67% of smartphone owners use devices for shopping
TweetFollow Us on Twitter

67% of smartphone owners use devices for shopping


The results from the Strategy Analytics consumer survey (www.strategyanalytics.com), conducted in the US, UK and China, showed that smartphone owners were much more likely than feature phone owners to use their devices either while shopping or for shopping.

Usage at home demonstrates that smartphones are frequently used for research on products. Sixty-one percent of smartphone owners use the device for shopping at home. Usage while out and about shows a very similar pattern to usage at home, although slightly more users overall have used their smartphone while out and about (67% compared to 61%). The least popular shopping activity on all devices is the actual point of purchase itself.

"Brick and mortar retailers are not waiting for carriers or OEMs [original equipment manufacturers] to roll out mobile payments and are leveraging mobile solutions already in the market, such as mobile advertising, couponing, loyalty cards and alternative payments, to drive footfall in stores, and convert that footfall into revenues," says David MacQueen, director of the Wireless Media Strategies research program.

Nitesh Patel, senior analyst at Strategy Analytics, adds: "A lot of the mobile industry's focus on mobile's place in the retail environment has been around contactless payments enabled by NFC technology. The ramp up is extremely slow and even years from now we are expecting only a minority of consumers will use mobile payments; our Mobile Contactless Payments Forecast predicts 158 million users, or 2.9%t of total cellular users in 2017. This simply does not compare with the opportunity in the market today for the mobile industry to assist the ailing retail sector."

 
AAPL
$97.35
Apple Inc.
+0.32
GOOG
$588.08
Google Inc.
-5.27
MSFT
$44.49
Microsoft Corpora
+0.09
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Garfield: Survival of the Fattest Coming...
Garfield: Survival of the Fattest Coming to iOS this Fall Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Who loves lasagna? Me. Also everyone’s favorite grumpy fat cat, Garfield. | Read more »
Happy Flock Review
Happy Flock Review By Andrew Fisher on July 25th, 2014 Our Rating: :: HERD IT ALL BEFOREUniversal App - Designed for iPhone and iPad Underneath the gloss of Happy Flock’s visuals is a game of very little substance. It’s cute, but not engaging.   | Read more »
Square Register Updates Adds Offline Pay...
Square Register Updates Adds Offline Payments Posted by Ellis Spice on July 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Looking For Group – Hearthstone’s Curse...
For the first time since its release (which has thankfully been a much shorter window for iPad players than their PC counterparts), Blizzard’s wildly successful Hearthstone: Heroes of Warcraft CCG is sporting some brand new content: the single player “adventure” mode, Curse of Naxxramas. | Read more »
Poptile Review
Poptile Review By Jennifer Allen on July 25th, 2014 Our Rating: :: SIMPLY FUNUniversal App - Designed for iPhone and iPad Simple yet a little bit glorious, Poptile is a satisfying entertaining puzzle game with oodles of the ‘one more go’ factor.   | Read more »
Modern Combat 5: Blackout Review
Modern Combat 5: Blackout Review By Brittany Vincent on July 25th, 2014 Our Rating: :: LESS QQ, MORE PEW PEWUniversal App - Designed for iPhone and iPad The fifth entry into the blockbuster Modern Combat series is what mobile shooters should aspire to.   | Read more »
Watch and Share Mobile Gameplay Videos W...
Watch and Share Mobile Gameplay Videos With Kamcord Posted by Jennifer Allen on July 25th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
THE KING OF FIGHTERS '98 (Games)
THE KING OF FIGHTERS '98 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: Series’ masterpiece “KOF ’98” finally joins the battle on iPhone!FEATURES:■ The best game balance in the “KOF” series! | Read more »
LEX Goes Free For One Day In Honor of Ne...
LEX Goes Free For One Day In Honor of New Update Posted by Jennifer Allen on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Thomas Was Alone Goes Universal, Slashes...
Thomas Was Alone Goes Universal, Slashes Price to $3.99 Posted by Ellis Spice on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.