Prime Time is peak time for mobile gaming and social media
TweetFollow Us on Twitter

Prime Time is peak time for mobile gaming and social media

Mobile gamers and social networkers spend the most time playing games or posting updates during TV prime time -- weekdays from 8-10 pm -- according to an hour-by-hour analysis of Arbitron Mobile smartphone panelists (www.abitron.com) in the United States during the fourth quarter 2012.

Five functions -- –voice calls, messaging, browsing, social networking, and gaming -- dominate weekday smartphone use by Arbitron Mobile panelists in the U.S. The average time per hour for each of the five top smartphone functions rises sharply until the 9-10 am hour when messaging, browsing, social networking, and gaming enter a late morning plateau.

The plateau exception: mobile voice calls. Average time per hour continues to increase until noon, when it sags slightly over the lunch break, and then accelerates again to a 5 pm peak. Both mobile social media and mobile gaming see a slow increase in their average time per hour for Arbitron Mobile smartphone panelists starting with the 1 pm and 2 pm hours, respectively.

The late afternoon hours of 4 and 5 mark a significant inflection point for smartphone usage patterns among Arbitron Mobile panelists in the U.S. Starting at 5P pm, the average time per hour for voice calling falls off sharply. At the same time, average time per hour for mobile gaming and social networking begins a sharp acceleration toward their respective peak hours of 9 pm.

Messaging begins a slow decline at 4 pm that continues until 9 pm. It then begins a sharper decline in average time per hour that goes on into the after midnight hours.
The end of the workday exception: mobile browsing, which maintains a consistent average time per hour from 10 am through 10 pm. As prime time wanes, browsing then declines at a slightly lower rate than other top smartphone activities.

Mobile gaming and social media activities accelerate between 5 pm and 6 pm to their hourly peaks in TV prime time. Around 10 pm, the average time per hour for gaming and social networking begins a steep decline that continues into the early morning, when the workday-based cycle begins again.

 
AAPL
$103.30
Apple Inc.
+0.80
GOOG
$577.33
Google Inc.
+5.73
MSFT
$45.09
Microsoft Corpora
-0.34
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Modern Combat 5 Gets a Major Multiplayer...
Modern Combat 5 Gets a Major Multiplayer Update Posted by Jessica Fisher on September 2nd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Alien Creeps TD Review
Alien Creeps TD Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: EXPENSIVE DEFENSESUniversal App - Designed for iPhone and iPad Alien Creeps TD would be a fun if unremarkable Tower Defense game, but its heavy focus on in-app purchases and balancing issues might put you off.   | Read more »
The Journey Down: Chapter Two Review
The Journey Down: Chapter Two Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: DARK YET ENTICINGUniversal App - Designed for iPhone and iPad It’s a little dark, in every sense of the word, but The Journey Down: Chapter Two is a solidly entertaining adventure game.   | Read more »
Function Space, a Social Network App for...
Function Space, a Social Network App for Science, Launches on iOS Posted by Ellis Spice on September 2nd, 2014 [ permalink ] | Read more »
Stupidfast – How Taylor Martinez Switche...
How do you make an Endless Running game more than just another Endless Running game? By adding real life prizes to it, of course! That’s the thinking behind StupidFast: a game designed for football enthusiasts, and the brainchild of former college football star and current NFL free agent, Taylor Martinez. It all came about due to his career path... | Read more »
Little Raiders: Robin’s Revenge Review
Little Raiders: Robin’s Revenge Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: CASUAL RAIDINGUniversal App - Designed for iPhone and iPad Combining simple combat with village building is a potent combination for this charming tale.   | Read more »
Treasure Tombs: Ra Deal Coming from Bulk...
Treasure Tombs: Ra Deal Coming from Bulkypix and Dark Tonic This Fall Posted by Jessica Fisher on September 2nd, 2014 [ permalink ] Dark Tonic and | Read more »
Pirate Bash Review
Pirate Bash Review By Nadia Oxford on September 2nd, 2014 Our Rating: :: BAD PIRATES, GOOD TIMESUniversal App - Designed for iPhone and iPad Pirate Bash’s turn-based battles add an intriguing twist to a typical physics game.   | Read more »
Tiny Tower Vegas Review
Tiny Tower Vegas Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: STEADY DEVELOPMENTUniversal App - Designed for iPhone and iPad Build a huge tower again but Vegas-style in Tiny Tower Vegas.   | Read more »
The Manhattan Project Review
The Manhattan Project Review By Andrew Fisher on September 2nd, 2014 Our Rating: :: ROCKET SCIENCEUniversal App - Designed for iPhone and iPad The Manhattan Project offers a great Euro-style gameplay experience, but it is totally unwelcoming to new players   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.