Need for condensed, visual presentations mark slow demise of PowerPoint
TweetFollow Us on Twitter

Need for condensed, visual presentations mark slow demise of PowerPoint

Organizations across the world are starting to see the need for platforms that help them shorten presentations in dynamic and direct ways. While PowerPoint still has a 95% share of the presentation software market1, forward-thinking companies, like Apple, Amazon and Facebook, have already taken steps to retire their hour-long sales presentations and decks full of tech-speak and industry-speak in favor of new presentation styles, according to Sheffield Marketing Partners.

"This transition has been happening slowly for some time," says Joseph McCormack, Managing director and co-founder of Sheffield Marketing Partners. "The business world relied so heavily on PowerPoint for so long that it almost forgot how to communicate. Now, we’re finally seeing a change. Organizations are opting to simplify. They’re distilling messages into what really matters -- without the extra additives."

This idea is reinforced by burgeoning concepts like "information triage," which remind communicators to refine information until it is at its most basic. Amazon CEO Jeff Bezos is leading the way in this trend.

Bezos’ presentations have been made famous for using minimal words, if any at all, and more visuals. A typical Bezos presentation, for example, may have four words on a slide; as opposed to the average 40 for most PowerPoint users. He refers to his style as "picture superiority." According to Bezos, "the brain processes information more effectively when the information is presented in pictures and words instead of words alone."

More visually oriented alternatives to PowerPoint that follow this trend have begun to surface. Prezi, for example, is one of the better-known replacements for PowerPoint. By utilizing zooming camera movements and a map-like layout, Prezi is a departure visually from PowerPoint’s linear slides and clipart.

However, as McCormack attests, successful presentations are more than just visual and brief -- they also need to be narratives. Sheffield Marketing Partners (www.sheffieldcompany.com) is a boutique agency that specializes in narrative message development and visual storytelling.

 
AAPL
$132.65
Apple Inc.
+2.37
GOOG
$555.37
Google Inc.
-9.69
MSFT
$48.03
Microsoft Corporation
+0.16
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Discover Your Reflexes With Minimalist G...
Discover O, BYOF Studios, may look simple at first with its' color matching premise and swipe controls, but as you speed up the task becomes more daunting. [Read more] | Read more »
Here's Another Roundup of Notable A...
Now that the Apple Watch is publically available (kind of), even more apps and games have been popping up for it. Some of them are updates to existing software, others are brand new. The main thing is that they're all for the Apple Watch, and if you're looking to expand the wearable's library then we've got a list for you. Our previous list is... | Read more »
Use Batting Average and the Apple Watch...
Batting Average, by Pixolini, is designed to help you manage your statistics. Every time you go to bat, you can use your Apple Watch to track  your swings, strikes, and hits. [Read more] | Read more »
Celebrate Studio Pango's 3rd Annive...
It is time to party, Pangoland pals! Studio Pango is celebrating their 3rd birthday and their gift to you is a new update to Pangoland. [Read more] | Read more »
Become the World's Most Important D...
Must Deliver, by cherrypick games, is a top-down endless-runner witha healthy dose of the living dead. [Read more] | Read more »
SoundHound + LiveLyrics is Making its De...
SoundHound Inc. has announced that SoundHound + LiveLyrics, will be one of the first third-party apps to hit the Apple Watch. With  SoundHound you'll be able to tap on your watch and have the app recognize the music you are listening to, then have the lyrics scroll across the screen in time with the song. As you listen to more music the app will... | Read more »
Adobe Joins the Apple Watch Lineup With...
A whole tidal wave of apps are headed for the Apple Watch, and Adobe has joined in with 3 new ways to enhance your creativity and collaborate with others. The watch apps pair with iPad/iPhone apps to give you total control over your Adobe projects. [Read more] | Read more »
Z Steel Soldiers, Sequel to Kavcom'...
Kavcom has released Z Steel Soldiers, which continues the story of the comedic RTS originally created by the Bitmap Brothers. [Read more] | Read more »
Seene Lets You Create 3D Images With You...
Seene, by Obvious Engineering, is a 3D capture app that's meant to allow you to create visually stunning 3D images with a tap of your finger, and then share them as a 3D photo, video or gif. [Read more] | Read more »
Lost Within - Tips, Tricks, and Strategi...
Have you just downloaded Lost Within and are you in need of a guiding hand? While it’s not the toughest of games out there you might still want some helpful tips to get you started. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.