Social networking/M2M to play key role in Internet of Everything
TweetFollow Us on Twitter

Social networking/M2M to play key role in Internet of Everything

A new study from ABI Research (www.abiresearch.com) finds that integration with social networks will add significant value to enterprises’ M2M strategies in the coming years.

Initially, this trend will concern companies’ internal social channels, such as Salesforce.com’s Chatter, which is forecasted to be actively used by 60,000 enterprises at end-2013. Going forward, the emphasis will shift towards Facebook and other consumer-facing networks, which ABI Research forecasts to cover 2.9 billion users by end-2018.

"There’s an intriguing intersection developing around social networks and M2M services," says senior analyst Aapo Markkanen. "At this stage the activity is nascent, but over the next five years we expect the relationship between the two to become increasingly synergistic. The innovations it results in will add a strong social ingredient to the decade’s true megatrend: the Internet of Everything.”

The immediate form of this is the mixing of machine data with CRM processes. Salesforce.com has been notably active in this field, having already teamed up with M2M players Axeda and Digi International to provide such “social M2M” convergence. Meanwhile, there are also early signs of taking the reverse approach to this convergence -- and using social data to interact with machines.

Most of these interactions stem currently from the maker movement and are enabled by open-source Arduino microcontrollers. The most commercially prominent example is a marketing stunt that Brazilian drink brand Guarana Antarctica ran last year, featuring a campaign car that could be driven towards its destination only if there were enough “likes” and comments on its Facebook page. In the future, we should expect to see also two-way flows of social and machine data.

"Today, social M2M is about informational silo-busting in enterprises and novelty experiments in the consumer space, but the concept has enough potential to enable use cases that still seem futuristic," says ABI Research practice director Dan Shey. "The day when we could use Facebook as a dashboard of home automation systems is closer than you might first think.”

 
AAPL
$102.42
Apple Inc.
+0.17
GOOG
$569.86
Google Inc.
+0.66
MSFT
$45.28
Microsoft Corpora
+0.40
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Fire in the Hole Review
Fire in the Hole Review By Rob Thomas on August 29th, 2014 Our Rating: :: WALK THE PLANKUniversal App - Designed for iPhone and iPad Seafoam’s Fire in the Hole looks like a bright, 8-bit throwback, but there’s not enough booty to make this a compelling voyage.   | Read more »
Dodo Master Review
Dodo Master Review By Jordan Minor on August 29th, 2014 Our Rating: :: NEST EGGiPad Only App - Designed for the iPad Dodo Master is tough but fair, and that’s what makes it a joy to play.   | Read more »
Motorsport Manager Review
Motorsport Manager Review By Lee Hamlet on August 29th, 2014 Our Rating: :: MARVELOUS MANAGEMENTUniversal App - Designed for iPhone and iPad Despite its depth and sense of tactical freedom, Motorsport Manager is one of the most accessible and addictive management sims around.   | Read more »
Motorsport Manager – Beginner Tips, Tric...
The world of Motorsport management can be an unforgiving and merciless one, so to help with some of the stress that comes with running a successful race team, here are a few hints and tips to leave your opponents in the dust. | Read more »
Baseball Battle Review
Baseball Battle Review By Jennifer Allen on August 29th, 2014 Our Rating: :: SIMPLE HITTINGUniversal App - Designed for iPhone and iPad Simple and cute, Baseball Battle is a fairly fun baseball game for those looking for something light.   | Read more »
Checkmark 2.1 Update Released, and it’s...
Checkmark 2.1 Update Released, and it’s on Sale for a Limited Time Posted by Jessica Fisher on August 29th, 2014 [ permalink ] | Read more »
The Walking Dead Pinball Review
The Walking Dead Pinball Review By Blake Grundman on August 29th, 2014 Our Rating: :: DECISIONS, DECISIONS...Universal App - Designed for iPhone and iPad Zen Studios is at it again, taking a property that would never seem to work as a pinball table and turning it into an “must play.”   | Read more »
Stupeflix Has Released a Major Update fo...
Stupeflix Has Released a Major Update for Replay Posted by Jessica Fisher on August 29th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
ALONE… Review
ALONE… Review By Jennifer Allen on August 29th, 2014 Our Rating: :: MINIMALISTIC AND TOUGHUniversal App - Designed for iPhone and iPad Tough yet satisfying, ALONE… is a challenging endless flyer with some suitably sensitive controls.   | Read more »
Hyperlapse Review
Hyperlapse Review By Jennifer Allen on August 28th, 2014 Our Rating: :: SPEEDY VIDEO SNAPSUniversal App - Designed for iPhone and iPad Want to make a great time-lapse video quickly? Hyperlapse is perfect for that.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.