Social networking/M2M to play key role in Internet of Everything
TweetFollow Us on Twitter

Social networking/M2M to play key role in Internet of Everything

A new study from ABI Research (www.abiresearch.com) finds that integration with social networks will add significant value to enterprises’ M2M strategies in the coming years.

Initially, this trend will concern companies’ internal social channels, such as Salesforce.com’s Chatter, which is forecasted to be actively used by 60,000 enterprises at end-2013. Going forward, the emphasis will shift towards Facebook and other consumer-facing networks, which ABI Research forecasts to cover 2.9 billion users by end-2018.

"There’s an intriguing intersection developing around social networks and M2M services," says senior analyst Aapo Markkanen. "At this stage the activity is nascent, but over the next five years we expect the relationship between the two to become increasingly synergistic. The innovations it results in will add a strong social ingredient to the decade’s true megatrend: the Internet of Everything.”

The immediate form of this is the mixing of machine data with CRM processes. Salesforce.com has been notably active in this field, having already teamed up with M2M players Axeda and Digi International to provide such “social M2M” convergence. Meanwhile, there are also early signs of taking the reverse approach to this convergence -- and using social data to interact with machines.

Most of these interactions stem currently from the maker movement and are enabled by open-source Arduino microcontrollers. The most commercially prominent example is a marketing stunt that Brazilian drink brand Guarana Antarctica ran last year, featuring a campaign car that could be driven towards its destination only if there were enough “likes” and comments on its Facebook page. In the future, we should expect to see also two-way flows of social and machine data.

"Today, social M2M is about informational silo-busting in enterprises and novelty experiments in the consumer space, but the concept has enough potential to enable use cases that still seem futuristic," says ABI Research practice director Dan Shey. "The day when we could use Facebook as a dashboard of home automation systems is closer than you might first think.”

 
AAPL
$103.39
Apple Inc.
+0.89
GOOG
$574.33
Google Inc.
+2.73
MSFT
$44.97
Microsoft Corpora
-0.46
MacNews Search:
Community Search:

Latest Forum Discussions

See All
view counter

view counter
view counter
view counter
view counter
view counter
view counter

Alien Creeps TD Review
Alien Creeps TD Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: EXPENSIVE DEFENSESUniversal App - Designed for iPhone and iPad Alien Creeps TD would be a fun if unremarkable Tower Defense game, but its heavy focus on in-app purchases and balancing issues might put you off.   | Read more »
Function Space, a Social Network App for...
Function Space, a Social Network App for Science, Launches on iOS Posted by Ellis Spice on September 2nd, 2014 [ permalink ] | Read more »
Treasure Tombs: Ra Deal Coming from Bulk...
Treasure Tombs: Ra Deal Coming from Bulkypix and Dark Tonic This Fall Posted by Jessica Fisher on September 2nd, 2014 [ permalink ] Dark Tonic and | Read more »
Tiny Tower Vegas Review
Tiny Tower Vegas Review By Jennifer Allen on September 2nd, 2014 Our Rating: :: STEADY DEVELOPMENTUniversal App - Designed for iPhone and iPad Build a huge tower again but Vegas-style in Tiny Tower Vegas.   | Read more »
The Manhattan Project Review
The Manhattan Project Review By Andrew Fisher on September 2nd, 2014 Our Rating: :: ROCKET SCIENCEUniversal App - Designed for iPhone and iPad The Manhattan Project offers a great Euro-style gameplay experience, but it is totally unwelcoming to new players   | Read more »
Rhonna Designs Magic (Photography)
Rhonna Designs Magic 1.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0 (iTunes) Description: Want to sprinkle *magic* on your photos? With RD Magic, you can add colors, filters, light leaks, bokeh, edges, blur, texture, & even load in your own images! Follow us @rhonnafarrer for more details &... | Read more »
This Week at 148Apps: August 25-29, 2014
Shiny Happy App Reviews   | Read more »
Qube Kingdom – Tips, Tricks, Strategies,...
Qube Kingdom is a tower defense game from DeNA. You rally your troops – magicians, archers, knights, barbarians, and others – and fight against an evil menace looking to dominate your kingdom of tiny squares. Planning a war isn’t easy, so here are a few tips to help you take apart your enemies. Attention All Cube Warriors: Want to know what we... | Read more »
Qube Kingdom Review
Qube Kingdom Review By Nadia Oxford on August 29th, 2014 Our Rating: :: KIND OF A SQUARE KINGDOMUniversal App - Designed for iPhone and iPad Qube Kingdom has cute visuals, but it’s a pretty basic tower defense game at heart.   | Read more »
Fire in the Hole Review
Fire in the Hole Review By Rob Thomas on August 29th, 2014 Our Rating: :: WALK THE PLANKUniversal App - Designed for iPhone and iPad Seafoam’s Fire in the Hole looks like a bright, 8-bit throwback, but there’s not enough booty to make this a compelling voyage.   | Read more »
All contents are Copyright 1984-2010 by Xplain Corporation. All rights reserved. Theme designed by Icreon.