App revenues to exceed $20 billion in North America in 2017
TweetFollow Us on Twitter

App revenues to exceed $20 billion in North America in 2017

Parks Associates (www.parksassociates.com) estimates that mobile app revenues in the U.S. and Canada will reach nearly US$22 billion in 2017, fueled mainly by in-app purchases and in-app advertising revenues.

"Tablet owners show a greater tendency than smartphone users to make in-app purchases, with more than 20% having upgraded from a free to a paid version of an app," said Harry Wang, Health & Mobile Product Research, Parks Associates. "The mobile app market has entered a new, more mature stage where companies need to employ precise segmentation and deployment strategies in order to generate consumer interest and realize successful monetization."

Apps are also increasingly becoming embedded in real world objects - with companies such as Johnson Controls wiring commercial buildings, or Samsung launching Android-controlled fridges, adds Steve Willmott, CEO of 3scale. "his shift begins to blur the distinction between online and offline, he adds.

 
AAPL
$97.67
Apple Inc.
+0.00
GOOG
$589.02
Google Inc.
+0.00
MSFT
$44.50
Microsoft Corpora
+0.00
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

PlanetHD
PlanetHD By Nadia Oxford on July 28th, 2014 Our Rating: :: SPACE MADNESSUniversal App - Designed for iPhone and iPad PlanetHD will keep players busy for a while, though its unpredictable physics are a handful to deal with.   | Read more »
This Week at 148Apps: July 21-25, 2014
Another Week of Expert App Reviews   At 148Apps, we help you sort through the great ocean of apps to find the ones we think you’ll like and the ones you’ll need. Our top picks become Editor’s Choice, our stamp of approval for apps with that little extra something special. Want to see what we’ve been up to this week? Take a look below for a... | Read more »
Reddme for iPhone - The Reddit Client (...
Reddme for iPhone - The Reddit Client 1.0 Device: iOS iPhone Category: News Price: $.99, Version: 1.0 (iTunes) Description: Reddme for iPhone is an iOS 7-optimized Reddit client that offers a refreshing new way to experience Reddit on your iPhone. Sporting a gorgeous, intuitive design and packing more amazing features than we can... | Read more »
Jacob Jones and the Bigfoot Mystery : Ep...
Jacob Jones and the Bigfoot Mystery : Episode 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Jacob Jones is back in Episode 2 of one of Apples 'Best of 2013' games and an App Store Editors Choice.Following the events of Episode 1, Jacob and Biggie set off to the spooky Crackskull... | Read more »
New Trailer For Outcast Odyssey, A New K...
New Trailer For Outcast Odyssey, A New Kind of Card Battler Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Out this Fall is a new kind of card battle game: Outcast Odyssey. | Read more »
Hay Day – Tip, Tricks, Strategies, and C...
Recently got into Supercell’s other huge hit, Hay Day and could do with some advice on what to do? We’ve got you covered with some helpful trips and tricks to bear in mind! Ticking Along One of the key things to keep in mind while building up that farm is the importance of the different currencies available. Everything to do with Hay Day depends... | Read more »
Monster Head Review
Monster Head Review By Nadia Oxford on July 25th, 2014 Our Rating: :: FEEDING TIMEUniversal App - Designed for iPhone and iPad Racking up a high score with Monster Head is trickier than it first appears. The appeal wears out fairly quickly, though.   | Read more »
Garfield: Survival of the Fattest Coming...
Garfield: Survival of the Fattest Coming to iOS this Fall Posted by Jennifer Allen on July 25th, 2014 [ permalink ] Who loves lasagna? Me. Also everyone’s favorite grumpy fat cat, Garfield. | Read more »
Happy Flock Review
Happy Flock Review By Andrew Fisher on July 25th, 2014 Our Rating: :: HERD IT ALL BEFOREUniversal App - Designed for iPhone and iPad Underneath the gloss of Happy Flock’s visuals is a game of very little substance. It’s cute, but not engaging.   | Read more »
Square Register Updates Adds Offline Pay...
Square Register Updates Adds Offline Payments Posted by Ellis Spice on July 25th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.