Ovum: look beyond technology to the cultural aspects of gamification
TweetFollow Us on Twitter

Ovum: look beyond technology to the cultural aspects of gamification

Organizations should keep in mind that gamification is about more than just the underlying technology, says Ovum (www.ovum.com). By also considering the strategic, organizational, cultural, and psychological aspects of reasonably priced and low-risk gamification applications, businesses can improve productivity.

In new research by Ovum, the global analyst firm shows how enterprises and the public sector can effectively apply gamification for maximum advantage, and recommends that organizations should begin exploring gamification for either customer- or employee-facing uses.

"Gamification can help enhance customer engagement and manage employee behaviors and productivity levels, but there must be clear understanding of how such an initiative will directly benefit the business," says Adam Holtby, a Software & IT Solutions analyst at Ovum. "However, to better support business goals, the mapping of the value of desired outcomes will be developed as part of the planning stage."

According to Ovum, social technologies and gamification work well together when points, badges, and leaderboards (PBLs) are tied to a meaningful value system that records status and accomplishments and meets users’ desire for feedback. Applied this way, these tools can help to change behaviours, develop skills, and drive innovation.

However, Holtby believes gamification can also do much more: "While much of the early coverage on gamification has focused on guiding behavior and building engagement, increasingly organizations can use the data generated by gamified systems to gain insights into the skills and reputations of both their employees and customers."

In its report, Ovum indicates a good example of gamification in the SAP Community Network (SCN). This network has been designed to encourage members to participate in forums to help other members by sharing knowledge and focusing more on the quality, rather than the quantity, of contributions. Members automatically earn points for posting content, but can be awarded additional points at different levels for the quality of their contributions.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and spectral changes of your voice VoxSyn creates signature vocal sounds far beyond traditional vocoding. | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions!TEENY COMBAT | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade style action, so the adjective is properly used here. [Read more] | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan PoeNew game by Lemon Jam Studio, the team behind Pursuit of Light.The year 2076.Mirror - a virtual world , has completed public beta , and officially entered... | Read more »
Perchang (Games)
Perchang 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Welcome to Perchang! A test of skill and puzzle solving across 60 stunning levels. | Read more »
BusyCal (Productivity)
BusyCal 3.0 Device: iOS Universal Category: Productivity Price: $4.99, Version: 3.0 (iTunes) Description: BusyCal is a powerful, flexible calendar app for managing busy schedules, events and to dos. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.