Smartphones, tablets taking over the second-hand video experience
TweetFollow Us on Twitter

Smartphones, tablets taking over the second-hand video experience


New data from Parks Associates (www.parksassociates.com) shows that smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their social network on a smartphone or tablet while watching TV.

The research group reports instances of mobile activities while watching TV increases significantly among Millennials, where consumers 18-34 are 70% more likely than other age groups to look up TV listings via a mobile device.

"The mobile device is the implied peripheral in the second-screen concept, but increasingly it is the first screen consumers look at during a video-viewing experience," says Brett Sappington, director, research, Parks Associates. "The growth of OTT (over-the-top) services, pay-TV initiatives such as TV Everywhere, and increases in mobile apps have all contributed to this shift. Eighteen percent of U.S. homes with a smartphone or tablet use an app from their pay-TV provider to check TV listings, program their DVR, or watch TV programming."

"It's crucial to integrate the processes as much as possible. Users are already using devices for a variety of purposes in parallel with regular broadcasting but still pick up the remote for TV access," adds Kostadin Jordanov, CEO, iMediaShare, a consulting firm that helped with the resport. "The touch-screen interface of mobile devices provides a much more intuitive user experience for content discovery than traditional forms. Mobile devices thus need to become native to discovery and control of the TV viewing experience."

Apps from content owners such as USA Network and Nickelodeon, along with OTT services from providers like Netflix, Hulu, and Amazon, have driven the rapid increase in mobile usage. Parks Associates finds most of this mobile viewing occurs in the home - 60% for the mobile phone and 70% for the tablet -- indicating consumers will engage in blended usage scenarios, with the TV as the preferred screen for viewing, while they use mobile devices for content discovery and selection.

"The Shazam app is a good example of blended use," Sappington says. "During the 2013 Super Bowl, the app recognized the audio from the broadcast and provided game statistics, team information, and a Twitter feed related to the game. Moving forward, mobile devices will play a larger role within the consumer's TV viewing, initiating the experience with personalized options and suggestions, and an intelligent interface that transitions seamlessly from in-home to on-the-go viewing."

 
AAPL
$100.53
Apple Inc.
-0.05
GOOG
$581.70
Google Inc.
-1.67
MSFT
$45.43
Microsoft Corpora
+0.21
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Doctor Who: Legacy Review
Doctor Who: Legacy Review By Jennifer Allen on August 22nd, 2014 Our Rating: :: RUN OF THE MILLUniversal App - Designed for iPhone and iPad Doctor Who: Legacy is an ok match-3 puzzle game, but it lacks some much needed personality, despite that great license.   | Read more »
Pentumble (Games)
Pentumble 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: *** Special Launch Price! 33% Off! ***Pentumble combines the joy of a free-flowing platformer with beautiful graphics and levels that are guaranteed to challenge even the most intrepid gamer. | Read more »
DotEmu Summer Sale Cuts Several Games’ P...
DotEmu Summer Sale Cuts Several Games’ Prices to $0.99 Posted by Ellis Spice on August 21st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
King Announces its Newest “Saga” – Diamo...
King Announces its Newest “Saga” – Diamond Digger Saga Posted by Jessica Fisher on August 21st, 2014 [ permalink ] Diamond Digger Saga, by King Digital Entertainment, promises to be another addictive, adorable game in the “Saga” | Read more »
Spacetime Studios’ Greg Mueller Tells Al...
| Read more »
TourStar Review
TourStar Review By Rob Thomas on August 21st, 2014 Our Rating: :: BORING TOURINGUniversal App - Designed for iPhone and iPad When The Ramones sang “Touring, touring/It’s never boring,” they clearly weren’t referring to TourStar. This shallow sim tempts with swag, but instead, is just a drag.   | Read more »
Track Your Pregnancy with Glow Nurture
Track Your Pregnancy with Glow Nurture Posted by Jessica Fisher on August 21st, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Repel the advances of aliens and space...
King’s Empire developer Tap4Fun has a whole catalogue of games under its belt, including a space-based role-playing title called Galaxy Legend. Set in the 2841, Galaxy Legend follows humanity as it begins to expand to the furthest stars in the universe. You’re the commander of a galactic outpost vying for power, and your aim is to repel the... | Read more »
Outcast Odyssey – An Interview with the...
At this year’s San Diego Comic-Con, fans got the chance to meet and mingle with several of the artists behind Magic Pixel Games and Namco Bandai’s upcoming card battler, Outcast Odyssey. Considering many of these artists have worked on comics in the past it seemed appropriate, and it was also the first time they got to meet each other. | Read more »
Hanx Writer Review
Hanx Writer Review By Jennifer Allen on August 21st, 2014 Our Rating: :: NOSTALGIC WRITINGiPad Only App - Designed for the iPad Miss writing on a typewriter? Hanx Writer replicates that experience pretty well on your iPad.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.