group of mighty human warriors who have risen up in defiance of the Demon horde threatening to wipe out humanity. [Read more] | Read more »
Gallery Doctor (Photography)
Gallery Doctor 1.0 Device: iOS iPhone Category: Photography Price: $2.99, Version: 1.0 (iTunes) Description: Free up valuable iCloud and iPhone storage with Gallery Doctor, the only iPhone cleaner that automatically identifies the unwanted photos on your device.What can Gallery Doctor do you for you? | Read more »
You Against Me (Games)
You Against Me 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: A simple game… You. Me. Claim, steal, lock, score, win! | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.