Americans not happy with brands that have poor websites, mobile apps
TweetFollow Us on Twitter

Americans not happy with brands that have poor websites, mobile apps

SOASTA (www.soasta.com), which specializes in cloud and mobile testing,has announced the findings of its "2013 Website and Mobile App Survey." Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. 

The survey found that almost nine out of 10 Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%). 
 
"Just as brick-and-mortar businesses invest heavily in their store front to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception," says Tom Lounibos, SOASTA CEO.  "If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected.  Those that are creating a seamless and enjoyable online user experience are reaping the benefits."
 
Among those with negative feelings associated with a brand that has a poorly performing website or mobile app, these feelings include: annoyance (75%); frustration (69%); distrust (19%); anger (13%); and disrespect (12%). For those Americans who said they have a negative reaction when a website takes too long, 28% would visit a competitor’s website, 27% would not trust the website, 18% would not visit that page again, and 13% would think the site may have been hacked. Men then women said they would visit another website (32% v. 25%).
 
Most Americans said what is most important to them when it comes to a website or mobile app is that the product works whenever they need it (72%).  This was followed by American adults who said products that are fast and no waiting time (62%); perform as expected (62%); do not crash (53%); provide trustworthy results (45%); and are fun to use (38%).
 

 
AAPL
$123.79
Apple Inc.
+1.02
GOOG
$628.27
Google Inc.
+1.01
MSFT
$45.43
Microsoft Corporation
+0.08
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is strong enough to defeat the horde alone, but the whole people of Karradash is ready to fight. | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of services like inns, tours, and more! | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'll have to take care of Baby Buddy, your cute little pet bird that needs feeding and playing with to... | Read more »
Swallow all of your opponents as the big...
Eat all of the opposition and become the largest ball in Battle of Balls now available in the App Store and Google Play. Battle of Balls pits you against other opponents in real time and challenges you to eat more balls and grow larger than all of your opponents. [Read more] | Read more »
PAC-MAN Championship Edition DX (Games)
PAC-MAN Championship Edition DX 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: It’s Your World. EAT IT! Get ready for more ghost chain gobbling and frantic action in PAC-MAN® CE-DX! The award-winning chomping video game makes a shattering debut on mobile with even more content than... | Read more »
incurve (Games)
incurve 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Get ready for 2 different gravitiesGoal is to hit as many white dots on your way up.When you're touching the screen, the dots have a surrounding gravity on.Use this as an advantage to get higher.• One touch game• GameCenter... | Read more »
Crossy Road has its Own Merch Store Now....
Do you like Crossy Road? I mean do you really like Crossy Road? Well then you're in luck! Hipster Whale has opened up a Crossy Road store, so you can show off your fandom via official T-shirts. [Read more] | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.