Americans not happy with brands that have poor websites, mobile apps
TweetFollow Us on Twitter

Americans not happy with brands that have poor websites, mobile apps

SOASTA (, which specializes in cloud and mobile testing,has announced the findings of its "2013 Website and Mobile App Survey." Conducted online by Harris Interactive, the SOASTA survey questioned 2,046 American adults. 

The survey found that almost nine out of 10 Americans associate negative feelings with brands that have poorly performing websites and mobile apps (88%), and have a negative reaction when a website is too slow (83%). 
"Just as brick-and-mortar businesses invest heavily in their store front to represent their brand image, our research shows that ecommerce retailers need to create a similar high quality online experience in keeping with the brand perception," says Tom Lounibos, SOASTA CEO.  "If companies want to remain competitive in the modern landscape, they need their web and mobile websites to engage the user and work as expected.  Those that are creating a seamless and enjoyable online user experience are reaping the benefits."
Among those with negative feelings associated with a brand that has a poorly performing website or mobile app, these feelings include: annoyance (75%); frustration (69%); distrust (19%); anger (13%); and disrespect (12%). For those Americans who said they have a negative reaction when a website takes too long, 28% would visit a competitor’s website, 27% would not trust the website, 18% would not visit that page again, and 13% would think the site may have been hacked. Men then women said they would visit another website (32% v. 25%).
Most Americans said what is most important to them when it comes to a website or mobile app is that the product works whenever they need it (72%).  This was followed by American adults who said products that are fast and no waiting time (62%); perform as expected (62%); do not crash (53%); provide trustworthy results (45%); and are fun to use (38%).

Apple Inc.
Alphabet Inc.
Microsoft Corporation
MacNews Search:
Community Search:
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights, powers up on carrots and makes things right in the city. Whether he is helping ducks cross the street... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it isn't explained all that well in the tutorial. [Read more] | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in this long-awaited sequel. Experience the new time-attack race mode and practice your best tricks in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” -“Oozes the polish that we’ve come to expect from TheCodingMonkeys.” - | Read more »
Light Apprentice Volume 1 (Games)
Light Apprentice Volume 1 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Light Apprentice Volume 1 includes Chapters 1 to 4, all gathered in a new exclusive game.When life in the world of Ethenia is threatened by the corruption of the Yhrosian Empire, a hero will rise to protect the... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »
Facility 47 (Games)
Facility 47 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: You wake up alone and freezing in an icy cell. You try the cell door but it’s locked, it seems that you are stuck with no apparent escape. All that surrounds you is a letter and a bottle of pills, and no sign of how long you... | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.