Need for condensed, visual presentations mark slow demise of PowerPoint
TweetFollow Us on Twitter

Need for condensed, visual presentations mark slow demise of PowerPoint

Organizations across the world are starting to see the need for platforms that help them shorten presentations in dynamic and direct ways. While PowerPoint still has a 95% share of the presentation software market1, forward-thinking companies, like Apple, Amazon and Facebook, have already taken steps to retire their hour-long sales presentations and decks full of tech-speak and industry-speak in favor of new presentation styles, according to Sheffield Marketing Partners.

"This transition has been happening slowly for some time," says Joseph McCormack, Managing director and co-founder of Sheffield Marketing Partners. "The business world relied so heavily on PowerPoint for so long that it almost forgot how to communicate. Now, we’re finally seeing a change. Organizations are opting to simplify. They’re distilling messages into what really matters -- without the extra additives."

This idea is reinforced by burgeoning concepts like "information triage," which remind communicators to refine information until it is at its most basic. Amazon CEO Jeff Bezos is leading the way in this trend.

Bezos’ presentations have been made famous for using minimal words, if any at all, and more visuals. A typical Bezos presentation, for example, may have four words on a slide; as opposed to the average 40 for most PowerPoint users. He refers to his style as "picture superiority." According to Bezos, "the brain processes information more effectively when the information is presented in pictures and words instead of words alone."

More visually oriented alternatives to PowerPoint that follow this trend have begun to surface. Prezi, for example, is one of the better-known replacements for PowerPoint. By utilizing zooming camera movements and a map-like layout, Prezi is a departure visually from PowerPoint’s linear slides and clipart.

However, as McCormack attests, successful presentations are more than just visual and brief -- they also need to be narratives. Sheffield Marketing Partners (www.sheffieldcompany.com) is a boutique agency that specializes in narrative message development and visual storytelling.

 
AAPL
$99.76
Apple Inc.
+0.00
GOOG
$520.84
Google Inc.
+0.00
MSFT
$44.08
Microsoft Corpora
+0.00
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

MonSense Review
MonSense Review By Jennifer Allen on October 21st, 2014 Our Rating: :: ORGANIZED FINANCESiPhone App - Designed for the iPhone, compatible with the iPad Organize your finances with the quick and easy to use, MonSense.   | Read more »
This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just check out the Reviews Archive for every single review we’ve ever written. Pokemon TCG   | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite entertaining auto-runner.   | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
Interview With the Angry Birds Transform...
Angry Birds Transformers recently transformed and rolled out worldwide. This run-and-gun title is a hit with young Transformers fans, but the ample references to classic Transformers fandom has also earned it a place in the hearts of long-time admirers of Optimus Prime. Nick Harper (Game Director for Exient Entertainment) and Mika Rahko (Executive... | Read more »
Hail to the King: Deathbat Review
Hail to the King: Deathbat Review By Rob Thomas on October 20th, 2014 Our Rating: :: SO FAR AWAYUniversal App - Designed for iPhone and iPad Hail to the King: Deathbat may feel like “Coming Home” for Avenged Sevenfold’s faithful, but most will find this mediocre hack-and-slash to be “An Epic of Time Wasted.”   | Read more »
Find Free Food on Campus with Ypay
Find Free Food on Campus with Ypay Posted by Jessica Fisher on October 20th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Strung Along Review
Strung Along Review By Jordan Minor on October 20th, 2014 Our Rating: :: GOT NO STRINGSUniversal App - Designed for iPhone and iPad A cool gimmick and a great art style keep Strung Along from completely falling apart.   | Read more »
P2P file transferring app Send Anywhere...
File sharing services like Dropbox have security issues. Email attachments can be problematic when it comes to sharing large files. USB dongles don’t fit into your phone. Send Anywhere, a peer-to-peer file transferring application, solves all of the problems listed above by enabling you to send and receive all types of files of any size. | Read more »
Zero Age Review
Zero Age Review By Jordan Minor on October 20th, 2014 Our Rating: :: MORE THAN ZEROiPad Only App - Designed for the iPad With its mind-bending puzzles and spellbinding visuals, Zero Age has it all.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.