Mobile location-based advertising will be worth $6.5 billion in 2017
TweetFollow Us on Twitter

Mobile location-based advertising will be worth $6.5 billion in 2017

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from US$526 million in 2012 at a compound annual growth rate (CAGR) of 65% to $6.5 billion in 2017.

This will then correspond to 32.8% of all mobile advertising and marketing. This means that location-based advertising and marketing will represent around 5% of digital advertising, or more than 1% of the total global ad spend for all media.

SMS, mobile search and coupons are today important high-volume LBA formats. The ability to precisely target prospective customers using real-time location is currently one of the most promising additions to the advertising toolbox. Key drivers for LBA include the growing adoption of both outdoor and indoor location technologies, as well as the increasing consumer acceptance of location-based services in general, says Rickard Andersson, telecom analyst, Berg Insight.

Location targeting in combination with other contextual and behavioral segmentation greatly enhances the relevance of mobile advertising, he adds. Major brands are so far the main spenders, but LBA has also opened the mobile channel for small local merchants.

Local businesses can extend their marketing initiatives with mobile components such as location-sensitive coupons using online self-services, while big box retailers leverage enterprise LBA solutions for conquesting and to combat showrooming, saysAndersson. The LBA value chain is still forming and there are a large number of players involved in the ecosystem. Since the value chain is fragmented and the industry has not yet reached maturity, many different roles are involved.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

VisualRuler - turns your iPhone into rul...
VisualRuler - turns your iPhone into ruler 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: Need to measure the size of the object but do not have a ruler? VisualRuler calculates the size of objects in the image using computer vision techniques . You will need to use a card as a reference... | Read more »
Blyss (Games)
Blyss 2.0 Device: iOS Universal Category: Games Price: $1.99, Version: 2.0 (iTunes) Description: Travel through Beautiful mountains, serene valleys and harsh deserts solving Blyss' unique and self-evolving puzzles. The endless puzzle adventure along with musical ambient themes will keep you hooked for hours as you write your own... | Read more »
Road Not Taken (Games)
Road Not Taken 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: "It looks like a cute fairy tale, but this is a turn-based game that's thorny with challenge and packed with an incredible number of gameplay secrets."Should you play this game: YES – Kotaku"Road Not Taken is the cutest catalyst... | Read more »
What is PokéVision -- and why doesn...
The biggest thing that Pokemon GO players want to know is where to find the Pokemon they don't already have. The crux of the game is catching 'em all, so tracking down elusive pocket monsters is generally task number one any time someone fires up Nintendo and Niantic's smash hit. [Read more] | Read more »
Win every gym battle in Pokemon GO
Let me know if this scenario sounds familiar. You've got a Pokemon GO gym battle within easy walking distance, and you've visited it many times. Maybe you've even dropped one of your Pokemon there to help defend the place and reap the benefits. [Read more] | Read more »
Can PokeMatch help you find love with Po...
The unofficial Pokemon GO companion app space has exploded almost as fast as the game itself over the last few weeks. Aspiring app developers, many of them working solo, have given us apps that locate Pokemon, keep track of the server status, and perhaps inevitably, have now cross-pollinated Pokemon GO and a dating app. [Read more] | Read more »
How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to transform your pictures, and it doesn't seem like the appetite for those tricks has been satisfied for... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest movie and television panels. [Read more] | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would astound Darwin. [Read more] | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.