Need for condensed, visual presentations mark slow demise of PowerPoint
TweetFollow Us on Twitter

Need for condensed, visual presentations mark slow demise of PowerPoint

Organizations across the world are starting to see the need for platforms that help them shorten presentations in dynamic and direct ways. While PowerPoint still has a 95% share of the presentation software market1, forward-thinking companies, like Apple, Amazon and Facebook, have already taken steps to retire their hour-long sales presentations and decks full of tech-speak and industry-speak in favor of new presentation styles, according to Sheffield Marketing Partners.

"This transition has been happening slowly for some time," says Joseph McCormack, Managing director and co-founder of Sheffield Marketing Partners. "The business world relied so heavily on PowerPoint for so long that it almost forgot how to communicate. Now, we’re finally seeing a change. Organizations are opting to simplify. They’re distilling messages into what really matters -- without the extra additives."

This idea is reinforced by burgeoning concepts like "information triage," which remind communicators to refine information until it is at its most basic. Amazon CEO Jeff Bezos is leading the way in this trend.

Bezos’ presentations have been made famous for using minimal words, if any at all, and more visuals. A typical Bezos presentation, for example, may have four words on a slide; as opposed to the average 40 for most PowerPoint users. He refers to his style as "picture superiority." According to Bezos, "the brain processes information more effectively when the information is presented in pictures and words instead of words alone."

More visually oriented alternatives to PowerPoint that follow this trend have begun to surface. Prezi, for example, is one of the better-known replacements for PowerPoint. By utilizing zooming camera movements and a map-like layout, Prezi is a departure visually from PowerPoint’s linear slides and clipart.

However, as McCormack attests, successful presentations are more than just visual and brief -- they also need to be narratives. Sheffield Marketing Partners (www.sheffieldcompany.com) is a boutique agency that specializes in narrative message development and visual storytelling.

 
Community Search:
MacNews Search:
See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Rodeo Stampede guide to running a better...
In Rodeo Stampede, honing your skills so you can jump from animal to animal and outrun the herd as long as possible is only half the fun. Once you've tamed a few animals, you can bring them home with you. [Read more] | Read more »
VoxSyn (Music)
VoxSyn 1.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0 (iTunes) Description: VoxSyn turns your voice into the most flexible vocal sound generator ever. Instantly following even subtle modulations of pitch and spectral changes of your voice VoxSyn creates signature vocal sounds far beyond traditional vocoding. | Read more »
Catch Battleplans on Google Play from Ju...
Real-time strategy title Battleplans is due for release on Google Play on June 30th, following its release for iOS systems last month. With its simple interface and pretty graphics, the crowd-pleaser brings a formerly overlooked genre out for the masses. [Read more] | Read more »
iDoyle: The interactive Adventures of Sh...
iDoyle: The interactive Adventures of Sherlock Holmes - A Scandal in Bohemia 1.0 Device: iOS Universal Category: Books Price: $1.99, Version: 1.0 (iTunes) Description: Special Release Price $1.99 (Normally $3.99) | Read more »
Five popular free apps to help you slim...
Thanks to retail and advertising, we're used to thinking one season ahead. Here we are just a week into the summer and we're conditioned to start thinking about the fall. [Read more] | Read more »
How to ride longer and tame more animals...
It's hard to accurately describe Rodeo Stampede to people who haven't seen it yet. It's like if someone took Crossy Roadand Disco Zoo and put them in a blender, yet with a unique game mechanic that's still simple and fun for anyone. [Read more] | Read more »
Teeny Titans - A Teen Titans Go! Figure...
Teeny Titans - A Teen Titans Go! Figure Battling Game 1.0.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.0 (iTunes) Description: Teeny Titans, GO! Join Robin for a figure battling RPG of epic proportions!TEENY COMBAT | Read more »
NinjAwesome: Tips and tricks to be a mor...
Sorry about that headline, but I'm going to go ahead and assume that GameResort would not have named its game NinjAwesome without expecting some of that. It is, in fact, pretty awesome the way it combines an endless runner and old school arcade style action, so the adjective is properly used here. [Read more] | Read more »
Into Mirror (Games)
Into Mirror 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: "Is all that we see or seem, but a dream within a dream?"- Edgar Allan PoeNew game by Lemon Jam Studio, the team behind Pursuit of Light.The year 2076.Mirror - a virtual world , has completed public beta , and officially entered... | Read more »
Perchang (Games)
Perchang 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Welcome to Perchang! A test of skill and puzzle solving across 60 stunning levels. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.