Smartphones, tablets taking over the second-hand video experience
TweetFollow Us on Twitter

Smartphones, tablets taking over the second-hand video experience


New data from Parks Associates (www.parksassociates.com) shows that smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a smartphone or tablet while watching TV.

The research group reports instances of mobile activities while watching TV increases significantly among Millennials, where consumers 18-34 are 70% more likely than other age groups to look up TV listings via a mobile device.

"The mobile device is the implied peripheral in the second-screen concept, but increasingly it is the first screen consumers look at during a video-viewing experience," says Brett Sappington, director, research, Parks Associates. "The growth of OTT (over-the-top) services, pay-TV initiatives such as TV Everywhere, and increases in mobile apps have all contributed to this shift. Eighteen percent of U.S. homes with a smartphone or tablet use an app from their pay-TV provider to check TV listings, program their DVR, or watch TV programming."

"It's crucial to integrate the processes as much as possible. Users are already using devices for a variety of purposes in parallel with regular broadcasting but still pick up the remote for TV access," adds Kostadin Jordanov, CEO, iMediaShare, a consulting firm that helped with the resport. "The touch-screen interface of mobile devices provides a much more intuitive user experience for content discovery than traditional forms. Mobile devices thus need to become native to discovery and control of the TV viewing experience."

Apps from content owners such as USA Network and Nickelodeon, along with OTT services from providers like Netflix, Hulu, and Amazon, have driven the rapid increase in mobile usage. Parks Associates finds most of this mobile viewing occurs in the home - 60% for the mobile phone and 70% for the tablet -- indicating consumers will engage in blended usage scenarios, with the TV as the preferred screen for viewing, while they use mobile devices for content discovery and selection.

"The Shazam app is a good example of blended use," Sappington says. "During the 2013 Super Bowl, the app recognized the audio from the broadcast and provided game statistics, team information, and a Twitter feed related to the game. Moving forward, mobile devices will play a larger role within the consumer's TV viewing, initiating the experience with personalized options and suggestions, and an intelligent interface that transitions seamlessly from in-home to on-the-go viewing."

 
AAPL
$116.48
Apple Inc.
+1.81
GOOG
$533.50
Google Inc.
-3.49
MSFT
$48.58
Microsoft Corpora
+0.36
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Tapventures Review
Tapventures Review By Jennifer Allen on November 20th, 2014 Our Rating: :: ODDLY COMPELLINGUniversal App - Designed for iPhone and iPad Tapventures is an increasingly hands-off one-tap RPG, but expect it to hook you despite your better judgement.   | Read more »
Who Wore it Best? The Hunger Games: Girl...
With The Hunger Games: Mockingjay Part 1 out this weekend, Who Wore it Best? pits two Hunger Games tie-ins, Girl on Fire and Panem Run, against each other in a brutal and pointless fight to the death. I wonder where we got that idea from? | Read more »
Ironkill Review
Ironkill Review By Jennifer Allen on November 20th, 2014 Our Rating: :: LACKLUSTER PUNCHINGUniversal App - Designed for iPhone and iPad Ironkill is a freemium focused fighting game that doesn’t offer particularly thrilling fights.   | Read more »
Real-Time Multiplayer Match-3 RPG Crusad...
Real-Time Multiplayer Match-3 RPG Crusaders Quest Set to Launch Next Month Posted by Ellis Spice on November 20th, 2014 [ permalink ] | Read more »
Checkpoint Champion Review
Checkpoint Champion Review By Jennifer Allen on November 20th, 2014 Our Rating: :: SPEEDY DRIFTINGUniversal App - Designed for iPhone and iPad Checkpoint Champion is a drift-focused racing game that’s ideal for short but fun gaming sessions.   | Read more »
MediaFire iOS 8 Native Update Brings New...
MediaFire iOS 8 Native Update Brings New “Power Upload” Feature to iPad and iPhone Posted by Jessica Fisher on November 20th, 2014 [ | Read more »
Mark of the Dragon Review
Mark of the Dragon Review By Nadia Oxford on November 20th, 2014 Our Rating: :: TRAIN YOUR DRAGON FOR WARUniversal App - Designed for iPhone and iPad Mark of the Dragon is a bit rough and scaly, but flying into battle on the backs of dragons makes for good times.   | Read more »
My PlayHome School (Entertainment)
My PlayHome School 1.0.1 Device: iOS Universal Category: Entertainment Price: $2.99, Version: 1.0.1 (iTunes) Description: New from the creators of the award winning "My PlayHome"!"My PlayHome School" expands the PlayHome world into the classroom! Explore the school and play at being teacher, experiment in the science room, take... | Read more »
Strap On Your Nope Hat – Five Nights at...
Strap On Your Nope Hat – Five Nights at Freddy’s 2 is Now Available for iOS. Posted by Jessica Fisher on November 20th, 2014 [ permalink ] | Read more »
My PomPom
My PomPom By Nadia Oxford on November 20th, 2014 Our Rating: :: SEND IT BACKUniversal App - Designed for iPhone and iPad My PomPom probably won’t hold your interest long enough to truly become your PomPom.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.