Study: popularity of gaming on smartphones, tablets continues to grow
TweetFollow Us on Twitter

Study: popularity of gaming on smartphones, tablets continues to grow

International Data Corporation (IDC) has published the "Worldwide Gaming-Optimized Handheld, Smartphone, and Tablet Gaming 2013–2017 Forecast" (http://tinyurl.com/aoc5y6l), a \report on the current state and future direction of smartphone, tablet, and gaming-optimized handheld (GOH) hardware and software.

The forecast details the outlook for Apple, Google/Android, Microsoft, Nintendo, Sony, and a wide range of game developers and publishers from a mobile and portable gaming perspective through 2017.

The GOH market category, typified by Nintendo's 3DS and Sony's PlayStation Vita, has recently been overshadowed by gaming-capable smartphones and tablets and this trend is likely to continue. IDC research shows, for example, that the number of paying smartphone and tablet gamers will surpass the number of paying GOH gamers worldwide in 2013 and rise at a rapid rate through 2017.

The number of GOH bundles shipped, meanwhile, should fall at an average of nearly 7% per year over the next five years. The installed base of GOH's is being overwhelmed by smartphones and tablets that are used for (primarily casual) gaming.

If there's a silver lining for devices like the 3DS and Vita it's that the GOH category should lead in a crucial metric through 2017: average revenue per user (ARPU). Total mobile/portable gaming revenue, including digital and packaged game software, GOH hardware bundles, and direct advertising revenue going to platform suppliers and game developers/publishers, is forecast to approach $23 billion in 2017.

"Android remains quite fragmented but the platform is on its way to becoming a massively popular gaming platform in Asia/Pacific in particular," says Lewis Ward, research manager of IDC's Connected Consumer: Gaming service. "In order for Nintendo's and Sony's gaming-optimized handhelds to remain ahead of smartphones and tablets on key metrics such as ARPU, these companies and their game card developer and publisher partners will have to redouble their efforts in a number of respects. Digital distribution has reached an inflection point in mobile and portable gaming, and future success will largely boil down to finding a unique balance of freemium business model excellence and that ability to deliver compelling social experiences."

 
AAPL
$100.53
Apple Inc.
+1.37
GOOG
$586.86
Google Inc.
+4.70
MSFT
$45.33
Microsoft Corpora
+0.22
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Go to Bed – An Interview With Touchfight...
Touchfight Games is an exciting new indie studio that was co-formed between game journalist and author Nathan Meunier, artist Leonard Kenyon, and programmer Jon Kenyon. Their debut game Go To Bed will be released this fall, and with all the excitement we wanted to get to know Touchfight Games a little better. Nathan, Leonard, and Jon were kind... | Read more »
Assault Vector Review
Assault Vector Review By Rob Thomas on August 19th, 2014 Our Rating: :: SIMPLE STRATEGYUniversal App - Designed for iPhone and iPad While this hex-based warp ride is fine in theory, Assault Vector is a bit too simple to be enjoyable for very long.   | Read more »
Tom Hanks’ Hanx Writer has Taken the App...
Tom Hanks’ Hanx Writer has Taken the App Store by Storm Posted by Jessica Fisher on August 19th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
It Came from Canada: Galaxy Dash
With its use of well-established tropes like endless flying and sci-fi space shooting, the upcoming Galaxy Dash: Race to the Outer Run most likely won’t confound expectations. However, with its robust amount of opportunities for fun player interactions it might just exceed them. We check out this new great space coaster in the latest edition of It... | Read more »
PromptSmart Review
PromptSmart Review By Jennifer Allen on August 19th, 2014 Our Rating: :: SNAPPY SPEECHGIVINGUniversal App - Designed for iPhone and iPad Offering you a teleprompter in your pocket, PromptSmart is immensely helpful for those who do public speaking.   | Read more »
The Firm (Games)
The Firm 1 Device: iOS iPhone Category: Games Price: $.99, Version: 1 (iTunes) Description: RELEASE SPECIAL SALE 50%! Welcome to THE FIRM,Your profil retained our full consideration and we have the pleasure to inform you that your application as a Senior Trader in our Investment division has been accepted. Your new office is ready... | Read more »
They Need To Be Fed 3 (Games)
They Need To Be Fed 3 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: 360 degree gravity platforming is back! Run, jump, collect, avoid enemies and feed yourself to the monster at the end! | Read more »
Who Wore it Best? Phantom Flower vs. And...
Who Wore it Best? takes a break from all the bloodshed to check out two decidedly tranquil and nature-loving puzzles games: Phantom Flower and And Then it Rained. [ Who Wore it Best? Phantom Flower vs. And Then it Rained is a post from 148Apps ] | Read more »
Sentinel 4: Dark Star Review
Sentinel 4: Dark Star Review By Jennifer Allen on August 19th, 2014 Our Rating: :: STURDY TOWER DEFENSEUniversal App - Designed for iPhone and iPad After 4 years, the latest entry to the Sentinel series is here. It’s not quite as wondrous as we hoped but it’s till pretty satisfying.   | Read more »
TrashEver2 - You can move your selected...
TrashEver2 - You can move your selected notes to trash box. 1.0.0 Device: iOS Universal Category: Productivity Price: $.99, Version: 1.0.0 (iTunes) Description: TrashEver is an application only for throwing away the note of Evernote into a garbage can quickly. A note is chosen and as the tap of the garbage can icon is carried out. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.