Americans not happy with brands that have poor websites, mobile apps
TweetFollow Us on Twitter

Americans not happy with brands that have poor websites, mobile apps

SOASTA (www.soasta.com), which specializes in cloud and mobile testing,has announced the findings of its "2013 Website and Mobile App Survey." Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. 

The survey found that almost nine out of 10 Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%). 
 
"Just as brick-and-mortar businesses invest heavily in their store front to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception," says Tom Lounibos, SOASTA CEO.  "If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected.  Those that are creating a seamless and enjoyable online user experience are reaping the benefits."
 
Among those with negative feelings associated with a brand that has a poorly performing website or mobile app, these feelings include: annoyance (75%); frustration (69%); distrust (19%); anger (13%); and disrespect (12%). For those Americans who said they have a negative reaction when a website takes too long, 28% would visit a competitor’s website, 27% would not trust the website, 18% would not visit that page again, and 13% would think the site may have been hacked. Men then women said they would visit another website (32% v. 25%).
 
Most Americans said what is most important to them when it comes to a website or mobile app is that the product works whenever they need it (72%).  This was followed by American adults who said products that are fast and no waiting time (62%); perform as expected (62%); do not crash (53%); provide trustworthy results (45%); and are fun to use (38%).
 

 
AAPL
$119.00
Apple Inc.
+1.40
GOOG
$540.37
Google Inc.
-0.71
MSFT
$47.75
Microsoft Corpora
+0.28
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Raby (Games)
Raby 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: ***WARNING - Raby runs on: iPhone 5, iPhone 5C, iPhone 5S, iPhone 6, iPhone 6 Plus, iPad Mini Retina, iPad Mini 3, iPad 4, iPad Air, iPad Air 2 and all future iOS devices****** Please close all active applications, before running... | Read more »
Oddworld: Stranger's Wrath (Games)
Oddworld: Stranger's Wrath 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Oddworld Stranger's Wrath requires at least an iPhone 4S, iPad 2, iPad Mini or iPod Touch 5th gen."A stunning and exquisitely realized masterpiece that delivers a gaming experience unlike any that we... | Read more »
Bounce On Back (Games)
Bounce On Back 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Make Way for Fat Chicken, from the Maker...
Make Way for Fat Chicken, from the Makers of Scrap Squad Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Relevant Games has announced they will be releasing their reverse tower defense game, | Read more »
Tripnary Review
Tripnary Review By Jennifer Allen on November 26th, 2014 Our Rating: :: TRAVEL BUCKET LISTiPhone App - Designed for the iPhone, compatible with the iPad Want to create a travel bucket list? Tripnary is a fun way to do exactly that.   | Read more »
Ossian Studios’ RPG, The Shadow Sun, is...
Ossian Studios’ RPG, The Shadow Sun, is Now Available for $4.99 Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mmmm, Tasty – Having the Angry Birds for...
The very first Angry Birds debuted on iOS back in 2009. When you sit back and tally up the number of Angry Birds games out there and the impact they’ve had on pop culture as a whole, you just need to ask yourself: “How would the birds taste following a three-hour engagement with a broiler?” | Read more »
Rescue Quest Review
Rescue Quest Review By Jennifer Allen on November 26th, 2014 Our Rating: :: PATH BASED MATCH-3Universal App - Designed for iPhone and iPad Guide a wizard to safety by matching gems. Rescue Quest might not be an entirely original match-3 game, but it is quite fun.   | Read more »
You Can Play the Final Chapter of Lone W...
You Can Play the Final Chapter of Lone Wolf: Dawn Over V’taag Right Now Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Swords of Anima (Games)
Swords of Anima 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A new tactical turn-based RPG experience.Command the Savior Rex Squad in an epic journey of courage and deception. Can you break the Curse of the Eclipse?FEATURING:- 8 playable classes and more than 40 unique characters.- Deep... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.