Social networking/M2M to play key role in Internet of Everything
TweetFollow Us on Twitter

Social networking/M2M to play key role in Internet of Everything

A new study from ABI Research (www.abiresearch.com) finds that integration with social networks will add significant value to enterprises’ M2M strategies in the coming years.

Initially, this trend will concern companies’ internal social channels, such as Salesforce.com’s Chatter, which is forecasted to be actively used by 60,000 enterprises at end-2013. Going forward, the emphasis will shift towards Facebook and other consumer-facing networks, which ABI Research forecasts to cover 2.9 billion users by end-2018.

"There’s an intriguing intersection developing around social networks and M2M services," says senior analyst Aapo Markkanen. "At this stage the activity is nascent, but over the next five years we expect the relationship between the two to become increasingly synergistic. The innovations it results in will add a strong social ingredient to the decade’s true megatrend: the Internet of Everything.”

The immediate form of this is the mixing of machine data with CRM processes. Salesforce.com has been notably active in this field, having already teamed up with M2M players Axeda and Digi International to provide such “social M2M” convergence. Meanwhile, there are also early signs of taking the reverse approach to this convergence -- and using social data to interact with machines.

Most of these interactions stem currently from the maker movement and are enabled by open-source Arduino microcontrollers. The most commercially prominent example is a marketing stunt that Brazilian drink brand Guarana Antarctica ran last year, featuring a campaign car that could be driven towards its destination only if there were enough “likes” and comments on its Facebook page. In the future, we should expect to see also two-way flows of social and machine data.

"Today, social M2M is about informational silo-busting in enterprises and novelty experiments in the consumer space, but the concept has enough potential to enable use cases that still seem futuristic," says ABI Research practice director Dan Shey. "The day when we could use Facebook as a dashboard of home automation systems is closer than you might first think.”

 
AAPL
$524.75
Apple Inc.
-6.95
GOOG
$526.94
Google Inc.
-7.87
MSFT
$39.69
Microsoft Corpora
-0.30
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Third Eye Crime: Act 1 (Games)
Third Eye Crime: Act 1 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: "You have to see Third Eye Crime" Touch Arcade"Third Eye Crime is unlike anything currently available for mobile devices in style and gameplay." Blast Magazine"The game looks like a Dick Tracy Sunday strip in motion"... | Read more »
Wayward Souls (Games)
Wayward Souls 1.00 Device: iOS Universal Category: Games Price: $4.99, Version: 1.00 (iTunes) Description: **Buy the game now at an introductory sale price of $4.99 USD. Every time we do a big content update, we will raise the price by a dollar. We plan to do several updates.** | Read more »
Leo's Fortune (Games)
Leo's Fortune 1.0.2 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.2 (iTunes) Description: Leo’s Fortune is a platform adventure game where you hunt down the cunning and mysterious thief that stole your gold. Beautifully hand-crafted levels bring the story of Leo to life in this epic adventure. | Read more »
iOOTP Baseball 2014 Edition Review
iOOTP Baseball 2014 Edition Review By Carter Dotson on April 23rd, 2014 Our Rating: :: SOLID CONTRACTUniversal App - Designed for iPhone and iPad The long-running baseball simulator returns to mobile with a much-improved entry in the series.   | Read more »
148Apps Live on Twitch: Soccer Rally 2 w...
Soccer Rally 2 from IceFlame Games officially releases on Thursday, bringing perhaps the most realistic car soccer action to the App Store since the original released. David Deacon of IceFlame Games will join us on our Twitch channel to talk about the game, how they tried to improve it over the original, and perhaps playing their game in real life... | Read more »
NightCap Pro Review
NightCap Pro Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: NIGHT TIME SNAPPINGUniversal App - Designed for iPhone and iPad Taking photos in low light conditions has always been tricky, but NightCap Pro has just made it easier.   | Read more »
Plague Inc. has Mutated Yet Again – We’r...
Plague Inc. has Mutated Yet Again – We’re All Doomed Even More than Usual Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Intake from Cipher Prime Coming to iPad...
Cipher Prime’s Inake is coming to iPad on May 1, as exclusively revealed yesterday on our Twitch channel. | Read more »
Gusto Email App Review
Gusto Email App Review By Jennifer Allen on April 23rd, 2014 Our Rating: :: POWERFUL SEARCHINGiPhone App - Designed for the iPhone, compatible with the iPad Focusing on making it easy to browse files and photos attached to your email, Gusto is a powerful solution.   | Read more »
New Update Adds Two More Cars to Fishlab...
New Update Adds Two More Cars to Fishlabs’ Sports Car Challenge 2 Posted by Rob Rich on April 23rd, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.