Prime Time is peak time for mobile gaming and social media
TweetFollow Us on Twitter

Prime Time is peak time for mobile gaming and social media

Mobile gamers and social networkers spend the most time playing games or posting updates during TV prime time -- weekdays from 8-10 pm -- according to an hour-by-hour analysis of Arbitron Mobile smartphone panelists (www.abitron.com) in the United States during the fourth quarter 2012.

Five functions -- –voice calls, messaging, browsing, social networking, and gaming -- dominate weekday smartphone use by Arbitron Mobile panelists in the U.S. The average time per hour for each of the five top smartphone functions rises sharply until the 9-10 am hour when messaging, browsing, social networking, and gaming enter a late morning plateau.

The plateau exception: mobile voice calls. Average time per hour continues to increase until noon, when it sags slightly over the lunch break, and then accelerates again to a 5 pm peak. Both mobile social media and mobile gaming see a slow increase in their average time per hour for Arbitron Mobile smartphone panelists starting with the 1 pm and 2 pm hours, respectively.

The late afternoon hours of 4 and 5 mark a significant inflection point for smartphone usage patterns among Arbitron Mobile panelists in the U.S. Starting at 5P pm, the average time per hour for voice calling falls off sharply. At the same time, average time per hour for mobile gaming and social networking begins a sharp acceleration toward their respective peak hours of 9 pm.

Messaging begins a slow decline at 4 pm that continues until 9 pm. It then begins a sharper decline in average time per hour that goes on into the after midnight hours.
The end of the workday exception: mobile browsing, which maintains a consistent average time per hour from 10 am through 10 pm. As prime time wanes, browsing then declines at a slightly lower rate than other top smartphone activities.

Mobile gaming and social media activities accelerate between 5 pm and 6 pm to their hourly peaks in TV prime time. Around 10 pm, the average time per hour for gaming and social networking begins a steep decline that continues into the early morning, when the workday-based cycle begins again.

 
AAPL
$98.98
Apple Inc.
-1.77
GOOG
$567.44
Google Inc.
-9.92
MSFT
$45.90
Microsoft Corpora
-0.46
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Manage Your Cloud – Wunderlist Now Suppo...
Manage Your Cloud – Wunderlist Now Supports Dropbox Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Nexticy Review
Nexticy Review By Jennifer Allen on October 1st, 2014 Our Rating: :: IDEAL FORM CREATIONiPad Only App - Designed for the iPad Nexticy allows you to make your own forms for research purposes or to organize your business better. It’s very useful.   | Read more »
Tiny Troopers: Alliance Marches onto the...
Tiny Troopers: Alliance Marches onto the App Store Tomorrow Posted by Jessica Fisher on October 1st, 2014 [ permalink ] Tiny Troopers: Alliance, by Kukouri, is a | Read more »
HeroCraft Introduces Unlimited Sequel to...
HeroCraft Introduces Unlimited Sequel to WW2: Sandbox. Strategy & Tactics Posted by Jessica Fisher on October 1st, 2014 [ permalink ] | Read more »
RGB Express Review
RGB Express Review By Jennifer Allen on October 1st, 2014 Our Rating: :: DELIGHTFUL PUZZLINGUniversal App - Designed for iPhone and iPad Guide trucks along their delivery routes in RGB Express, a testing but charming puzzle game.   | Read more »
The Sagas of Fire*Wolf (Games)
The Sagas of Fire*Wolf 1.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0 (iTunes) Description: | Read more »
BuggyFun Review
BuggyFun Review By Amy Solomon on October 1st, 2014 Our Rating: iPad Only App - Designed for the iPad BuggyFun allows children to create their own tracks for bugs to interact with for a unique open-ended experience.   | Read more »
Fold the Adventure Review
Fold the Adventure Review By Jennifer Allen on October 1st, 2014 Our Rating: :: AWKWARD FOLDSUniversal App - Designed for iPhone and iPad Fold pieces of paper to create platforms for a princely rabbit in this puzzle game; something that isn’t as beguiling as you’d think.   | Read more »
WW2: Sandbox. Strategy & Tactics (G...
WW2: Sandbox. Strategy & Tactics 1.0.0 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.0 (iTunes) Description: ***NOTE: Compatible with iPhone 4s and up, iPad 2 and up - may not work properly on earlier devices***. | Read more »
apeFilter (Music)
apeFilter 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.