Social networking/M2M to play key role in Internet of Everything
TweetFollow Us on Twitter

Social networking/M2M to play key role in Internet of Everything

A new study from ABI Research (www.abiresearch.com) finds that integration with social networks will add significant value to enterprises’ M2M strategies in the coming years.

Initially, this trend will concern companies’ internal social channels, such as Salesforce.com’s Chatter, which is forecasted to be actively used by 60,000 enterprises at end-2013. Going forward, the emphasis will shift towards Facebook and other consumer-facing networks, which ABI Research forecasts to cover 2.9 billion users by end-2018.

"There’s an intriguing intersection developing around social networks and M2M services," says senior analyst Aapo Markkanen. "At this stage the activity is nascent, but over the next five years we expect the relationship between the two to become increasingly synergistic. The innovations it results in will add a strong social ingredient to the decade’s true megatrend: the Internet of Everything.”

The immediate form of this is the mixing of machine data with CRM processes. Salesforce.com has been notably active in this field, having already teamed up with M2M players Axeda and Digi International to provide such “social M2M” convergence. Meanwhile, there are also early signs of taking the reverse approach to this convergence -- and using social data to interact with machines.

Most of these interactions stem currently from the maker movement and are enabled by open-source Arduino microcontrollers. The most commercially prominent example is a marketing stunt that Brazilian drink brand Guarana Antarctica ran last year, featuring a campaign car that could be driven towards its destination only if there were enough “likes” and comments on its Facebook page. In the future, we should expect to see also two-way flows of social and machine data.

"Today, social M2M is about informational silo-busting in enterprises and novelty experiments in the consumer space, but the concept has enough potential to enable use cases that still seem futuristic," says ABI Research practice director Dan Shey. "The day when we could use Facebook as a dashboard of home automation systems is closer than you might first think.”

 
AAPL
$112.65
Apple Inc.
+3.24
GOOG
$511.10
Google Inc.
+6.21
MSFT
$47.52
Microsoft Corpora
+1.78
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Shift - Photo Filters Designed By You (...
Shift - Photo Filters Designed By You 1.0 Device: iOS Universal Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: | Read more »
Elastic Drums (Music)
Elastic Drums 1.0 Device: iOS iPhone Category: Music Price: $3.99, Version: 1.0 (iTunes) Description: *** Introduction price 3,99$ instead of 7,99$ ***Elastic Drums is a music app with 6 channels of synthesized drum sounds, a step sequencer and 4 fx channels, all tweakable in an elastic way. The sound range is from analog "... | Read more »
Fireworks Simulator (Games)
Fireworks Simulator 1.0.8 Device: iOS Universal Category: Games Price: $.99, Version: 1.0.8 (iTunes) Description: *** 50% discount – For a short time only ***You can play Fireworks Simulator on these devices:- iPhone 5, 5s, 5c, 6, 6+- iPad 3, 4- iPad mini 2- iPad air, iPad air 2 | Read more »
The Hit List — Simply Powerful Tasks, To...
The Hit List — Simply Powerful Tasks, To-Dos, Projects, & Reminders 2.0 Device: iOS iPhone Category: Productivity Price: $9.99, Version: 2.0 (iTunes) Description: >> LAUNCH SPECIAL: The Hit List 2 for iPhone is ONLY $9.99 for a LIMITED TIME. << | Read more »
Mahjong Journey Review
Mahjong Journey Review By Jennifer Allen on December 18th, 2014 Our Rating: :: STEADY MATCHINGiPad Only App - Designed for the iPad Aimed at the more laid back gamer, Mahjong Journey isn’t for everyone, but those looking for some classic solitaire action will be happy.   | Read more »
Emoji Type - custom keyboard with predic...
Emoji Type - custom keyboard with predictive emojis 0.4.0 Device: iOS iPhone Category: Utilities Price: $.99, Version: 0.4.0 (iTunes) Description: Emoji Type is custom keyboard for iOS 8 that auto suggests emojis as you type. ABOUT EMOJI TYPE | Read more »
Game of the Year 2014 – 148Apps Staff Pi...
The end of 2014 is almost here, which can only mean one thing. Okay it can mean a lot of things, but in this specific context it means Game of the Year lists! Which is why the 148Apps staff have all picked their favorites from the past year. And why we’ve put them all into one handy list for you all to enjoy. It’s a nice list, too. Lots of variety... | Read more »
UponPixels Review
UponPixels Review By Jennifer Allen on December 18th, 2014 Our Rating: :: CREATIVE TYPOGRAPHYUniversal App - Designed for iPhone and iPad Add cool typography and objects to your photos with the easy to use UponPixels.   | Read more »
The Vikings are Coming! CastleStorm’s Ne...
The Vikings are Coming! CastleStorm’s New Update Adds a Survival Mode Posted by Jessica Fisher on December 18th, 2014 [ permalink ] | Read more »
Duet Display (Productivity)
Duet Display 0.3.3 Device: iOS Universal Category: Productivity Price: $9.99, Version: 0.3.3 (iTunes) Description: Duet Display allows you to use your iPad or iPhone as an extra display. Developed by a team of ex-Apple engineers, duet is the first high performance solution that has zero lag. | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.